Major Studio Release Windows (EST) (EST dates included 2012-2019) 2016 Industry Average: 3 months 3 days 200 2017 Industry Average: 2 months 28 days 2018 Industry Average: 2 months 25 days 2019 Industry Average: 2 months 21 days 170 140 110 80 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 All Studios Disney Fox Lionsgate New Line Paramount Sony Universal Warner Bros.
Year 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 24.9 24.4 24.5 23.7 22.4 19.4 18.43 17.04 15.69 15.05 13.83 12.99 12.05 10.94 10.366 9.3 Home Revenue (billions) 9.29 8.82 9.17 9.632 9.634 10.6 10.58 10.18 10.79 10.92 10.4 11.12 11.37 11.1 11.88 11.4 Theatrical Box Office (billions) $26.00 $24.00 $22.00 $20.00 Home Revenue (billions) $18.00 Theatrical Box Office (billions) $16.00 $14.00 $12.00 $10.00 $8.00
Ernst & Young: The Relationship Between Home Release Window Length and Movie Sales
Wide Releases (1,000 or more screens) Movies Revenue* Admissions 2004 146 $8.92 billion 1.436 billion 2019 143 $11.06 billion 1.207 billion *includes revenue from following year
$100 Million+ Grossing Titles Movies Revenue* Admissions 2004 24 $4.37 billion 704 million 2019 31 $7.545 billion 824 million *includes revenue from following year
$50-$100 Million Grossing Titles Movies Revenue* Admissions 2004 41 $2.75 billion 444 million 2019 25 $1.68 billion 183 million *includes revenue from following year
Ernst & Young: The Relationship Between Movie Theatre Attendance and Streaming Behavior
Ernst & Young: The Relationship Between Movie Theatre Attendance and Streaming Behavior
“We believe NFLX could see greater benefit from a more nuanced distribution strategy than a ‘one size fits all’ approach. While direct release of smaller budget films on Netflix makes economic sense, we believe franchise-oriented films will need to include theatrical release on a larger scale to optimize returns .”
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