AERONAUTICS - MOUNTAINS - - PowerPoint PPT Presentation

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

WHY PAU-PYRENEES ? WHY PAU--PYRENEES DESTINATION MARKET ANALYSIS SUPPORT CONTACTS ACCESS THE HIGHEST YIELD MARKET IN SOUTH WEST  US$0.36 cents on average STRONG BUSINESS BECOMES LEISURE  63% business passengers  Developing Business Tourism  Strong leisure products CAPTURE MARKET SHARES  Satisfy wealthy local demand  Limit leakage to airports over 2h away NEW MARKET OPPORTUNITIES Pau region companies’ Business destinations  UK, Netherlands, Belgium, Germany, Italy, Spain  Ski & Mountains, Pilgrimage passengers to Lourdes   Charter to Mediterranean destinations, Morocco, Canary Islands, Portugal AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 3

AFFLUENT MARKET & BUSINESS CITY WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS 1,000,000 inhabitants in catchment area (60 mins) Highest GDP per capita regionally  Higher education & higher income population  € 22,723 average net income Best employment rate & salary levels  Unemployment 1.5 points lower than national average  Affluent population Top Tier Companies headquartered or present in the region  Petrochem, Aeronautics, Food Production  Multi-million travel budgets each  Top 5 companies in Pau employ 10,000 people  High demand for international destinations AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 4

STRONG LEISURE PRODUCT WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS HERITAGE CITY BÉARN COUNTRY CASINO LOURDES NATIONAL STUD JURANCON PYRENEES ATLANTIC OCEAN GASCONY AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 5

A UNIQUE EXPERIENCE IN PAU WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS SKIING WHITE WATER SPORT CENTER HIKING PELOTA GASTRONOMY WINE WAREHOUSES PIC DU MIDI HORSE RACES ECO TOURISM AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

EXCITING ANNUAL EVENTS WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS TOUR DE GOLF FRANCE GRAND PRIX INTERNATIONAL HORSE TRIAL **** PILGRIMAGE FESTIVALS AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 7

CONGRES & EXHIBITION CENTRES WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS 8 500 M² LE PALAIS BEAUMONT LE PARC DES EXPOSITIONS 12,000 M² LE ZÉNITH-PYRÉNÉES 3 202 SEATS A HERITAGE CONGRES CENTER IN THE CITY MEMBER OF HISTORIC CONGRES CENTRES OF EUROPE (HCCE) AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

HOTELS WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS 110      160     550    2 200 560   ROOMS 408 IN HOLIDAY RESORTS WITH 555 AT WAKLING DISTANCE FROM THE CITY CENTRE AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

SIGNIFICANT SUPPORT PACKAGE AVAILABLE WHY PAU-PYRENEES? DESTINATION MARKET ANALYSIS SUPPORT CONTACTS REDUCED AIRPORT& MARKETING & PR HANDLING CHARGES SUPPORT Up to 70% on Year 1 Campaign funds & billposting NEW ROUTE SUPPORT PACK WEB & SOCIAL MEDIA CONTACT LOCAL STRATEGY CORPORATIONS 20,000 visitors per month Facilitate Sales & Relationship Sponsors: AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE ROUTES EUROPE 2014 - PAU-PYRÉNÉES AIRPORT - 10

CONTACTS Jean-Luc Cohen Aurelia Moniot Airport Director Communication & Marketing Executive Email: jl-cohen@pau.aeroport.fr Email: a-moniot@pau.aeroport.fr Tel: +33 5 59 33 33 12 Tel: +33 5 59 33 53 27 Route de l'Aéroport 64230 Uzein France IATA code : PUF Operator : CCI Pau-Béarn ICAO code : LFBP Owner : Syndicat mixte de l'aéroport Pau-Pyrénées Prepared by AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE

AERONAUTICS - MOUNTAINS - HERITAGE - PETROCHEM - AFFLUENCE