BETHEL SCHOOL DISTRICT BETHEL SCHOOL DISTRICT AQUATIC STUDY AQUATIC STUDY
! ! Founded in 1986 ! ! Market research, financial analysis ! ! National firm with WA experience • ! Tacoma, Kirkland, Vancouver, Camas, Spokane, Airway Heights, UW, Seattle U, Central
SNOHOMISH AQUATIC CENTER ! ! Opened January 2014 ! ! Programming, Financial Analysis, Design Consulting, Opening Operation ! ! Population of 9,098 ! ! 72,115 within 5-mile Radius
SNOHOMISH AQUATIC CENTER SCHOOL DISTRICT TSMG PROJECTED TSMG PROJECTED PROJECTION BUDGET BUDGET (Based on Current Actuals) Expenses Expenses $1,859,300 $1,859,300 $1,795,000 Revenues Revenues $1,605,075 $1,605,000 $1,600,000
PROCESS Establish District Goals and Objectives Market Research Develop Space Program Test Schedule Process Project Operating Costs and Revenues
DISTRICT OBJECTIVES ! ! Maximize learn-to-swim ! ! Create a water-safe community ! ! Simultaneously train 4 high school teams ! ! Serve community needs and interests ! ! Achieve sustainable cost recovery
MARKET RESEARCH ! ! Demographic analysis ! ! Participation projections ! ! Trends analysis ! ! NSGA participation data ! ! Service provider analysis
Market Analysis DRIVE TIME MAP
MARKET AREA Market Analysis DEMOGRAPHICS TARGET MARKET – 15 MINUTE DRIVE TIME Children (0-14) 28,730 22.5% Adults (25-64) 67,705 53.0% Older Adults (65+) 12,862 10.1% Households with Children 18,441 42.4% Total Population 127,736 100%
SPACE PROGRAM Space Program Administration Spectator Facilities Meet Management Event Rooms (2) Locker Rooms Family / Special Needs Changing Rooms Lifeguard Room Maintenance and Storage
50-METER POOL 170 ft x 75 ft 66,400 sf 500 spectator seats 20 cross lanes (25 yards)
25-METER POOL 82 ft x 75 ft 49,600 sf 500 spectator seats 10 lanes (25 yards)
RECREATION POOL 200 Capacity 10 – 12 Teaching Stations
Scheduling Analysis SCHEDULING ANALYSIS
Financial Analysis FIANCIAL ANALYSIS
Financial Analysis EXPENSES Option 1: 50-Meter Pool LOW HIGH Full-Time Staff w/ Benefits $326,000 $378,000 Part-Time Staff w/ Benefits $721,000 $732,000 Repairs & Maintenance $100,000 $111,000 Utilities $336,000 $349,000 Reserves & Outlay $129,000 $139,000 Other $233,000 $253,000 Total $1,845,000 $1,962,000
Financial Analysis REVENUE Option 1: 50-Meter Pool LOW HIGH 50-Meter Pool Teams $102,000 $147,000 Classes $66,000 $81,000 Admissions & Passes $13,000 $19,000 Recreation Pool Admissions & Passes $494,000 $662,000 Classes $464,000 $579,000 Parties & Rentals $103,000 $125,000 Miscellaneous $9,000 $11,000 Total $1,251,000 $1,624,000
Financial Analysis RECREATION POOL COST RECOVERY Recreation Pool LOW HIGH Revenue $1,061,000 $1,366,000 Expense $855,000 $906,500 Net Revenue $206,000 $459,500
SUBSIDY Financial Analysis COST RECOVERY 75.5% COST RECOVERY Option 1: 50-Meter Pool LOW LOW AVERAGE AVERAGE HIGH HIGH Expense & Revenue Recap Expense & Revenue Recap Probable Operating Costs Probable Operating Costs $1,845,000 $1,845,000 $1,903,500 $1,903,500 $1,962,000 $1,962,000 Potential Revenue Potential Revenue $1,251,000 $1,251,000 $1,437,500 $1,437,500 $1,624,000 $1,624,000 Cost Recovery Cost Recovery Annual Subsidy Annual Subsidy ($711,000) ($711,000) ($466,500) ($466,500) ($221,000) ($221,000) Cost Recovery Cost Recovery 63.8% 63.8% 75.5% 75.5% 88.0% 88.0%
Financial Analysis SUBSIDY COST RECOVERY 81.2% COST RECOVERY Option 2: 25-Meter Pool LOW LOW AVERAGE AVERAGE HIGH HIGH Expense & Revenue Recap Expense & Revenue Recap Probable Operating Costs Probable Operating Costs $1,666,000 $1,666,000 $1,721,000 $1,721,000 $1,776,000 $1,776,000 Potential Revenue Potential Revenue $1,225,000 $1,225,000 $1,397,500 $1,397,500 $1,570,000 $1,570,000 Cost Recovery Cost Recovery Annual Subsidy Annual Subsidy ($551,000) ($551,000) ($323,500) ($323,500) ($96,000) ($96,000) Cost Recovery Cost Recovery 69.0% 69.0% 81.2% 81.2% 94.2% 94.2%
Financial Analysis COST RECOVERY Average Comparison 50-METER 25-METER Expense & Revenue Recap Probable Operating Costs $1,903,500 $1,721,000 Potential Revenue $1,437,500 $1,397,500 Cost Recovery Annual Subsidy ($466,500) ($323,500) Cost Recovery 75.5% 81.2%
WATER SAFETY 10 people die everyday from unintentional drowning in the U.S. 2nd in leading causes of injury death for children in WA 1 in 5 who drown are under 14 years WA > US in drownings 1st in leading causes of injury death for Ages 1-4
WATER FITNESS
LEARN-TO-SWIM
WATER PLAY
PARENT - TOT
COMPETITIVE SWIM
DIVING
QUESTIONS?
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