8th Professional Seminar on Church Communication Offices Pontifical - PowerPoint PPT Presentation

What they search, what they find: improving your Google ranking 8th Professional Seminar on Church Communication Offices Pontifical University of the Holy Cross - Rome Michele Crudele - www.crudele.it - 2012-04-16

Google is fast While typing I get suggestions, based on the popularity of searches

Who am I?

I'm not anonymous

No hope for the second page Other studies find a slightly better score for the 11th place, the first of the second page

2011 from Google to www.disf.org

non voglio abortire

AdWords Keyword Tools

Google snippets

Keywords and insights

Amazing Amazon

A URL counts http://www.agenziaentrate. gov.it/wps/wcm/connect/c5 687d804a3edd49a11ce3a44 df8b97f/annuario+online.pd f?MOD=AJPERES&CAC HEID=c5687d804a3edd49a 11ce3a44df8b97f

Everything you always wanted to know but were afraid to ask

No fuss

Ready.mobi

7 pillars: there are some more 1. Choose a unique name on the Internet 2. Start with the content 3. Discover your keywords 4. Mention your keywords in titles 5. Put a short title in each URL 6. Write a Description tag 7. Build a mobile site

Free learning on crudele.it

The rapid development Do not be afraid of new technologies! These rank “among the marvelous things ” – inter mirifica – which God has placed at our disposal to discover, to use and to make known the truth, also the truth about our dignity and about our destiny as his children, heirs of his eternal Kingdom . John Paul II, 2005