ATLANTA BOURBON COMPANY Too much of anything is bad, but too much - PowerPoint PPT Presentation

W E L C O M E T O T H E A M E R I C A N S O U T H ATLANTA BOURBON COMPANY

“Too much of anything is bad, but too much good whiskey is barely enough.” M a r k Tw a i n

R e i n v e n t i n g a m a r k e t b y c o m b i n i n g t r u e c r a f t w i t h f r a n c h i s i n g s t a n d a r d s The Start of a New Age of Bourbon At l a n t a B o u r b o n C o m p a ny i s a d i s t i l l i n g c o m p a ny d e d i c a t e d t o p r o d u c i n g h i g h - q u a l i t y b o u r b o n u s i n g m o d e r n p r o d u c t i o n k n o w l e d g e a n d h i g h - q u a l i t y i n g r e d i e n t s . O u r m i s s i o n i s t o p r o d u c e s m o o t h t a s t i n g b o u r b o n s o f h i g h - q u a l i t y b u t w i t h a v e r y u n i q u e t a s t e p r o f i l e . T h i s t a s t e p a l e t t e w i l l b e c r e a t e d u s i n g t h e A r o m a t o r Te c h n i q u e o f c u s t o m i ze d s t i l l p o t s f l a v o r i n g t h e w h i s ke y m o r e p r e c i s e l y t h a n o t h e r s t i l l s u s e d fo r b o u r b o n p r o d u c t i o n t o d ay. F u r t h e r, t h e t a s t e o f o u r b o u r b o n s w i l l b e p e r fe c t e d u s i n g d o u b l e - w o o d t e c h n i q u e s / b a r r e l i n g o f t h e s t ra i g h t b o u r b o n i n t o c a r e f u l l y s e l e c t e d f i n i s h i n g b a r r e l s . w w w . a t l a n t a - b o u r b o n . c o m

Y O U C A N W R I T E H E R E WRITE HERE A NICE TITLE Y O U R T I T L E H E R E Y O U R T I T L E H E R E Y O U R T I T L E H E R E A company is an association or collection of A company is an association or collection of A company is an association or collection of individuals, whether natural persons, legal individuals, whether natural persons, legal individuals, whether natural persons, legal persons, or a mixture of both. Company persons, or a mixture of both. Company persons, or a mixture of both. Company members members members Y O U R T I T L E H E R E Y O U R T I T L E H E R E Y O U R T I T L E H E R E A company is an association or collection of A company is an association or collection of A company is an association or collection of individuals, whether natural persons, legal individuals, whether natural persons, legal individuals, whether natural persons, legal persons, or a mixture of both. Company persons, or a mixture of both. Company persons, or a mixture of both. Company members members members

I N D E P E N D E N T D I S T I L L E R Y TRUE CRAFT 01 02 03 04 P R O D U C T I O N T O U R S & TA S T I N G M E R C H A N D I S I N G S C H O O L & F R A N C H I S E We a r e a n i n d e p e n d e n t O u r t o u rs a n d t a s t i n g s w i l l b e o n e o f We w i l l o f fe r a m e r c h a n d i s i n g G r o w i n g m a r ke t s l a c k q u a l i f i e d d i s t i l l e r y p r o d u c i n g f r o m “g ra i n t h e s u c c e s s d r i v e rs fo r o u r d i s t i l l e r y. s h o p a t o u r d i s t i l l e r y w i t h p e rs o n n e l . T h e r e fo r e , w e a r e g o i n g t o t o b o t t l e ” w i t h o u t “ w h i t e To e x p e r i e n c e r e a l p r o d u c t i o n h a n d s - s o u v e n i rs a n d s e a s o n a l g i f t s e s t a b l i s h t h e At l a n t a B o u r b o n S c h o o l . l a b e l i n g ”. T h e fa c i l i t y w i l l b e o n a n d t a s t e o u r p r o d u c t s a r e s u p p o r t e d b y a n o n l i n e s h o p We w i l l o f fe r t h e b e s t s t u d e n t s t o c u s t o m i ze d w i t h s t a t e - o f - t h e t a r g e t e d t o b e i n t e g ra t e d a s a l o c a l t h a t i s o p e n i n g s o o n . b e c o m e f ra n c h i s e e o f At l a n t a a r t e q u i p m e n t . t o u r i s t a t t ra c t i o n . B o u r b o n C o m p a ny.

T H E O R I G I N O F A T L A N T A ’ S L I Q U I D G O L D ATLANTA BOURBON COMPANY I n 2 0 1 6 t h e g l o b a l c ra f t s p i r i t s m a r ke t s i ze h a d a v a l u e o f a b o u t U S D 6 . 1 3 b i l l i o n . T h e g r o w t h o f c ra f t s p i r i t s i s e x p e c t e d a t a C A G R o f 3 3 . 4 % f r o m 2 0 1 7 t o 2 0 2 5 . C ra f t s p i r i t s a r e d o m e s t i c a l l y p r o d u c e d i n d i s t i l l e r i e s , w h i c h h a v e a p r o d u c t i o n v o l u m e b e l o w 7 5 0 , 0 0 0 ga l l o n s . T h e m i l l e n n i a l p o p u l a t i o n w i t h c o n s i d e ra b l e p u r c h a s i n g p o w e r i s e x p e c t e d t o d r i v e t h e m a r ke t o v e r t h e n e x t y e a rs . 2025 33% I n 2 0 1 5 C h i n a e s t i m a t e d t h a t 4 1 5 m i l l i o n m e m b e r s o f i t s p o p u l a t i o n a r e m i l l e n n i a l s . T h i s i s h i g h e r t h a n t h e t o t a l l a b o r f o r c e i n W e s t e r n E u r o p e a n d t h e U n i t e d C A G R F R O M 2 0 1 7 S t a t e s t o g e t h e r ! N O R T H A M E R I C A

T H E O R I G I N O F A T L A N T A ’ S L I Q U I D G O L D ATLANTA BOURBON COMPANY T h e c ra f t d i s t i l l i n g i n d u s t r y i s m a i n l y c o n c e n t ra t e d i n N o r t h A m e r i c a , o w i n g t o s i ze a b l e d e m a n d i n t h e U. S . Whiskey O v e r t h e p a s t fe w y e a rs w h i s ke y h e l d t h e l a r g e s t s h a r e o f t h e m a r ke t , a n d t h i s t r e n d i s e x p e c t e d t o c o n t i n u e . I n t e r m s o f r e v e n u e , t h e w h i s ke y s e g m e n t a c c o u n t e d fo r a 4 2 . 5 % s h a r e o f t h e o v e ra l l s p i r i t s i n d u s t r y d e m a n d i n 2 0 1 6 , a n d t h e s h a r e i s e s t i m a t e d t o i n c r e a s e o v e r t h e n e x t fe w y e a rs . T h e g r o w i n g c o n s u m e r d e m a n d fo r p r e m i u m p r o d u c t s u s i n g h i g h - q u a l i t y i n g r e d i e n t s , i s a n t i c i p a t e d t o p u s h m a r ke t g r o w t h . Bourbon I n 2 0 1 3 t h e U. S . d i s t i l l e d s p i r i t s e x p o r t s t o p p e d $ 1 . 5 b i l l i o n . M o r e t h a n $ 1 b i l l i o n o f t h a t a m o u n t w a s Ke n t u c k y b o u r b o n a n d Te n n e s s e e w h i s ke y, m a k i n g i t t h e l a r g e s t e x p o r t c a t e g o r y a m o n g a l l U. S . d i s t i l l e d s p i r i t s .

T H E O R I G I N O F A T L A N T A ’ S L I Q U I D G O L D ATLANTA BOURBON COMPANY T h e “c ra f t ” c o n c e p t i s m o s t l y k n o w n f r o m t h e c ra f t b e e r i n d u s t r y. I t i s u n i q u e b e c a u s e i t i s a c o n s u m e r - l e d m o v e m e n t . T h e r e h a s b e e n a b r o a d s h i f t t o s e l l m o r e c ra f t i t e m s t h a t a r e p r e m i u m q u a l i t y a n d n o t m a s s p r o d u c e d , a n d o f t e n m a d e a n d s o l d l o c a l l y. S o m e “c ra f t “ v o d ka s r e c e n t l y m a d e i t i n t o t h e s p o t l i g h t fo r b e i n g “ w h i t e l a b e l e d ” m a s s p r o d u c t s . At l a n t a B o u r b o n C o m p a ny i s a i n d e p e n d e n t a n d w e l l - p r e p a r e d b u s i n e s s fo r t h e c o m i n g d e c a d e s . L o c a t e d i n t h e a r e a o f A l p h a r e t t a & Ro s w e l l i n n o r t h G e o r g i a , t h e c o m p a ny i s i n o n e o f t h e h o t s p o t s o f G e o r g i a . T h e c o m p a ny ’s m a i n p r o d u c t l i n e i s b o u r b o n , t h o u g h g i n , r u m , a n d l i q u e u rs a r e p r o d u c e d a s s i d e p r o d u c t s t o a t t ra c t t o u r i s t t o t a ke o u r t o u rs a n d t a s t i n g s , a n d o f c o u rs e t o s p e n d s o m e t i m e i n o u r m e r c h a n d i s i n g s h o p a n d b a r. AT L A N TA B O U R B O N H E A D Q U A R T E R O u r t a r g e t a r e a s a r e t h e w e a l t h i e r n o r t h At l a n t a r e g i o n s , p a r t i c u l a r l y t h e Ro s w e l l - A l p h a r e t t a - a n d S a n d y S p r i n g s c o r r i d o r. S a n d y S p r i n g s i s t h e n e w h o m e t o t h e n e w H e a d q u a r t e r o f M e r c e d e s - B e n z U S A . 5 0 U S S TAT E S We b e l i e v e t h a t At l a n t a B o u r b o n C o m p a ny n e e d s t o g r o w t o a l l s t a t e s t o r i s e t h e b a r fo r h i g h - q u a l i t y c ra f t s m a n s h i p . O u r g r o w t h w i l l s p r i n g f r o m o u r f i rs t fa c i l i t y i n At l a n t a . 3 8 8 M E T R O A R E A S I N T H E U S W i t h o u r f ra n c h i s e c o n c e p t At l a n t a B o u r b o n C o m p a ny i s t h e o n l y b o u r b o n d i s t i l l e r y t h a t p r o m o t e s p r e m i u m q u a l i t y s t a n d a r d s a n d r e a l c ra f t s m a n s h i p .

“Whisky is liquid sunshine.” G e o r g e B e r n a r d S h a w