What do your sales reps need from you in order to make a positive difference to customer relations on the frontline? • Influence the culture and mindset of the reps to gain buy in to the brand • Provide the right tools and training • Support the individual needs of a rep • Integrate qualitative feedback from the rep with other channels Moderator: Magnus Franzen, Head of Business Intelligence, eyeforpharma Jennifer Grech, Global Head of Customer Relationship Excellence, Lundbeck Philip Haldar, Vice President, European Marketing Director, Alimera Sciences Melanie Brown, Vice President – Client Solutions, Agnitio
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