AUDIS DRIVE FOR THE BEST CONFIGURATOR ON THE INTERNET Thomas Orenz , - PowerPoint PPT Presentation

AUDI‘S DRIVE FOR THE BEST CONFIGURATOR ON THE INTERNET Thomas Orenz , Team Leader Virtual Reality and Sales Content, Audi AG François de Bodinat , CMO ZeroLight

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the journey is online dealerships go digital customers expect more

the journey is online dealerships go digital customers expect more 5.0 x 1.6 x dealership visits personalization digital stores * McKinsey , reported in the Economist

the journey is online dealerships go digital customers expect more 3/4 of journey Is 92% online (China) 96% 14hrs Conduct online researching research 25% 75% 18 5% (Global) websites online search willingness to buy online online car sales *JD Power, Analog Folk, Accenture, Financial Times

the journey is online dealerships go digital customers expect more “ Give your customers an Experience, not just a ” Product. visualisation is a given experience is key …and yet, basic experience *Inc.com, Auto News

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limited views static images single background no control limited configurations lights turned off

freedom of views limited views static images animated car multiple backgrounds single background customer drives no control limited configurations all cars, all options lights turned off lights turned on

18,500 completed 66% more user significant upsell configurations in interaction in 3D “potential” in 3D 3D vs. 15,500 in 2D than in 2D compare to 2D *Measured over a time period of 100 days…

24.94% 12.90% 8.43% 15.18% 15.38% 5.84% 7.27% 16.22% Idea Enthusiasm Involvement satisfaction Interaction Perceptibility Safety purchase intent *All criteria improved in 3D compare to 2D (some up to 26%)

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Plugin Free Low-Latency 5M Polygons Car Different Transports All Devices All Bandwidths

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pure UX

personalization pure UX

personalization pure UX home VR

personalization pure UX home VR motion driving

Thank You! Thomas Orenz , Team Leader Virtual Reality and Sales Content, Audi AG François de Bodinat , CMO ZeroLight