ASSESSMENT 3 BRIEF Subject Code and Title MKT600 Marketing Assessment 3: Presentation on S u s ta i na ble Marketing Assessment Individual/Group Individual Betwen 5 and 10 minutes in class for F2F and video Length recording for the online students. This assessment addresses the following subject learning Learning Outcomes outcomes: d) Reflect on the ethical issues that accompan y with marketing practices Submission Due 23:59 (AEST/AEDT) Friday Module 6 .1 (Week 1 1 ) Weighting 20% Total Marks 20 marks Objectives: • To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era ; • To provide a n overview of sustainable marketing theory and their application s to marketing strategies; • To acknowledge the importance of sustainable marketing; • To critically analyse all relevant factors associated with ethical consideration in marketing practice. How the assessment fits into the subject/course: Marketing in the 21st Century has profound ly evolved and ha s been a critical component of business organisations . While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appricition about the importance of social responsibilities of marketing. Linkages between Assessments 1, 2 and 3: Assessment 3 is NOT related to the assessments 1 and 2. However, assessments 1 & 2 provide students with a thorough understanding of marketing theories and practice s , and therefore, build the foundation for the assessment 3 . MKTG6002/ MKT600-Assessment3_ Presentation on S u ns ta i n a ble Marketing Page 1 of 4
Instructions: This assessment task builds on your understanding of sustainable marketing , ethical and environmental consideration of marketing practices. This assessment requires you to produce a 5 - 10 minutes presentation for presenting in class (F2F students) between week 11 and 12 . The online students need to record a video to: • Demonstrate your understand ing about ethical consideration in marketing practices; • Demonstrate your understanding about soci al and environmental responsibilit ines in marketing practices. Scenario: The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to review the sustainable marketing practices within the same organisation that worked on in the assessment 1 and 2 . Tasks: This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include: 1. The issues of socially responsible marketing (ethical consideration); 2. The issues of environmentally responsible marketing; 3. A 5-10 minutes powerpoint presentation ( for F2F students )/ video recording (for online students) o n the above topic . Submission Instructions: Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKTG6002/ MKT600 by the end of Module 6 .1 (Week 1 1 ). For F2F students, presentation will be scheduled over the week 11 and 12. F2F students f ailure to present in class as scheduled by your learnig facilitator and upload your presentation in the Blackboard within the deadline will result in excluding your presenation from grading. Online students only need to upload their video recording. MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 2 of 4
Learning Rubric: Assessment 3 Pass Credit Distinction High Distinction Assessment Fail (Unacceptable) (Functional) (Proficient) (Advanced) (Exceptional) Attributes 0-49% 50-64% 65-74% 75 -84% 85-100% Presentation has poor Presentation is generally Presentation has logical Presentation is presented Presentation is in an Articulation or il logical structure or logically structured and structure and flow. in a very logical way, with exceptionally logical way, flow. flows adequately. an advanced level of with excellent structure Variation in tone and structure and flow. and flow. 50% Little variation in tone Some variation in tone intensity and intensity and intensity Variation in tone and Variation in tone and Good audience intensity is advanced intensity is highly Minimal audience Some audience engagement advanced engagement engagement Very good audience Good timing during the engagement Excellent audience Timing of the Timing delivery delivery engagement delivery poor reasonable Very good timing during The presentation is the delivery Excellent timing in the Presentation is Some parts of the engaging the audience. delivery confusing. The idea presentation are The presentation is It is delivered within is hard to decipher. confusing the audience. engaging the audience. the time limit. The presentation is engaging the audience and stimulates fresh thoughts. Recognises ethical Difficulty in formulating Difficulty in justifying Conclusions are justified Formulates and justifies Uses ethical principles to and moral issues own opinion and lack of conclusions based on based on moral-ethical conclusions based on identify competing accompanying recognition of ethical moral-ethical principles principles. moral-ethical principles. interests and views. marketing practices principles and but recognises different competing interests. viewpoints. MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 3 of 4
50% Can recognise the Sophisticated Does not clearly competing interests in understanding of the demonstrate moral- arguments and identify ethical and moral ethical reasoning. ethical issues embodied positions. in them. Well-articulated viewpoint based on moral-ethical reasoning. MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 4 of 4
Recommend
More recommend
