Hospitality Sales & Marketing Association International Jackie Douglas President, Asia Pacific
Who are we? o Non-profit, hospitality industry association. o Your professional career association. o 89-year-old, non-profit, professional association with nearly 8000 members in 60 chapters in 31 countries, worldwide o Chapter & ‘subject matter expert’ based infrastructure o United States & Canada o Europe & Middle East o Asia Pacific o Mexico, Canada, Brasil
What do we do? What do we do? • Focus on Sales, Marketing, Distribution & Revenue Management Conferences based on disciplines • Shorter, local educational events across Asia Pacific • Create educational content & tools for hoteliers • We also have 3 x certifications: Advanced Level certification programs – Certified Revenue Management Executive (CRME) certification – Certified Hotel Digital Marketer (CHDM) – Certified Hospitality Business Acumen (CHBA) Format is PDF study guide, additional online tools & online • exam Content created by hoteliers, for hoteliers •
HSMAI Knowledge Center Exclusive to HSMAI Members, a wealth of content created by industry experts for hoteliers. • Articles • Presentations • Templates • Video and podcasts • Webinars: 30-40 per year • Guides • Whitepapers • Research papers • Standard Job descriptions • Calculators/ tools for Revenue Management www.hsmai.org/knowledge
Revenue Advisory Board
Mission • Raise the profile of Revenue Management in the industry • Raise the level of professionalism in the industry • Share insights and experience with the industry through conferences, workshops, and education • Raise the profile of hospitality and revenue management with business students
What have we achieved?
HSMAI is partnering with Universities & Technical Colleges 1. Singapore Institute of Technology (SIT) 2. Florida International University (FIU 3. Sydney TAFE (Technical & Further Education Institute)
CRME Revenue Management certification • Updated and globalised in 2015 • Europe, Asia Pacific & North American input • Online Study Guide • Online exam • Optional face-to- face workshop
Workshop: Certification Information and Subject matter overview Join a workshop in your local area Next workshop: TOMORROW 9am – 12:30pm Marina Bay Sands See the HSMAI Desk to register FREE for HSMAI Members Also running in Sydney, Jakarta, Bangkok and Hong Kong Many thanks to Pallavi Nath, RevMax Technologies & Vice President HSMAI South East Asia
FIU Florida International University & HSMAI RO2Win program • Targets GM, Owners, DOSM & Marketing people • Learn about Revenue Management
CHDM Digital Marketing certification • Created by hoteliers and educators • Globally recognised certification for members • Updated 2015 Format: • Online Study Guide • Optional face-to-face workshop prior to exam • Online exam
SIT Hospitality School – Overview program & Video on the Revenue Management discipline – Created by HSMAI Revenue Advisory Board with SIT – Raising the profile of Hospitality to students in both Hospitality, Finance & management programs – Useful to brief staff & owners on the function of Revenue Management
What’s next? Revenue Mgmt 1) Non-revenue staff & owners 2) Experienced Revenue Managers What’s next? Staff new to Revenue Management Department
With thanks to David Jones, SIT & the HSMAI Revenue Advisory Board
Thank-you! www.hsmaiasia.org Events Education Membership Information & tools
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