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Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST How to - PowerPoint PPT Presentation

Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST How to create a better experience for EVERYMAN Amaar Mohammadally PERSONALISATION FOR THE WORLDS LEADING BRANDS 12 99. 99.99% 99% 1M+ 1M 2B+ 2B Earning the trust of the


  1. Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST

  2. How to create a better experience for “EVERYMAN” Amaar Mohammadally

  3. PERSONALISATION FOR THE WORLD’S LEADING BRANDS 12 99. 99.99% 99% 1M+ 1M 2B+ 2B Earning the trust of the world’s leading brands YEARS OF SYSTEM DATA POINTS PER PURCHASES SECOND INFLUENCED EXPERIENCE UPTIME

  4. Where does Monetate fit in all of this? Experimentation & Analytics Tools UX Analytics Personalisation WHAT ACTION WHY 67

  5. 1. Find your insight 2. Create your idea 3. Build and activate your test 4. Leave it a couple of weeks 5. Analyse your results 68

  6. The Tom PERSONALISATION ENGINE Hanks Moment 69

  7. 70

  8. Experimentation across the customer experience Optimisation All visitors experience a smooth, frictionless experience DEPTH OF CUSTOMER EXPERIENCE Segmentation Different groups of visitors get distinct, tailored experiences True 1:1 Personalisation Each individual has an unforgettable, personalised experience

  9. Simple ways you can New vs Returning segment your audience Marketing Source Weather & Location Previous purchase & booking behaviour CRM data 72

  10. Targeting new visitors to increase conversion 12% lift in new visitor conversion • Call out USPs and value proposition • Show social proof • Call out Reevoo trust rating • Introduce popular/best- seller products 73

  11. Targeted Experimentation: Weather and Location CONTROL PROPOSED 28% lift in conversion

  12. Segmentation: Previous Browse Behaviour 102% lift in 285% lift in conversion conversion

  13. Automated experimentation delivers results • Speeds up learning PERSONALISATION ENGINE • Increases ROI • Reduce risk 76

  14. Automated experimentation delivers results £600k increase in revenue against the control PERSONALISATION ENGINE The Tom Hanks Increased ROI Moment 77

  15. Keys Takeaways Experiment across the customer experience. Segmentation generates significant returns and is easier than you think. Reduce risk and generate more ROI using ML. 78

  16. Thank You!

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