A GENDA I TEM E XECUTIVE S UMMARY Agenda Item number: 6a Seeking Feedback and Direction Related to a Funding Title: Request from the St Charles Business Alliance in the Amount of $698,600 for Fiscal Year 2020-2021. Presenter: Chris Minick, Finance Director Meeting: Government Operations Committee Date: February 18, 2020 Not Budgeted: ☐ Proposed Cost: $698,600 Budgeted Amount: $TBD Executive Summary ( if not budgeted please explain ) : Attached is a funding request from the St Charles Business Alliance (SCBA) for fiscal year 2020-2021. The request is in the amount of $698,600 and is comprised of funding from two sources: $262,000 of anticipated proceeds of SSA 1B and the remaining $436,600 would be taken from the hotel/motel tax revenue stream. The funding requested represents a $1,000 reduction from the current funding level of $699,600 as approved for FY 2019-2020. The 2020- 2021 year represents the second year of the SCBA’s existence. The combination of the fo rmer Downtown St Charles Partnership and the Greater St Charles Convention and Visitor’s Bureau was completed in the summer of 2019. Representatives of the SCBA will be present at the Committee meeting to highlight the accomplishments of the SCBA over the past year as well as outline the anticipated activities for the upcoming fiscal year. Staff will be seeking feedback and direction from the Committee as to the amount of funding to include in the proposed 2020-2021 fiscal year budget draft. Attachments ( please list ) : Funding Request Memo SCBA 2020-2021 Fiscal Year Budget SCBA Power Point Presentation Recommendation/Suggested Action ( briefly explain ) : Seeking Feedback and Direction Related to a Funding Request from the St Charles Business Alliance in the Amount of $698,600 for Fiscal Year 2020-2021.
Date: 2/13/2020 To: Chris Minick, Dir of Finance City of St Charles, and City Administration From: Jenna Sawicki, The St Charles Business Alliance Executive Director Subject: St Charles Business Alliance Funding for FY 20-21 This communication is to request funding in the amount equal to 100% of total SSA-1b funds ($262,000) and $436,600 of the Hotel Motel Funds. The Alliance requests funding at this amount to fund the planned operations which drive our purpose which includes: Continuing work as t he City’s Destination Marketing organization (DMO) Event growth, expansion and execution Hotel and tourism promotion St Charles Business community coordination and facilitation The A lliance’s total budget for fiscal year 2020-2021 is $1,006,600 based on proposed request of all of the SSA funds, projected at $262,000 and our portion of the Hotel Motel tax of $436,600. Respectfully, Jenna Sawicki Executive Director St Charles Business Alliance
8:46 AM St. Charles Business Alliance 12/09/19 Profit & Loss Budget Performance Accrual Basis May through November 2019 2020-2021 Ordinary Income/Expense Income 4000.00 · Operations Income 436,600 4001 · Hotel 262,000 4002 · SSA-1B Revenues 4005 · Investor Contributions 4005.40 · Investor Contributions-Other Total 4005 · Investor Contributions 700 4500 · Interest Revenues Total 4000.00 · Operations Income 699,300 4100.00 · Committee Income - 4120 · City Advertising Reimbursement - 4170 · Visitor's Guide Total 4100.00 · Committee Income - Total Income 699,300 Gross Profit 699,300 Expense 5000 · Operations Expense 15,000 5005 · Accounting Services 5030 · Equipment Leasing & Rental 2,500 5040 · Insurance & Bonding 25,000 5040.10 · General Liability 5040.20 · Workers Compensation Insurance 1,000 390 5040.30 · Auto Insurance 5040.40 · D&O 400 Total 5040 · Insurance & Bonding 26,790 100 5041 · Interest Expense 5042 · IT Support / Web Hosting 19,000 2,500 5043 · Legal 4,500 5050 · Office Supplies 2,000 5053 · Outside Services 2,000 5055 · Program Participation Fees 5060 · Personnel $430,000 5060.10 · Salaries and Payroll Expense 50,000 5060.20 · Employee Benefits - 5060.25 · Payroll Processing Fees 28,000 5060.30 · Payroll Tax Expense $3,500 5060.35 · Temp Worker Expense (128,000) 5060.99 · Payroll Allocation - Events Total 5060 · Personnel 383,500 Page 1 of 3
8:46 AM St. Charles Business Alliance 12/09/19 Profit & Loss Budget Performance Accrual Basis May through November 2019 2020-2021 5075 · Professional Developmt/Travel 5085 · Software/Technology Fees 16,000 5110 · Annual Meeting Expense 400 5115 · Annual Report 100 5120 · Bank Service Charges 1,000 7,000 5124 · Depreciation Expense 5125.00 · Dues, Memberships 500 5165 · Postage 500 5180 · Repairs & Maintenance 1,000 Total 5000 · Operations Expense 484,390 6000 · Committee Expenses 6010 · Business Development/Education 15,000 6010.10 · Booth Fees 15,000 6010.20 · Marketing Materials 8,000 6010.30 · Signage/Awning Program 6010.35 · Professional Development 8,000 1,500 6010.40 · Workshops & Training (Bus. Exc) Total 6010 · Business Development/Education 47,500 6020 · Marketing & Promotion 18,000 6020.10 · Advertising 28,000 6020.30 · Branding 6020.50 · Kiosks - 6020.60 · Photography 1,500 - 6020.70 · STC Live 20,000 6020.90 · Visitors Guide/ Resturant guide Total 6020 · Marketing & Promotion 67,500 6030 · Organization 2,000 6030.10 · Stakeholders Engagement 6030.20 · Volunteer Appreciation 3,500 Total 6030 · Organization 5,500 Total 6000 · Committee Expenses 120,500 Total Expense 604,890 Net Ordinary Income 94,410 Other Income/Expense Other Income 7000 · Event Income 41,000 7010 · Booth Fees 10,000 7020 · Parade Entry Fees 95,000 7030 · Event Sponsorship 8,000 7040 · Jury Fees Page 2 of 3
8:46 AM St. Charles Business Alliance 12/09/19 Profit & Loss Budget Performance Accrual Basis May through November 2019 2020-2021 65,000 7051 · Ravenswood Sponsorship 24,000 7060 · Carnival 45,000 7070 · Food Vendor 20,000 7080 · Merchant Total 7000 · Event Income 308,000 Total Other Income 308,000 Other Expense 7500 · Event Expenses 7505 · Advertising 38,000 7510 · Artist's Awards 14,500 7515 · Artist's Lunches 3,000 7520 · Banners 10,000 7525 · City Services 40,000 7529 · Festival Fees - 7530 · Float Awards - 7535 · Judges 800 7540 · Logistics 5,500 9,000 7545 · Marketing 7550 · Miscellaneous 4,000 7555 · Music/Entertainment 20,000 7560 · Outside Services 41,000 7565 · Paid Elements 20,000 7570 · Purchase Award Program - 7573 · Payroll Allocation 128,000 7574 · Ravenswood Management Fees 28,000 7575 · Repairs & Maintenance 15,000 7580 · Security 8,000 7585 · Tents 18,500 7595 · Volunteer Expenses 1,500 7600 · Video/Photography 4,000 Total 7500 · Event Expenses 408,800 Total Other Expense 408,800 Net Other Income (100,800) Net Income (6,390) Page 3 of 3
Th The S e St. t. Charles Charles Business Business Alliance Alliance 1
We are your Destination Marketing Organization DMO’s play a key role in the long -term development of a destination, by formulating an effective marketing and tourism strategy. 2
Mission: To Drive Economic growth to make the St Charles Community a destination where people, businesses and tourism thrive 3
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• • Fine Art Show Board of Directors • • Parade Committee Marketing and Promotions • Business Development and Sales *New* (Holiday Homecoming & St. Pat’s) • • Organization Committee Scarecrow Fest Committee *New* St Charles Concierge Package 6
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• Reached 2,331,695 people through online ads • In addition we also reached 176,749 people on Facebook (58% increase), and 6,805 on Instagram (54% increase) • 30,000+ Attendees • 127 Artists “Out of this world busy, phenomenal weekend. Thank you to the Partnership for your • 60+ Volunteers support for this amazing event. We are already planning next year!" The Art Fair weekend was a complete success for us. This event brought us many new customers • 125+ Took part in the Patron with increased sales. Many of the people who stopped by for a glass of wine never knew the store was even there. We increased our sales during the two day event by 175% Program (We have over 350 from last year, signed 10 new members and spoke with many new potential customers. This event was a complete success for us. Thank you very much to the team. If it was registered Patrons) not for your assistance in guiding me through all of the event details, I’m not sure we would have participated in this event. You really made the difference !!!” – The Wine Exchange “IT.WAS. CRAZY! Very happy with the sales this weekend! Our shop was packed most of the weekend! More events like this in downtown would be awesome!” – Rocket Fizz “The best day we have had since we've been open, great event to have downtown!” – Kava Diem 8
Goals for 2020 Fine Art Show • Bring in new sponsors • Grow Patron Program by 10% • Work with CTM and hotels for a Special Fine Art Show discount • Increase Chalk artist for Paint the Pavement • Expand marketing efforts with NBC • Increase promotion efforts highlighting local businesses events/ promotions they have going on the same weekend 9
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