A I M MuLiMob event 30 November 2005 London AI M MuLiMob event W elcom e! “ Supporting I ndependent Mobile m usic” w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London I ntroduction • This event is about gathering the m usic independent actors and the m obile industry, - to help the indies take part of the m obile pie - to have the m obile industry and audience benefit from the indies diversity. - to develop m usic and cultural diversity • Panel - Michel Lam bot, I m pala President and Play it Again Sam Co-Chairm an ; - David W illiam s, Nokia - Music & Audio I ndustry Director - Edw ard Kershaw , Vodafone Group Services – Music Director - Sim on W heeler, Beggars Group- Head of new Media - Cibelle, artist and new m edia activist - Hélène Abrand, MuLiMob team leader • 1 5 0 persons booked to attend this event, half from the m obile industry and half from the m usic sector. w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London W hat shall w e do this evening? I - See how supporting independent m obile m usic goes for m ore m ultilingual and m ulticultural diversity. I I - Get to know speakers view s about m obile m usic trends , threats and opportunities. I I I - Cibelle w ill follow up the discussion w ith an eclectic DJ set of exotica, cabaret & assorted oddities, a perfect soundtrack for further netw orking betw een independent labels and m obile actors. w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London First, Douglas Rushkoff inspiring ideas • Douglas Rushkoff has w ritten ten best-selling books on m edia, technology and culture, including Cyberia, Media Virus, ScreenAgers, and Coercion, w inner of the Marshall McLuhan Aw ard. Get Back in the box, I nnovation from the inside out is now being released. He’s a regular com m entator for NPR’s All Things Considered, CBS Sunday Morning, Tim e m agazine and the New York Tim es, a w orld-renow ned speaker on society, business, and change, Founder of the Narrative Lab at New York University’s I nteractive Telecom m unications Program , and the host and w riter of PBS Frontline’s The Merchants of Cool and The Persuaders. • Language diversity and m usic diversity: Music, m ulticulturalism , cultural evolution, and the w ay industry can help or hinder these cultural agendas. • “Learn to see people not as individuals looking for pow er or social status but as part of a group looking for cohesion.” w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London MuLiMob, a consortium to discuss and enhance aw areness about m ultilingual and m ulticultural issues Musiw ave Random One PlusConnect Telecom Cram m ed Discs HAC Paris Barcelona London Brussels Paris � Stim ulate discussion and innovative ideas � � � � I dentify the points and new trends that need further research. � I n m usic, w hich as content and sector has alw ays been at the forefront of society and technology evolution. Please find our results, reports and dem o online on w w w .m ulim ob.org w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London Multilingual opportunities • As a person, artist or m arketer, to better reach and im pact your partner, audience or target, you have to speak his/ her language. • “ Minority language com m unities [ and nom ads or m obile targets] represent som e of the m ost potentially valuable m arkets still underserved by the m obile industry.” • “ Consum ers’ intense appetite for personalized content and services is absolutely em blem atic of the im portance cultural and personal identities play in this m arket ” w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London The m usic indies natural tendency for cultural diversity Market com position • The 4 m ajors record com panies ( EMI Recordings -Virgin and Capitol-, Sony BMG, Universal and W arner) control 7 4 .7 % of the w orld m arket and 8 0 .6 % of the European m arket. • All others, ie 9 0 % of the m usic com panies are independent labels. Collectively they represent around 2 0 % of the m arket in both recorded m usic and publishing. • 9 5 % of m usic com panies are sm all and m edium sized enterprises. • The indie release a very w ide diversity of m usic, that fit audience cultural diversity and can be distributed to aggregated niche m arkets thanks to new m edia , internet and m obile services. w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London The m usic indies natural tendency for cultural diversity ( cont’d) The indie aw ards show content diversity and that boarder breakers do exist . From June to Septem ber 2 0 0 5 : Double Platinum (1 m illion shipments) Platinum (500 000 shipments) Naïve - Carla Bruni Quelqu'un m 'a dit – FR XL Recordings - Basem ent Jaxx Singles -UK Roadrunner - Nickelback Silver Side Up – NL W agram Music - Corneille Parce qu'on vient de loin -FR Playground Music -The Rasm us Dead Letters– SW !K7 Records - Kruder. Dorfm eister Sessions TM -DE XL Recordings - W hite Stripes Elephant -UK Roadrunner - Nickelback The Long Road – NL W all of Sound - Ro yksopp Melody A. M. – UK Roadrunner - Sli pknot Sublim inal Verses, I ow a – NL Diam ond (250000 shipments) PI AS - 2 Many DJ's As Heard on Radio Soulw ax Vol.2 - BE w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London Panel experience, trends and solutions - Michel Lam bot, I m pala President and Play it Again Sam Co-Chairm an - David W illiam s, Nokia - Music & Audio I ndustry Director - Edw ard Kershaw , Vodafone – Music Director - Sim on W heeler, Beggars Group- Head of new Media - Cibelle, artist and new m edia activist w w w .m ulim ob.org
DhaliwalBrown – Mobile Music Report 2005 A I M MuLiMob event 30 November 2005 London The Mobile Music Market – 2 0 0 5 Breakthrough Strategic Partnerships 2004-2005 Deployment of Portal Services • Motorola - iTunes • Siem ens -> Music2 You • Nokia HP ( Visual Radio) • AT&T W ireless -> m Mode Music Store • Telefónica - W arner Music I nt. • Microsoft -> MSN Music Club • W arner Music I nt.- Ericsson • SONY – Stream m an • Napster – Ericsson • Nokia -> XpressMusic • Virgin Mobile – Universal • Nokia / EMI -> bFree Music Service • Musiw ave – Vodafone • O2 Germ any -> Mobile Music Store • Apple - Nokia ( Mobile Brow ser) • Orange Music Catalogue w w w .m ulim ob.org
DhaliwalBrown – Mobile Music Report 2005 A I M MuLiMob event 30 November 2005 London Mobile m usic form ats: ringtones and realtones (Mobile Music Report) The m obile m usic m arket continues to grow . As ringtones begin to fade in 2 0 0 6 , realtone m arket grow th continues to drive m arket. Em ergence of new form ats – ringbacks, m usic com m erce and packet radio w ill further support grow th in 2 0 0 6 . w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London Market com parison: m obile m usic vs m obile gam es (Mobile Music Report) Although technologically m ore advanced, m obile gam es is outsold by m usic by a factor of 4 :1 . The universal appeal of m usic com bined w ith its ease of use, product longevity and increasing com m itm ent from non-m obile m edia w ill continue to m ake m usic products a greater revenue generator than gam es. w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London Mobile m usic form ats: Ringtones and realtones ► Ringtones ► Realtones ( clip) ► Realtones ( full) ► Other Mobile Music ( ringback tones, packet radio, ...) The m obile m usic m arket continues to grow . As ringtones begin to fade in 2 0 0 6 , realtone m arket grow th continues to drive m arket. Em ergence of new form ats – ringbacks, m usic com m erce and packet radio w ill further support grow th in 2 0 0 6 . 3 Mobile Music market slides with permission from Dhaliwal Brown – The Future of Mobile Music – http://www.dhaliwalbrown.com/ w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London The Mobile Music Value Chain Platform Providers (also called Acces and Service Providers ) SERVICE DELIVERY (Retail, Online, Print, Handset, Preload, Unlock) provide the link between the content and the applications to the operators; they most often provide DRM solutions for the Content Publishers . HANDSET / DEVICE Portals are where the content is gathered and offered to the NETWORK / OPERATORS customer (HTTP or WAP). Content / Application Aggregators gathers the content (and/or TRANSACTION MANAGEMENT / BILLING (Prepaid, Creditcard, Premium, Toll IVR) sometimes applications) from different sources for reuse or resale. PLATFORM TECHNOLOGY PROVIDER Content / Application Creators produce the mobile content/application like news, logos; ringtones purchased by the PORTAL mobile user and/or develop messaging, audio-video applications, games and LBS software. CONTENT / APPLICATION AGGREGATION Content Rights (Owners/Publishers) own the content and provide value-added services for mobile phone users such as CONTENT / APPLICATION CREATION music labels do for Mobile Music services. (Game Developers, Audio-Video Applications, Messaging) Wireless Standard Organisations such as ETSI, OMA, W3C, CONTENT RIGHTS organise the technology standards for the mobile industry. (Publisher, Media, Rights owners) w w w .m ulim ob.org
A I M MuLiMob event 30 November 2005 London The Future? w w w .m ulim ob.org
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