Creativity Comes Naturally Page 1 of 34 Page 3 of 34 A Little Talent Helps Two phases: Creation Delivery Vincent Van Gogh, age 9 Page 2 of 34 Page 4 of 34
How innovative? Long term vs. short term Research vs. advanced Understand the Actors, development and their Motivations. Leap vs. step Directly determine how broad the net Page 5 of 34 Page 7 of 34 Beyond the edge Have a Vision Design for today => instantly obsolete unrealistic Start with todays read sci-fi exotic: tomorrow's watch movies standard philosophy Xerox Alto Moore's Law dream Invention then customer product problem Selling futures crushes the present and the future direction The Osborne Effect Page 6 of 34 Page 8 of 34
Taking Risks Or Inspired? Demand failure Insufficient failure => insufficient innovation Success through diversity IBM: 1-5% of projects enter products Sun: 10-20% Page 9 of 34 Page 11 of 34 Reckless? Even failures are useful Don't get upset, Learn! Page 10 of 34 Page 12 of 34
Serendipity Discovery by accident The color purple Isolation Penicillin Away from the old ways Inspiration happens when it happens Away from the narrow Manufacturing Luck vision Being in the right place at the right time Have a gut feeling (vision) that there's Away from the infighting something there What they call in the stock market "a diverse portfolio" Page 13 of 34 Page 15 of 34 Start Small Big groups are Perspective expensive bureaucratic Overall view Inflexible Investigate the opposition Small groups are Investigate tangents inexpensive eg Java & CE creative flexible limited in power Page 14 of 34 Page 16 of 34
Craziness Creative people are crazy When you've finally got Feed the craziness something... Let the train jump the What do you do with it? tracks But there are limits... Page 17 of 34 Page 19 of 34 Design & Implementation Inseparable No such thing as an Don't confuse: "architect" The Devil is in the Details Hacking together a demo Iterate up and down the Engineering a product levels of abstraction Throw everything out at least three times Page 18 of 34 Page 20 of 34
Politics - Internal Organizations develop Obsolete yourself antibodies If you can invent it, Bend new things to look someone else can like the old e.g.. 68K => SPARC Territoriality Close-mindedness Page 21 of 34 Page 23 of 34 Technology Transfer Don't fight the Genetic Create new Code and let the old Organizations do what die out they do Infect the old Small steps work and transform Large ones don't into the new eg. Xerox - a copier company Page 22 of 34 Page 24 of 34
Politics - External The usual competitive pressures Launch Extreme forms in software Consortiums - NeWS Motivate! Free software - Emacs Explain why it's interesting Economies of scale - Microsoft in 10 seconds Engineering: large; Unit Cost: tiny at a deep level Page 25 of 34 Page 27 of 34 Continuity of passion Wanting Too Much The People must follow Big piece of a small pie through vs Small piece of a big pie Researchers can't just do Or no pie at all research NeWS Papers Beta ideas only It is easy to be seduced by re-develop to incorporate tales of riches OK for very long term/abstract Page 26 of 34 Page 28 of 34
Standard Failure Modes After success... Cool, but who cares? Cope with growth Not a big enough leap Morale Too big a leap Overwork Boring Creating a community Killed It's not a small communal company affair anymore competition Page 29 of 34 Page 31 of 34 As Time Passes Project size & Summary cost increase Innovation is (relatively) Uncertainty easy decreases Transfer to a product is Risk transforms: hard tech to business Page 30 of 34 Page 32 of 34
Few solid rules Many failures Success is rare Every success unique But success is sweet! Page 33 of 34 Page 34 of 34
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