Advanced Storage Technology Consortium Launch Event January 31 - PowerPoint PPT Presentation

Advanced Storage Technology Consortium Launch Event January 31 – February 1 2011

ASTC • Expanding and enhancing the power of R&D funding and technology development between storage industry par?cipants, suppliers, universi?es, laboratories, and ins?tutes • Mission : member‐directed, scalable R&D organiza?on to address – pro‐compe??vely – fundamental technology challenges • Supply chain involvement • HDD technology roadmap

ASTC Structure Execu?ve Steering Council CommiKee Technical Universi?es, CommiKees Ins?tutes • Working Groups

Some Facts About Data Storage

HDDs and Growing Storage Demand 1000000000000000000000 ZeAabytes 1000000000000000000000 1000000000000000000 Exabytes 1000000000000000000 20xx: “Super 20xx: HAMR/PM 1000000000000000 Petabytes 1000000000000000 Cloud” & Beyond 2010: Cloud, Web2.0, i‐ 2010: 3TB STX Drive, Terabytes 1000000000000 1000000000000 Stuff Hybrid Drive Beyond HDD/System 2005: 500GB & PMR Gigabytes 1000000000 1000000000 Technology HDD Progress 2000:Consumer Applica?on‐ Camcorder, DVD,etc Megabytes 1990:RAID/NAS/SAN 1990: 2.5’inch‐100MB 1980: Microcomputer Kilobyte 1980:PC Era 10MB

Fact 1: Consider That 40 exabyte( 10 18 ) of Unique new informaLon will be generated worldwide this year

Fact 2: Digital content generated in 2010 is more than has been created in the previous 5,000 years Source: Gartner YouTube TwiKer My Space Facebook

Fact 3 : The Ever Expanding Growth of Information How Much InformaLon? 2009 Report on American Consumers 32GBs passes the human eye every day 18 GB of Games 12 GB of Video 3 GB of Movies Sponsors: Source: How Much Informa2on? 2009 UCSD

Fact 4: The Need for HDDs to Store Information Over 650 million HDD unit We are here shipments forecasted through CY10. 1,200 Increase of about 10% 1,000 This is a great business!! Millions of Units 800 600 400 200 0 CY95 CY96 CY97 CY98 CY99 CY00 CY01 CY02 CY03 CY04 CY05 CY06 CY07 CY08 CY09 CY10 CY11 CY12 CY13 CY14 CY15 Total Demand (HDD + SSD) HDD Forecast at Current SSD Pentration Rates hAp://www.seagate.com/www/en‐us/about/investor_relaLons/

HDD Industry Historical Areal Density Trend Perpendicular 40% CGR Areal Density PerspecLve 10 6 Recording PR ProjecLon 1E+6 5 10 1E+5 TuMR Heads 4 GMR Heads 1E+4 10 AFC Media 100% CGR 3 Areal Density Megabits/in2 10 1E+3 AMR Head 60% CGR 2 10 1E+2 200 Million X 25% CGR Thin Film Head Increase PRML Channels 10 1E+1 1E+0 1 HDD Thin Film Media Products ‐1 Industry 1E‐1 10 Lab Demos ‐2 1E‐2 10 (First Hard Disk Drive) ‐3 10 1E‐3 ProducLon Year 100 110 60 70 80 90 2000 10 13

Technology Maturity: Slowing PMR Capacity Growth Rate 2 Disk Mobile Historical Announces With Volume Ship of > 5M/Qtr 1000 900 purple cross show when 800 industry shipped more 700 than 5M/Qtr 600 500 HDD Capacity (GBytes) 400 System features enable growth 300 Company A 80% CAGR enabled Company B by large head‐media 200 Colored boxes show the press Company C SNR gains announcement dates More than 5M/Qtr 100 Dec-06 Aug-07 Apr-08 Dec-08 Sep-09 May-10 Jan-11 Sep-11 May-12 Feb-13 Oct-13 Month-Year

Historical Perspective: Jumping “S” Curves in HDD 1000 800 35% Capacity Capacity/Disk (GBytes) PMR CAGR 600 400 200 80% Capacity CAGR 100 Nov-06 Aug-07 Apr-08 Dec-08 Aug-09 May-10 Jan-11 Sep-11 SVM Date 100 Capacity/Disk (GB) 10% Capacity CAGR 99% Capacity CAGR 1 Jul-98 Dec-99 Apr-01 Sep-02 Jan-04 May-05 Oct-06 Feb-08 SVM Date

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Future Technology Options Spin-Torque Reader Reader Shingle Writer Reader Laser Write Pole Oscillator Near Field Write Field 1 Bit = 1 Island Progressive Scan Head Motion SMR/TDMR SMR/TDMR Energy Assisted R Ener y Assisted Recor ecording ding Bit Patter Bit P tterned ned • Con?nued scaling requires innova?ons in systems technologies, materials science and process engineering to advance areal density (Illustrations courtesy of Y. Shiroishi, Intermag 2009)

Solid State Technology Memory as a Competitive Storage Technology 100000 BPM 10000 EAMR HDD CY10: AD (Mb/mm2) Shingle Revenue = $34B 1000 R&D = ~$3.5B HDD @ 43% CAGR 3D 100 CTD 10 NAND @ 51% CAGR LSI CY10: Revenue = $304B R&D = ~$60B 1 Jul-98 Apr-01 Jan-04 Oct-06 Jul-09 Apr-12 Dec-14 Sep-17 Jun-20 Date

ASTC Can Help Address HDD Technology Challenges • HDD Industry is facing challenges to grow areal density at historic rates • These challenges are distributed throughout component and system level technologies • Energy assist technology will not in itself enable AD growth without adequate readers, H/M interface, channel, servo capability, etc. • Solid State Technology has emerged as a credible alternative to HDD in certain segments, and the semiconductor industry is committed to large scale R&D • ASTC provides the ideal forum to address these challenges collaboratively as an industry with a holistic but targeted approach

Signal Processing Contribution to HDD Density Growth Single par?cle super paramagne?c limit (es?mated) 55 Tb/in 2 14 Tb/in 2 3 Tb/in 2 LDPC Charap’s limit (broken) Son ECC 10‐bit RS SPC Programmable target PRML

Recent Trends in Signal Processing • SNR improvements coming from the Read Channel (RDC) were driven by advancements in Error Correction Coding (ECC): large codeword size afforded by adaptation of Long Sector Format, and transition to Soft ECC • Shingled recording, Bit Pattern Recording (BPR), Two-Dimensional Magnetic Recording (TDMR), and Heat Assisted Magnetic Recording (HAMR) provide new challenges to signal processing • Hard disk controller SOC should no longer be viewed as a standalone component in the drive; it has become an integral part of system solution.

Challenges Going Forward • HDD is facing severe compe??on from SSD and other storage technologies • HDD industry needs to collaborate to define a technology roadmap • A roadmap gives our industry more nego?a?on power with customers • New technologies require more R&D investment and collabora?on • Peak detectors have long been replaced by PRML with sophis?cated detectors designed to take signal characteris?cs into account • Powerful itera?ve decoders come to replace tradi?onal algebraic ECC’s • Culng‐edge CMOS technology in electronics design is key to future success. • Leveraging some technologies used in solid state drives in support of large block write formats in SMR • Adding some level of non‐vola?le chip memory support for power‐loss handling

Why is the HDD supply base interested in ASTC?

Suppliers meet HDD Factories • HDD producers operates at the outer boundaries of technology & scien?fic knowledge • “There’s plenty of room at the boKom” § • One nanometer is the characteris2c dimension • substrate processes, spuKering, chemistry, metrology • Two million hours is the characteris2c MTBF • automa?on, disk processing systems, cleaning, RV • Three gigahertz is the characteris2c frequency • SOC, control, interface • Suppliers must meet producers needs at the outer boundaries of technology & scien?fic knowledge § Richard P. Feynman, 29 December 1959 26

Suppliers to HDD Producers • Far‐flung supply chain provides materials, components, manufacturing, processing, and test equipment: • substrates • magnetic metrology • specialty metals • optical metrology • sputtering systems • chemicals • automation • suspensions • cleaning systems • pre-amps • processing equipment • channels • processing supplies • SOC’s • certification • servo track writers • dimensional metrology • Supply Chain Goes On ... 27