Annual Meeting 2020 February 8, 2020
2 Contents Key 2020 Actions slide 20 Properties Update slide 3 Council Report slide 4 Program Assessment slide 12
3 Properties Longview Program Center DuPont Program Center: Update Bellevue Program Center: Relocation
Members 24,128 Girl Scouts served (an annual decrease of 3.2%) 13,781 Adult members (an annual increase of 2.7%) 37,909 Total members (an annual decrease of 1.1%) Daisies (Grades K-1) 4,623 Girls Brownies (Grades 2-3) 6,839 Girls Juniors (Grades 4-5) 5,961 Girls Cadettes (Grades 6-8) 4,812 Girls Seniors (Grades 9-10) 1,503 Girls Ambassadors (Grades 11-12) 817 Girls
reported Girl Scouts had a strong, positive impact on their life It has helped me grow as a leader and a person in general. It has helped me gain confidence and also be a better public speaker. It has also motivated me to help serve my community. 87% of girls
[Girl Scouts] helped me try new things that without Girl Scouts I would N E V E R do. PROVIDING IMPORTANT LIFE SKILLS 21,598 Girl Scouts participated in a troop in 2019 1,262 Girls participated in Zombie Emergency Preparedness Challenge 28 Gold Awards earned in 2019
GETTING GIRLS OUTDOORS It has helped my confidence, I always go to camp alone where I learn how to make friends and not be so shy. 8,355 Girl Scout campers at our staff-run and volunteer-led camps in 2019 $337,910 Provided for camperships, financial assistance for girls to attend camp $ 25% Of girl campers at our staff-run camps received financial assistance
DISCOVERING ENTREPRENEURSHIP 16,048 Girl Scouts participated in Cookie Sale in 2019 4.5 million Boxes of cookies sold 4,531 Financial literacy badges earned (according to retail sales) Girl Scouts has provided me with friends, special skills, and more. We learn about money management, advertising, time management, customer service inventory control, goal setting and math. It makes me be apart of something and feel like I belong.
PLUGGING INTO STEM to find out Robotics and engineering badges earned 3,909 Girls participated on a LEGO Robotics team 365 STEM workshops, Makerspace, and Geek Out Girl Scouts participated in STEM experiences like 1,842 out in life! where I come and I can’t wait Girl Scouts has been amazing, experience has season. My math in cookie with STEM and has helped me confidence. It friends and helped me make (according to retail sales)
FLEXIBLE EXPERIENCES access and complete training from anywhere. than $2 million. Scout Camp. experience. support a more consistent, high-quality by 83%, serving 4,472 unique girls in 2018-2019. DIVERSITY, EQUITY & INCLUSION registration to ensure a sustainable program. girl members, an increase from 18.2% in 2017. from 15.5% in 2015. TRANSFORMATIVE PHILANTHROPY COLLABORATIVE TECHNOLOGY workshops to more than 100 girls. • Increased participation in Girl Experience programs • Girls of color and Hispanic ethnicity are 23.8% of • Reorganized our membership team’s leadership to • Staff of color now make up 32% of all roles, up • Raised $130,308 at Glamp to send 217 girls to Girl • Launched GSLearn to help volunteers more easily • Increased charitable donations by 17%, to more • Streamlined financial assistance online • AT&T, Ericsson and Facebook offered STEM badge
Example: GSUSA Pillars as Core Programs Fall Product Sale Love State Parks STEM Workshops Zombie Challenge (Troop) Outdoor Champions LEGO Robotics Global Action Camp Volunteer-Led Summer Camp Highest Awards Horse Fun Delivery methods in gray Makerspace Troop Cookie Sale Summer Camp STEM Badges Life Skills Entrepreneurship Outdoor Skills STEM 12 Girl Experience Geek Girl Scouts
17296 1977 794 764 649 Cookie Sale 5015 6156 6083 2450 Outdoor Program 4472 Troop 22289 22501 21598 FY17 FY18 at Camp Staff-Run Camp 16965 Girl Participation 16048 FY17 FY18 FY19 2826 2704 2272 13 Girl Experience Girl Experience Programs served many more unique girls than Staff-Run Camp in FY19. Volunteer-Led Camp Self-reported—may be duplicative FY19
Characteristics of a good troop Regular, planned activities got to do anything but hear people large so large that it felt like i never I am a brownie and our group was come to the learning stuff. stuff, but don't do that hard work or Some girls only show up to the fun (Little wasted time, confusion, or disruptions) according to girls Time on Task Equitable Participation (not too many or too few) Good Size Positive Group Dynamics 14 yell in meetings.
Girls in Troop by 21,598 4,238 15,598 processes. recruiting strategies and programming with intentional more troop girls into our we likely could be drawing in the cookie sale is strong, While troop girl participation Troop Program Participation Girls in Participating in Various Programming in FY19 Percent of Girls in Troop Cookie Sale Girl Experience Staff-run Camp 72% 20% 8% 15 1,808
Most leaders were interested in getting more support for STEM and outdoor activities. activities this past year. doing STEM activities or outdoor A third or more reported not 30% 43% Getting girls outdoors Facilitating STEM activities Troop Programming Gaps Very Interested 71% 59% Very Interested the following? (n=352) 2019 GSWW Volunteer Survey Q: How interested are you in receiving further support or assistance with 16 100% 80% 60% 40% 20% 0%
17 Earn a Highest Award (Top 2 box) Leaders Interested 56% 50% (Selecting “Yes”) Parents Interested 23% 56% 34% (Top 2 Box) Girls Interested Join a GS Robotics team Science workshops Makerspace activities 2019 GSWW girl survey How interested are you in doing the following at Girl Scouts? (Girls =647) Go to overnight camp at GS activities like hiking or… Participate in outdoor 38% 53% 59% 68% 68% 75% 2019 GSWW volunteer survey How interested would your troop be in attending the following programs if run by the year? (n=575) 2019 GSWW guardian survey Which of the following GS STEM activities, if any, are you likely to consider for your girl next STEM: Opportunities to Expand Council or a 3 rd party vendor? (n=337)
41% My troop earned more badges 59% Girls got to make more decisions My troop met more often We spent less time selling… More hands-on activities were… Different kinds of activities… I was made to feel like part of… Over half of troops did not conduct any camping Meetings were more organized We went on more field trips We did more outdoor activities Over 40% of girls at risk of leaving in 2018 indicated they might stay if their troop did more of either of these. or STEM activities in 2018. Opportunities to Reach More Girls: Programming Through Troop 2 or more (other than camping) 59% Outings or field trips Girl Scout events attended (council or Service Unit) Community service projects Outdoor activities STEM activities one none Overnight Camping trips 33% 31% 26% 24% 21% 20% 19% 14% 13% 0% 25% 50% 75% 100% 13% Source: 2018 GSUSA volunteer survey (n=495 GSWW leaders) Source: 2018 GSWW girl survey
Key 2020 Actions 19 functions member service • Maintain high caliber financial projection and expense monitoring • Maintain focus on consistent membership business practices, strong • Commit to member-focused registration practices o Increase registration window to 4-6 months o Decrease time between registration deadline and event occurrence • Identify and plan for core programs across our four program arms
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