Associate Retention and Engagement Adam Arens Patriot Subaru Saco, - PowerPoint PPT Presentation

Associate Retention and Engagement Adam Arens Patriot Subaru Saco, Maine

Patriot Subaru, Saco, Maine • Awarded Open Point In 2003 – Planning Volume 194 • 2013: 2300 Retail (60/40 New/Used) • AOR Population: Approx 90,000. • 7 Subaru Dealers In State Of Maine • 50 -55 Employees

A Stellar Performance First Maine Small Business 2012 #5 U.S, #1 New England 2013 Nominee 2013 #4 Overall, Only Auto Dealer First New England Dealer 2013 Maine Best Business Award 9 Consecutive Years

Patriot Subaru Mission Statement: TO SERVE • Our Customers • Our Families • Our Community • Each Other

Patriot Subaru’s Top 10 Retention Tools

10. Recruit - Hire Attributes and Attitude / Teach Aptitude • Enthusiastic • Trustworthy • Friendly • …and A High Running Motor! Teach Recruiting and Interviewing To Your Leaders. “Tell me about your day”. “Do you usually think you are better than the people you work with? Why?”

9. Treat Everyone As A Customer (Brand it) Build A Brand That Is Harmonious With Your Manufacturer and Customer! Subaru: • Safety • Longevity • Environmental Support • Charitable and Caring • Dogs at Work!

8. Performance Culture • Clearly Define Goals • Measure Progress • Share The Goals Of The Dealership and Every Department, With Every Associate • Celebrate Wins (Publically) • Weekly e-newsletter

7. Caring Culture • Support Community Involvement (Their’s and Your’s) • Recognize Above and Beyond (Attitude and Actions) • Know Their Family and Let Them Know Your’s • Organic Vegetable Garden, Gym, Recycle, Reuse, Reduce

6. Little Things Count! • Feed Your People • Have Fun Events • Concerts, Sporting Events, Bowling Teams, Little League • Holiday Party (Yes, we serve alcohol) • Associate of the Month

5. Show Me The Money! *And Benefits! • Pay Plans Built Around Performance and Tenure • Paid Health, Dental, and Vision (Includes Mental Health) • Profit Sharing • 401K Match • Annual Holiday Bonus Based On Performance and Tenure • Graduated Vacation Plans • Continuing Education and Personal Development

4. The Founders Club Original Associates and All Five Year Plus Associates “Jewel of the Seas” • Annual Dinner • Cash Bonus • Big Trip Every 5 Years • 10 Year Associates: Seven-Day Cruise (Suite) for Associate and Spouse (Together)

3. Leadership and Management • Identify Leaders and Teach Leadership • Constant Feedback (Positive and Negative) • Consistent Attitude and No Negative Surprises

2. Always Do The Right Thing This is the over-riding decision making philosophy. • Benefits Of A Big Company, Touch Of A Small Company • Find Ways To Say Yes • Support Their Mistakes • Build Relationships

1. Celebrate Together – Counsel Privately .

PATRIOT SUBARU TOP 10 OVERVIEW 10. Recruit - Hire Attributes and Attitude /Teach Aptitude 9. Treat Every As A Customer (Brand It!) 8. Performance Culture 7. Caring Culture 6. Little Things Count 5. Show Me The Money *And Benefits 4. The Founders Club 3. Leadership and Management 2. Always Do The Right Thing 1. Celebrate Together – Council Privately Adam Arens adam.arens@patriotsubaru.com Cell Phone: 207-423-6085