A ONCE IN A LIFETIME OPPORTUNITY TO BE PART OF BRITISH AUTOMOTIVE HISTORY.
“ They saw them before we could, then the cry went up, as the pack approached in rising crescendo of sound, out in front, trailing a great cloud of swirling dust was Sydney in number 4, leading Alberto Ascari in a 4.0 litre Ferrari and Stirling Moss in his ‘C’ type Jaguar . . . ”
1st place Monte Carlo 1952.
3rd place Le Mans 1950.
52 1st places, 43 2nd places and 47 3rd places in major races between 1949 - 1960.
The only time the name on the car has matched the name on the podium at Le Mans & Monte Carlo.
Driven by Carroll Shelby, with cutting edge power to weight ratio inspiring the legendary Cobra.
Owned by many other racing legends, including Zora Arkus-Duntov, 'Mr Corvette' and Steve McQueen, who also raced, with his son.
Founded by Sydney Allard (1910 - 1966) in Clapham garages in 1948; a renowned racing driver with corners named after him at Prescott and Thruxton.
The last Allard, a Palm Beach MkII GT, was built in 1958.
In 2018, Sydney's son Alan and grandson Lloyd, both having enjoyed their own motor racing success, are planning to resurrect Allard Motor Cars.
The re-born company will continue manufacture with the launch of an Allard J3, an evolution of the iconic race winning J2X, with consecutive chassis numbers.
The J3 will be hand built in the company's Gloucester workshops, with the Allard DNA of a lightweight, tubular chassis, aluminium body, American GM 6.2 litre V8 power plant, modern running gear and componentry - recognisably a J series Allard.
This chassis and technology will provide the platform for a range of cars, including a new JR (the fjrst of which is under construction for a client) and a Palm Beach MkIII.
The J3 will be the car Sydney would have built with today's technology - true to his founding principles.
The J3 will de a true driver's machine with a real 50s 'seat of the pants', 'wind in the hair' experience. In its 'basic' form it will have 450+bhp, with a sub 4.5 second 0-60.
The J3 will handle, ride, stop and start as a modern car. It will have variable electronic power steering and other creature comforts. It will not have anything that suppresses driver involvement.
The J3 will have a distinctive, classic shape, evocative of a golden era in motor sport. A true gentleman's road/race car.
Allard J2Xs are rare and now command £200k - £300k
The all-new Allard J3 will be competitively priced from £150k on launch, for build production in limited numbers.
3 new Allard J3s will be built initially, to exacting specifjcations and the development JR completed.
The old split front axle will be replaced, as will the drum brakes and steering box. In their place at the front will be rack and pinion steering, suspension wishbones with an anti-roll bar and a coil over damper arrangement with disc brakes. At the rear, Allard de-Dion axle with (Ad visual here) disc brakes, twin radius rod, Panhard rod, coil springs and telescopic dampers. The launch of the new Allard J3 will be fully supported by a major branding, PR and advertising campaign. INTRODUCING THE BRAND NEW ALLARD J3 www.allardsportscars.co.uk
Positioning A family owned and run, specialist motor manufacturer with real racing pedigree, hand building aluminium bodied, V8 powered authentic, British sports cars, in limited numbers to exacting specifjcations.
Proposition Providing aspirational and attainable lifestyle, heritage, class, individuality, exhilaration and engineering excellence.
Company Values Product Values Integrity Style Authenticity Character Excellence Performance Heritage Individuality Exclusivity Value Safety Reliability
There is already considerable interest and speculation with many magazines already very keen to feature Allard. Strong relationships have already been established with the Allard Owners Club and the Allard Register in the US. The Allard J3 and JR will debut at the Goodwood Revival meeting in 2018.
Both classic car and historic motor racing enthusiasts will be targeted in the UK and US, where the brand is revered. Considerable success has been enjoyed in the US by a company producing GRP bodied J2X replicas.
Whilst some buyers may wish to race their cars in a highly tuned form, it is anticipated that for most it will be a second or third, summer car to be used at weekends and holidays.
YOUR CHANCE TO INVEST IN THE REBIRTH OF AN ICONIC AUTOMOTIVE BRAND.
The anticipated cost to re launch Allard, complete the JR, build three J3s and bring to market is £500k.
Allard Sports Cars Limited is seeking external investment to help fund this exciting project and bring back the legendary Allard brand.
The classic car market has grown signifjcantly world-wide in the past three years. This has stimulated considerable interest in 'continuation' cars, such as the Aston Martin DB4GT, Jaguar XKSS, Lister 'Knobbly', Range Rover and Land Rover Series I.
Many are seen as 'replicas'. As such many are not eligible for major events. The Allard J3 will be an evolutionary new car, built by the Allard family with continuing build numbers. Original Allard designer, Dudley Hume and chief engineer, David Hooper, are both fully on board.
Notably, the new Lister 'Knobbly' has recently been invited by Lord March to compete at Goodwood. This is the fjrst time 'continuation' cars have been permitted. It establishes an important precedent and the opportunity for competitive motor racing once again for Allard and perhaps, in the future, even a possible racing team.
The Allard family continue to own all the rights to the Allard brand and all Allard cars. All original drawings, bucks, tooling, archives etc are housed at the company's workshops, where the cars will be built in-house, with specialist services brought in as necessary. A considerable parts business is already well established.
Subject to demand Allard is eminently scalable. Up to six J3s a year can be built at the current workshops. A dozen J3s a year is an achievable projection. More than 80% of J2Xs were exported to the US. Other potential production models are the JR and Palm Beach MkIII.
It is hoped that, as motor enthusiasts, potential investors would take a keen interest in the development of the Allard brand and perhaps have a longer term involvement. Shorter term, investors will be offered a good return on a phased investment, secured on vehicles and component parts. Expressions of interest are invited. Meetings at the Allard workshops in Gloucester can then be arranged to discuss the opportunity in greater detail. Thank you.
“ They saw them before we could, then the cry went up, “Allard Allard” as the pack approached in rising crescendo of sound, out in front, trailing a great cloud of swirling dust was Sydney in number 4, leading Alberto Ascari in a 4.0 litre Ferrari and Stirling Moss in his ‘C’ type Jaguar . . . ”
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