A Predictable, Repeatable Print -On- Demand Business Model PODGold - PowerPoint PPT Presentation

A Predictable, Repeatable ‘Print -On- Demand’ Business Model

PODGold Business Model Overview PODGold is an ecommerce business model for producing niche-based -on on- stores that leverage social media for traffic & sales. 2

PODGold In Action PODGold is a repeatable step-by by-step process for producing successful stores.

The Process The four phases of building a successful PODGold business: Brainstorm C reate C onfigure Market 1) Niche Selection 2) Product Design 3) Store Setup 4) Social Media Shopify store configuration is Traffic & sales are generated using free Designs must resonate with your Choosing your niche, topic, or store straightforward and formulaic, (passive) social media, paid social market and look good though they focus is this single biggest factor in duplicating a setup that has already media (advertising), or a combination determining the likelihood of success been highly optimized. of both free & paid. artistic masterpieces.

Niche Selection Brainstorm Selecting your niche is the most important part of the process. • Clearly definable • Strong identification • Reachable through social media

Niche Selection Brainstorm: Tools • Shopify Exchange (exchangemarketplace.com) • • Social Media Pinterest, Instagram • Reddit, Ebay, Amazon (categories, books & magazines) • Keyword Research & Google • Art & POD sites

Product Design Create none - by a 10 year old: • Simple is good. • Text is good. • - 7

Product Design Create: Tools • • Graphics Layout & Design Apps  Paint.net  Pixlr.com  PowerPoint  Etc • Fiverr

Store Setup Configure -of-the- • A good theme. • Payment processor. • A few free apps. • Y our products.

Social Media Market The primary drivers for online sales are: • Social media • Search • Shopping portals (Amazon, etc.) • Referrals (friends & family, social circle)

Social Media Marketing Tools • Social media, passive (free), and optionally paid:  Pinterest  Instagram  Facebook  Twitter • Social media tools:  Social media scheduler (Buffer or similar)  PlaceIt  Canva or similar

Moving Forward: Brainstorming Y our goal: break out of the box of limited thinking and pre-conceived notions. . Best method: browse, search, and browse some more. . .  Shopify Ex  Pinterest (search pinterest.com) Exchange (exchangemarketplace.com)  Touch Of Modern (touchofmodern.com/art)  Instagram (search instagram.com)  Reddit (reddit.com)  Amazon (search: categories, magazines, books)  AllPosters (allposters.com)  Wikipedia (search: list of hobbies, crafts, etc.)  Zazzle (za  Public Domain (search categories, libraries) zazzle.com)  Creative Commons (creativecommons.org) 