Th The ma e major jor ev even ent as stimulu mulus s for or inv nvestme estment, nt, bus usiness iness oppor portunity tunity an and touri urism sm Conrad Bird Director, GREAT Campaign
A ONCE IN A LIFETIME OPPORTUNITY
OUR VISION
ONE BRAND FOR TOURISM
ONE BRAND FOR TRADE
ONE BRAND FOR EDUCATION
STAGE 1: LAUNCH (2012-13)
STAGE 2: PARTNER & ENGAGE
A GREAT DELIVERY NETWORK
DELIVERING c90 EVENTS A MONTH
FILM IS GREAT, LOS ANGELES
ICONIC MOMENTS
ROYAL SUPPORT
LEVERAGING SOFT POWER
EXTENDING THE BRAND
EXTENDING THE BRAND
EXTENDING THE BRAND
RESULTS TO DATE
www.greatbritaincampaign.com
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