AC Rice Curl Complex PF
20650PF AC Rice Curl Complex PF Curl Retention + Hydration + Nourishing Product Code: 20650PF INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice) Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase INCI Status: Conforms Suggested Use Levels: 1.0 – 10.0% Suggested Applications: Enhance the Appearance of Curly Hair, Conditioning, Curl Retention Solubility: Water Soluble
20650PF AC Rice Curl Complex PF Hair Anatomy • The hair shaft consists of 3 layers. • Cuticle – protects the inner structure of the hair and it is coated with sebum, which provides shine. • Cortex – keratin filaments wrapped in helical structures intertwined into bundles. • Medulla – center of the hair shaft, contains loosely connected cells and airspace, not always continuous.
20650PF AC Rice Curl Complex PF Hair Anatomy • The cortex is held together by 3 types of bonds. • Hydrogen bonds • Weak physical bonds broken by water or heat. • Bonds reform when hair dries. • Salt bonds • Weak physical bonds broken by alkaline or acidic solutions that alter pH of hair. • Bonds reform when pH is normalized.
20650PF AC Rice Curl Complex PF Hair Anatomy • Disulfide bonds • Stronger than hydrogen and salt bonds • Cysteine is the key amino acid in keratin • Each cysteine amino acid contains sulfhydryl groups that link with adjacent sulfhydryl groups to form disulfide bonds and create cysteine. • Chemical treatments are required to permanently straighten or curl hair. • Oxidation of sulfhydryl groups in cysteine damages hair and weakens individual fibers. • Protecting disulfide bonds is important for strengthening hair.
20650PF AC Rice Curl Complex PF Cosmetic Application • Curly hair contains a significantly higher degree of disulfide bridges than wavy or straight hair. • AC Rice Curl Complex PF is a unique complex that enhances curl retention, conditions, hydrates, and protects curly hair. • AC Rice Curl Complex PF is beneficial for both naturally curly hair and hair curled with an iron or permed. • AC Rice Curl Complex PF contains: • Rice amino acids • Steroyl CoA-desaturase (SCD-1) • Tomato Bioferment • Keratin Amino Acids
20650PF AC Rice Curl Complex PF Cosmetic Application • Rice Amino Acids • Hydrates hair • Helps stabilize hydrogen and salt bonds • Strengthens hair • Enhances curl retention (natural or styled) • Steroly CoA-desaturase (SCD-1) • This enzyme converts saturated fatty acids, on hair, to unsaturated fatty acids. • This conversion changes the melting point of fatty acids, allowing for additional fluidity • Improves flexibility • Improves texture • Improves curl retention
20650PF AC Rice Curl Complex PF Cosmetic Application • Tomato Bioferment • Contains a unique bi-enzyme complex that converts serine in the tomato to cysteine in situ. • This can help repair oxidized sulfhydryl groups. • Restoring the disulfide bonds in damaged curly hair strengthens and improves the structure to ultimately improve curl. • Tomatoes contain lycopene, a potent antioxidant that protects against oxidative stress. • Keratin Amino Acids • Lightweight humectant. • Keeps hair polished and smooth. • Provides conditioning benefits.
20650PF AC Rice Curl Complex PF Curl Retention Assay Protocol 120 17 16 • 100 Clean, virgin brown tresses were treated with 5.0% AC Percent (%) Curl Retention Rice Curl Complex PF in an aqueous solution. 15 80 • Control hair swatches were treated with water. 14 • All swatches were dried after treatment. 60 13 • Swatches were then combed 10 times and then curled 40 with a curling iron. 12 • The length of each hair swatch was then measured over a 20 11 period of 18 hours. 0 10 • Results indicate AC Rice Curl Complex PF offers 30 Minutes 3 Hours 18 Hours improvement in curl retention compared to the control. Time 5% AC Rice Curl Complex PF Control Percent Improvement Figure 1. Comparative retention of curls over time.
20650PF AC Rice Curl Complex PF Curl Retention + Hydration + Nourishing Product Code: 20650PF INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice) Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase INCI Status: Conforms Suggested Use Levels: 1.0 – 10.0% Suggested Applications: Enhance the Appearance of Curly Hair, Conditioning, Curl Retention Solubility: Water Soluble
Active Concepts, LLC AC Rice Curl Complex PF Lincolnton, NC. USA www. activeconceptsllc.com Office: +1 704 276 7100 info@activeconceptsllc.com
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