Agenda What is HSMAI 2015 Recap Whats new in 2016 Events in 2016 - PowerPoint PPT Presentation

Agenda • What is HSMAI • 2015 Recap • What’s new in 2016 • Events in 2016 • Maximizing your membership – Features • Revenue Management & Marketing Certifications • We’re now on social media!!! • Focusing on membership growth

What is HSMAI? – Founded in the United States in 1927 – Global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry – Individual membership organization comprised of nearly 8,000 members from 61 countries and chapters worldwide

What is HSMAI? – There are four regions: the Americas, Asia Pacific, and Europe, and a chapter in the UAE. – Committed to growing business for hotels and their partners – The industry's leading advocate for intelligent, sustainable hotel revenue growth.

2015 Recap Educational Workshop & Networking, Radisson – Mar ’15 • ROC, Singapore - Apr ’15 • 'Sales Gone Wild' Networking Event, Movenpick – May ’15 • HSMAI Thailand Get Together @ Bar 494, Grand Hyatt - Oct • ‘15 Digital Marketing Conference, Amari Watergate – Nov ’15 • – The 2015 event attracted over 100 senior people. View presentations and photos

What’s new for 2016 – Lisa Cooper, MD HSMAI SEA. • Will support Indonesia, Singapore and Thailand in all activities (educational events, sponsorship, membership).

2016 Events Bangkok Networking Evening, Hotel Indigo – Mar 24 ’16 • ROC ASIA, Singapore, Marina Bay Sands - Apr 11-13 ‘16 • – Conference – Roundtable – Revenue and Marketing Certification Classes Phuket ROCKET Conference, Jul 1-2 ‘16 • ROC & Digital Marketing Conference, Nov 15-16 ‘16 •

Membership Features • Certification Programs – Globally recognized certifications in Revenue management, Digital Marketing and Hotel Business Acumen are available to members. • A Competitive Edge: Monthly Insights from sales, marketing, and revenue optimization experts • Tools & Insights: Free members-only access to the HSMAI University webinar archives, for webinars older than 6 months • Marketing Intelligence: Best practices and case studies from the industry's top marketers • Whitepapers, Research articles: Exclusive access to extensive online Knowledge Center resources

Membership Features • Speaker & Sponsorship Opportunities: Thought leadership, branding and product support through participation at national and chapter educational programs • Industry Discipline-Specific Education : Certification available in Sales, Hospitality Business Acumen, Revenue, Marketing • Peer Network: Access to HSMAI members worldwide • Free attendance at your local Asia Pacific events: Networking, Breakfast and Twilight • Seminars and Educational Roadshows • Significant savings: Special member pricing on all HSMAI Asia Pacific major event programs and publications • Invitation-only Executive Roundtables

Website HSMAI.ORG & Asia Pacific Connect – Knowledge Center – My HSMAI – Trends & Research – Career Development – Education – Events (Asia Pacific) / Events (General) – News – Community

Monthly INSIGHTS Newsletter Current Trends & Information • Original Content from HSMAI – please • submit ideas, case studies, opinion pieces Latest News for Sales, Marketing and • Revenue Managers

Knowledge Center – HSMAI Insights 15

Knowledge Center

Trends & Research Resort Best Practice Initiative The most unique data sharing market research cooperative in the resort industry. It provides subscribers resort- specific benchmarks as well as up- to-date information on current best practices and future trends, giving participating resorts invaluable insights.

Trends & Research Research Reports Publications Relevant to Sales, Marketing, Revenue Meetings/Hospitality Industry Riding Crest of Upswing • Management, Distribution and Leadership. Three Million Rooms Highlights Banner 2015 • PKF Global Economic Insights •

Career Development HSMAI University FREE podcasts also available • FREE webinars • – Participate live and/or project for your whole team – All the webinars are recorded and on-demand for you entire team. – Members can now access more than 50 HSMAI University webinars from the past three years, as well as all new webinars on today's hottest sales, marketing, and revenue optimization topics immediately after they are recorded. With over 20 webinars in our HSMAI University pipeline this year , this new benefit is worth $1,980 on an annual basis.

Career Development - Certifications • Certified Revenue Management Executive • Certified Hospitality Sales Executive • Certified in Hospitality Business Accuman • Updated and • Certified Hospitality Marketing Executive globalised • Certified Digital Marketing Executive • Online Study Guide • Online exam • Optional face-to-face workshop prior to exam – ROC ‘16

Membership & Recruitment We need your help!!! Membership Cost, Details, Benefits • Help market HSMAI and share our events • with your team and LinkedIn network Engage with us on Facebook • Like our page • Subscribe to our events page •

Social Media www.facebook.com/hsmaithailand • News/Articles • Event Announcements • Event Photos • Polls • Videos • HSMAI Global Social Media Integration

Social Media Thailand Facebook: https://www.facebook.com/hsmaithailand/ • Asia Pacific Facebook: https://www.facebook.com/groups/74333984493/ • YouTube: https://www.youtube.com/user/HSMAIAPAC • Twitter: https://twitter.com/hsmaiasia • LinkedIn: https://www.linkedin.com/company/hsmai-asia-pacific • LinkedIn Group: https://www.linkedin.com/groups/1977138 • General Facebook: https://www.facebook.com/HSMAI/?fref=ts • YouTube: https://www.youtube.com/user/HSMAI1 • Twitter: https://twitter.com/HSMAI • LinkedIn: https://www.linkedin.com/company/hsmai • Instagram: https://www.instagram.com/hsmaiinstagram/ •