Adobe Illustrator By Amy and Rachel What is Adobe Illustrator? - PowerPoint PPT Presentation

Adobe Illustrator By Amy and Rachel

What is Adobe Illustrator? ● Vector graphics editor ● Used to create logos, artwork, incorporate type ● Part of the Adobe Creative Suite family

If Creating a Logo Pay attention to the basic principles of design: ● Balance ● Emphasis ● Movement ● Pattern ● Repetition ● Proportion ● Rhythm ● Variety ● Unity (and always do your research!)

How to Design a Good Logo ● Make it timeless (don't follow the current trends) ● Planning - sketches and drafts ● Use vector graphic not rasterized images ● Do not be overly complex ● Add color last ● Fonts

Sources http://tv.adobe.com/watch/learn-illustrator-cs6/what-is- illustrator/ http://www.getty. edu/education/teachers/building_lessons/principles_design. pdf http://www.smashbrand.com/articles/10-tips-for-designing- a-great-logo/ http://www.smashingmagazine.com/2009/08/26/vital-tips- for-effective-logo-design/ http://www.smashingmagazine.com/2009/06/25/10- common-mistakes-in-logo-design/