BABY FRIENDLY INITIATIVE Why the “CODE”
Two Health Care Professional Offices ■ One office has received BFI ■ One office has not designation
Posters in the office and in the magazine…
Information on the table… ■ Immunization schedule ■ Peer Support Program ■ A guide to proper hand washing ■ Prenatal Class information ■ Parenting Information ■ Emergency Preparedness Information ■ Children’s books ■ And more…
Sandee, Mo and Donna have had their full term babies and are at home for their first night… Tonight I am with mum or I will cry all night, understood?
THREE MONTHS LATER…
Thank you actors
The International Code of Marketing of Breast Milk Substitutes “The Code” ■ Protects parents from the influences of marketing when making their infant feeding decisions regardless of the way they plan to feed their baby.
10 provisions of “the code” 1. No advertising of these products to the public 2. No free samples to mothers 3. No promotion of products in health care facilities 4. No company mothercraft nurses to advise mothers 5. No gifts or personal samples to health workers
10 provisions continued 6. No words of pictures idealizing artificial feeding 7. Information to health care workers should be scientific and factual 8. All information on artificial infant feeding, including the labels should explain the benefits of breastfeeding and the costs and hazards associated with artificial feeding 9. Unsuitable products such as sweetened condensed milk should not be promoted for babies 10. All products would be of a high quality and take account the climatic and storage conditions of the country where they are used
BF BFI Fi Fina nal l As Asse sess ssment ment SEP EPTE TEMBER MBER 27-29, 29, 2016 ■ BFI Advisory Committee Rep. ■ PLEASE make yourself available for an interview if asked ■ Review your “Our Promise” card
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