a campaign by PROJECTMANAGEMENT LTD & Co. an initiative of ExtraEnergy e.V. 1 |17
An Infotainment-Event in the form of a traveling exhibition with activity days Structured in 5 different catagories Leisure & Holiday Sport & Wellness City & Traffic Electric vehicles & Energy Vision & Special 2 |17
The Idea The bicycle and its variations in the spotlight � � A traveling exhibition through 20 of the largest ECE shopping centers in Germany from March 2003 until October 2004 6 days at each stop with activity days � � Presentation of related products and projects � From history over sport and family to tourism and innovative technology Lifestyles and more modern environment-friendly modes of transportation � � Activity days make the BikeWorld Tour and its content more attractive � Special display modules serve as structual guidelines for each exhibition Multidimensional views paired with a mass of information and entertainment � � The BikeWorld Tour – drafted to be carried out in ECE shoppingcenters 3 |17
Leisure & Holiday Bikes for travel, bike tourism areas, luggage and accessories, Airlines visualized as offering exciting adventures in tourism. On vacation, on the way to work or in your free time – the bicycle is asscending in popularity. Vacation mood while shopping. The scenarios pictured here offer encouragement and animation for active traveling experiences. 4 |17
Sport & Wellness Body/Health and typical sporting outfits create a topical unity in the catagory. Animation, managed events and performances with an invitation to join in, opens a possibility for communication. Exciting competitions and innovations show that even from the health aspect, the sport can be fun. 5 |17
City & Traffic Folding bikes, bike taxis, the Deutsche Bahn’s „CALL A BIKE“ program in Berlin and Munich, the Postbike, trafficsaftey with the police, bicycle insurance, and such reflect the importance of bike use in the city In the catagory „City &Traffic“ the visitors see the possibilities of modern urban transportation concepts. 6 |17
Electric vehicles & Energy Pedelecs, E-Scooter, solar bikes, solar- and electricity providers as a network also the qestion of electricity supply (alternative electricity sources, offers from banks for windmill generators, the discussion about regenerateable energy etc.) create a unity of new mobility Environmentaly friendly and future concepts for a new dynamic mobility will be presented. 7 |17
Vision & Special Visionary and historical models, for example a bike from the 19 th century next to a hydrogen bike of the 21 st century. Production models as well as curious recumbant and cabin bikes as a special eyecatchers from all over the world will create the mood for this area of the exhibition. From the beginning of the bicycle to the visions and ideas for the mobile world, from tomorrow to prehensile for the visitors of the ECE-Centers. 8 |17
The System The displays, based from an aluminum pipe construction, are easy to move and quickly installed. They make up the heart of the exhibition. The complete equipment is moved on the spot and is also directly transportable. The individual backgrounds are made from printed fabric in high quality Digital-Print. The cords for lighting is built-in to the aluminum pipe construction. The equipment is waterproof, theft deturing, lockable and features a very high load capacity. Base measurements: L 2.4m D 0.95m H 2.10m The sidewings will be folded out 9 |17
Infodesk at the exhibition The infodesk will be manned for the duration of the exhibition. Questions will be answered, advice for bikes and other material concerning the exhibition will be available here. 10 |17
Example activity: BMX-Show At this sporty event the public will will be treated to a breathtaking BMX show accompanied by the most modern DJ music. Example activity: Test track An event that gives the visitors the opportunity to test ride the pedelecs, E-bikes, scooters and bikes. 11 |17
Example activity: Entertainment on wheels A danish unicycle circus entertains the visitors with an exciting musical and humor filled artistic show. Example activity: Services The visitors can bring their bikes to the Service- Event and receive free repairs or coordinate repairs through regional partners. 12 |17
ExtraEnergy ExtraEnergy was founded by Hannes Neupert as president and six other founders in Stuttgart in 1992. The association sees itself as the international information center for electric assisted and light electric vehicles and is the link between the people, dealers, manufacturers, city councils, business people, and euntrepreneurs. Business activities: � Presentations at international public and private trade shows, also exhibitions, product tests and journalism � Promotions in events with the ExtraEnergy TEST IT Track, a portable test track with incline and terrain simulation. � The ExtraEnergy website as the most uptodate informationcenter for related information on the internet 13 |17
References ExtraEnergy has presented a test track for pedelecs and e-bikes since 1997. Contracting bodies have included cities, electric power stations, shoppingcenters and manufacterers. Association: � An organization with over 50 active members and friends � Correspondents in Italy, France, Sapin, USA, Taiwan and China � Focusing on communicating a healthier traveling community, pedelecs, e-bikes, and e-scooter Exhibitions: � Chicago, London, Milan, Berlin, Hamburg, Cologne, Frankfurt and many more Over 60 exhibitions with its own equipment and crew � 14 |17
Projectmanagement LTD & Co. The ECE Projectmanagement LTD & Co. was founded in 1965. In the area of intercity shoppingcenters ECE is the leader in the european market. Business activities: � Development, execution, leasing and longterm management as well as investments. Shoppingcenter: 70 in management � � 13 in planning and construction � 6100 leasing parnters � 1.8 million square meters of sales floor � Supervision and opperation of all advertisements for all centers for aprox. 50 million euros ECE Shoppingcenters � Architectually stylish and equiped with the most modern technology Daily average of 30,000 visitors per center � Monthly advertisements for 70 centers, a total of 6 million advertisements delivered � Through advertisements and editorials, always present in regional and national newspapers � 15 |17
BikeWorld Tour Marketing � Development of special PR-Material for BikeWorld Tour for transmission in newspapers, radio, and television � Advertisements and editorials in daily newspapers, shoppingcenter newspapers, in general and for specific events � Online media: Project website, newsletter and continual updates Press conferences with a tour of each exhibition and tour stop � � Cinema advertisements and promotionals in catchment areas of the center � Posters, flags, banners, and stickers on entrance doors � Targeted special interest promotionals (bike-magazines, bike and traffic clubs etc.) 16 |17
Advantages of participation Public position in an exclusive environment for a low price � The Exhibition of the BikeWorld Tour reaches an average of 180,000 people in the ECE � Shoppingcenters (potential 3.6 million people) � Nationwide apearance through the exhibition which stops at least in 20 shoppingcenters in Germany � Through cooperative marketing and public relations, the ECE and ExtraEnergy will have created much public attention for the BikeWorld Tour and for its participants � Planned communication efforts: among other things mailings, banners, posters, press invitations � Positive image effect through different catagories, creating interest for each lifestyle and a modern environmentaly friendly transportation The multidimentional presentations opportunities create a lasting impression � � Products and projects will be especially notices through specific activities � Regional references through involvement of local dealers in the special activites � Infodesk provides information on each aspect of the exhibition for interested visitors 17 |17
Contact ExtraEnergy ExtraEnergy e.V. e.V. Hannes Neupert Koskauer Str. 98, 07922 Tanna, Germany Tel.: +49-(0)36646-270 94 Fax.: +49(0)36646-270 95 www.extraenergy.org ExtraEnergy BikeWorld ExtraEnergy BikeWorld Tour Of our Office Berlin ce Berlin Andree Böckmann / Hannes Wegener Kurfürstenstr. 14, 10785 Berlin, Germany Tel.: +49-(0)30-25 46 41-23 Fax.: +49-(0)30-25 46 41-24 E-Mail: bikeworldtour@extraenergy.org 18 |17
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