Audiobooks 25.03.2017 1
Explosive..? 25.03.2017 2
Who is Bokbasen? 25.03.2017 3
Who is Bokbasen? Main business areas Digital distribution Metadata • Ebooks • Ingestion, cataloguing and • Audiobooks distribution to retailers and libraries in the Nordics • Digital textbooks 25.03.2017 4
The Norwegian Market 25.03.2017 5
Audiobooks in Norway - Overview Audiobooks in digital formats has been sold since 2007 Market is divided between 2 large publishers 7 online retailers sell downloadable audiobooks. 3 provide subscription models – Fabel, Storytel and ebok.no 25.03.2017 6
About the Norwegian Book Market 100% Devices: 90% 87% 86% 85% Smartphone 90% – only device with 80% 85% 85% 84% growth 79% 70% 55% …is close to full market 54% 54% 60% penetration and is now 45% 50% a market where devices are mainly replaced. 40% 41% 41% 30% 34% 33% 20% 8% 8% 6% 5% 10% 0% 2013 2014 2015 2016 Tablet eReader Smartphone Laptop Computer 25.03.2017 7
About the Norwegian Book Market 45% Smartphone Devices: 26% What device do CD-player you use for listening to 22% Tablet audiobooks? 21% Computer 21% Dedicated MP3-player 4% eReader 6% Other 25.03.2017 8
About the Norwegian Book Market Audiobooks Ebooks 35% 39% How interesting or relevant is it for you or your household to 9% 13% (18%) 26% (25%) have access to ebooks (10%) and/or audiobooks? Not interested: 52% ( 46%) 25.03.2017 9
About the Norwegian Book Market … have downloaded an … have downloaded an 266' 57’ 57’ ebook audiobook Half of those who listen to audiobooks also read ebooks. Usage data from Bokbasen 25.03.2017 10
About the Norwegian Book Market – Key figures 24,5% Growth in downloadable audiobooks 2015 – 2016 • Audiobook CD sales down 11% in the same period • 6 % net growth all formats • 25.03.2017 11
About the Norwegian Book Market – General observations • Storytel reporting good Customers are moving from • development in subscription physical to digital numbers • 381 000 subscribers reported this year • 2 new subscription services Customers are perhaps moving • going live in 2017 with from single-copy-sales to Bokbasen subscription? 25.03.2017 12
So, how explosive is this really..? 25.03.2017 13
Audiobooks in Norway – Sales Development Year over Year Revenue 40000 35000 30000 25000 20000 15000 10000 5000 0 2011 2012 2013 2014 2015 2016 Revenue 25.03.2017 14
Audiobooks in Norway – Sales Development Year over Year 70000 60000 50000 40000 30000 20000 10000 0 2011 2012 2013 2014 2015 2016 Digital Physical 25.03.2017 15
Audiobooks in Norway – Sales Development Year over Year Total 80000 70000 60000 50000 40000 30000 20000 10000 0 2011 2012 2013 2014 2015 2016 Total 25.03.2017 16
Audiobooks in Norway – Titles in Sale - Downloadable 5 000 4 418 4 500 4 000 3 500 3 000 2 500 jan 2016 feb 2016 mars 2016april 2016 mai 2016 juni 2016 juli 2016 aug 2016 sep 2016 okt 2016 nov 2016 des 2016 jan 2017 feb 2017 25.03.2017 17
Audiobooks in Norway – Average Price in NOK – 184 NOK = 20,3 EUR 190 185 184 178 180 177 176 178 177 175 170 170 169 169 164 165 166 160 155 150 151 145 140 mars 2016 april 2016 mai 2016 juni 2016 juli 2016 august september oktober november desember januar februar 2016 2016 2016 2016 2016 2017 2017 25.03.2017 18
Audiobooks in Norway – Revenue Total 2016 (mar-des): 27.184.893 Omsetning Total this year: 4.826.546 4 000 000 3 527 659 3 500 000 3 000 000 2 678 770 2 531 675 2 497 536 2 400 937 2 500 000 2 291 067 2 518 017 2 425 609 2 369 610 2 283 018 2 150 347 2 000 000 1 936 257 1 500 000 1 000 000 mar apr mai juni juli aug sep okt nov des jan feb 25.03.2017 19 2016 2016 2016 2016 2016 2016 2016 2016 2016 2016 2017 2017
Sold 2016 (mars-des): 160 588 Audiobooks in Norway – Copies Sold Sold this year: 26 850 25 000 23 286 20 000 15 807 14 953 15 328 14 079 13 680 15 000 12 876 13 771 13 284 13 170 12 104 11 420 10 000 5 000 0 mar apr mai juni juli aug sep okt nov des jan feb 2016 2016 2016 2016 2016 2016 2016 2016 2016 2016 2017 2017 salg 25.03.2017 20
Audiobooks in Norway - Standards Formats and Standards • MP3 – File in segments – One complete file • HLS No real metadata or way of indicating structure 25.03.2017 21
Audiobooks in Norway - Standards Solution to this? Readium 2 will support audiobooks, but we also need a structure and good metadata. We need to work more on standards and best practices for audio. 25.03.2017 22
Key Takeaways • Audio is an important • Customers are moving format with great growth from old formats to new in digital formats • Customers are moving • Need for standards for from old formats to new audiobooks formats 25.03.2017 23
International Statistics 25.03.2017 24
International Statistics France 7 percent of French adults have listened to an audiobook over the last twelve Audiobooks is 1,1% of the book market, adult 80%, youth 20% months to June 2016. (source Audible – Ipsos) source : SNE report. 25.03.2017 25
International Statistics 14.3 million audiobooks were sold in Germany in 2014. 3.7 million people spent on average 49 Euro for 4.5 physical or digital Germany audiobooks. source : Indies Go German http://indiesgogerman.com/audiobook-market-germany/ 5% of the book market 25,000 titles from 400 publishers are available adult 47% Each year there are between 700 to 800 new audiobooks being youth 53% produced. In the last twelve months, close to five million customers have purchased an audiobook, which accounts for 7% of the overall source : SNE report. population. (source goodreader.com - http://goodereader.com/blog/digital-publishing/audiobook-trends- and-statistics-for-2017) 25.03.2017 26
International Statistics UK 10 percent of UK adults have listened to an audiobook over the last twelve months to June 2016. 2010 : £4million of spending 2014 : £10million 2015 : £90 million (source : Nielsen) / 11 million units source : good reader.com http://goodereader.com/blog/digital- publishing/audiobook-trends-and-statistics-for-2017 25.03.2017 27
International Statistics 2014 -> 2015 : USA Two consecutive years with 20% growth for audiobooks (all formats) market : + 20,7% (value) + 24,1+ (volume) Fastest growing format in publishing 10% of the book market adult 20% youth 80% (source APA Audiobooks Publishers Association) 25.03.2017 28
Recommend
More recommend
