Amaar Mohammadally Customer Director # CHAMPAGNEBREAKFAST
How to create a better experience for “EVERYMAN” Amaar Mohammadally
PERSONALISATION FOR THE WORLD’S LEADING BRANDS 12 99. 99.99% 99% 1M+ 1M 2B+ 2B Earning the trust of the world’s leading brands YEARS OF SYSTEM DATA POINTS PER PURCHASES SECOND INFLUENCED EXPERIENCE UPTIME
Where does Monetate fit in all of this? Experimentation & Analytics Tools UX Analytics Personalisation WHAT ACTION WHY 67
1. Find your insight 2. Create your idea 3. Build and activate your test 4. Leave it a couple of weeks 5. Analyse your results 68
The Tom PERSONALISATION ENGINE Hanks Moment 69
70
Experimentation across the customer experience Optimisation All visitors experience a smooth, frictionless experience DEPTH OF CUSTOMER EXPERIENCE Segmentation Different groups of visitors get distinct, tailored experiences True 1:1 Personalisation Each individual has an unforgettable, personalised experience
Simple ways you can New vs Returning segment your audience Marketing Source Weather & Location Previous purchase & booking behaviour CRM data 72
Targeting new visitors to increase conversion 12% lift in new visitor conversion • Call out USPs and value proposition • Show social proof • Call out Reevoo trust rating • Introduce popular/best- seller products 73
Targeted Experimentation: Weather and Location CONTROL PROPOSED 28% lift in conversion
Segmentation: Previous Browse Behaviour 102% lift in 285% lift in conversion conversion
Automated experimentation delivers results • Speeds up learning PERSONALISATION ENGINE • Increases ROI • Reduce risk 76
Automated experimentation delivers results £600k increase in revenue against the control PERSONALISATION ENGINE The Tom Hanks Increased ROI Moment 77
Keys Takeaways Experiment across the customer experience. Segmentation generates significant returns and is easier than you think. Reduce risk and generate more ROI using ML. 78
Thank You!
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