Average Student Day Free Time college students function on an - PowerPoint PPT Presentation

Average Student Day Free Time

college students function on an on-demand economy

e-everything movement

INSERT LOGO HERE

Instantaneous card delivery service

Handmade, hand-written cards

How do you use our service? 1 2 3 4 Download Complete Pay Receive online mobile order form Via app/Venmo confirmation app

Samples Jessica Yu ‘17 - Duke Kobi Theiler ‘18 - Duke

Portfolio showcase Connect artists with avenues to promote their work

Optional Gift Card (Local Retailers)

Business Plan - Variable and Fixed Costs Variable Total Cost Per Card Printing (11”x17”) $1.85 per sheet $0.83 Delivery (8/hour) $8.00/hour $1.00 Calligraphy (15/hr) $10.00/hour $0.67 Operations Salary (20/hr) $10.00/hour $0.50 Fixed Total Cost Per Card Paper $13.99 (50 Sheets) $0.14 Artwork (limit of 1000) $30.00 $0.03 Calligraphy Supplies $4.68 (marker:200 cards) $0.02 Total $3.19

Business Plan - Market Sizing (Duke) Birthday Cards Sold per Year: 9,830 cards Congratulations and Other Cards: 20% = 2,990 Annual Potential Card Sales: 9,830+2,990 = 17,860 Population Reach Cards Sold 10% 1,786 per year = 7 cards/day 30% 5,358 per year = 22 cards/day 50% 8,930 per year = 37 cards/day

Pricing and Revenues Delivery Cost Profit Premium (2-3 Day) $6.00 Card + $5.00 Delivery $7.81 O’Crap! Same Day $6.00 Card + $10.00 Delivery $12.81 O’ Crap Same Day $6.00 Card + $10.00 Delivery $14.81 + 10$ Local Business Gift Card + $12 Gift Card The average customer would use the same day Population Reach Annual Profit 10% (1786 cards) $22,878.66 30% (5358 cards) $68,635.98 50% (8930 cards) $114,393.30

Total Potential Profits Duke UNC NC State Wake Forest Total 10% (Pessimistic) $22,878.66 $12,373.33 $37,341.15 $9,722.79 $82,315.93 30% (Expected) $68,635.98 $88,119.99 $112,010.64 $29,168.37 $297,934.98 50% (Optimistic) $114,393.30 $146,879.46 $186,692.94 $48,613.95 $496,579.65

How do we reach 50%?

Intercept the process of “Event Realization” right market right message right time -always busy -personal and easy -oh crap I forgot! -immediate -that’s a good idea! -want to be personal -on demand

mobile tools make impressions

Easy to remember Easy to order.

Align notifications with specific campus trends

Align notifications with specific campus trends Skew market towards premium and same-day delivery services

Free Trials Connect the App to Facebook for a Free First Order

Campus Insider Establish The Card Company -access to campus wide promotion -informed about specific trends -first year opportunity

Upfront Costs $5,000 Free Trials $10,000 Cost of App $4,000 Events and Marketing $1,000 Administration (~two months) $20,000 Initial Investment

Why You Should Support Us? Unique idea Solves multiple problems Huge market Easy to Grow

The Team Hallie Aston Kabir Sadarangani Kobi Theiler Chase Plancher Creative Director Head of New Business Chief Marketing Officer Chief of Operations

Questions