70,000 Tons Production Capacity Nᵒ1 128 World 70 Years Fresh Frozen Herbs Experience 440 4 Sites 118 M € Production Employees Turnover
128 YEARS OF DELIVERING TASTE XII TH CENTURY SINCE MILLY LA FORÊT 1952 MILLY LA FORÊT 1952 1887 5 GENERATIONS MILLY LA FORÊT 1952 SANTAELLA 2013 MARC, LUC et CHARLES
Aromatic Herbs Culinary Solutions FULLY INTEGRATED PROCESS 12 YEARS/ VARIETY 1 to 5 CROPS Specific varieties Long term partnership Specific soils FIELDS Specific machines Dedicated factories High quality LESS THAN 1 H AWAY
Aromatic Herbs Culinary Solutions A PROCESS DEDICATED TO TASTE DEDICATED TO HERBS 100% TASTE TASTE 100% NATURAL
4 FACTORIES § Factories around the world ensuring optimal growing and harvesting conditions. Milly la Forêt § Security of supply. Saint Divy § High quality. Santaella § Certifications : ISO 9001, ISO 14 001, ISO 18001, OHSAS, BRC, IFS, M&S, Organic, HACCP Turlock
PRODUCTS & SOLUTIONS
Aromatic Herbs Culinary Solutions VIBRANT & AROMATIC 40 VARIETIES 32 SOILS 100% TASTE
Aromatic Herbs Culinary Solutions AN EXTENSIVE RANGE OF PRODUCTS 100% NATURAL IQF EXOTIC IQF IQF IQF BLENDS COMPACTED 100% TASTE JUICE DEHYDRATED SAUCES FD+ 100% FRESHNESS MARINADES AROMAS IQF POMPABLE INFUSED OILS
Aromatic Herbs Culinary Solutions APPLICATIONS 100% GOURMET DRESSING DRINKS DESSERTS SAUCES 100% CONVENIENT BAKERY PIZZAS SNACKS SANDWICHES 100% QUALITY MEATS CHEESE SOUPS SALADS
CUSTOMERS & MARKETS
Aromatic Herbs Culinary Solutions 3 TYPES OF CUSTOMERS 65% FOOD INDUSTRY 10% FOOD SERVICE FOOD INDUSTRY FOOD SERVICE RETAIL 25% RETAIL
Aromatic Herbs Culinary Solutions OUR CUSTOMERS 14 TYPES OF INDUSTRY 2,427 COMPANIES 132 RETAILERS
Asda Sainsbury’s Tesco Darégal Brand Iceland Nationwide Additions to Darégal Retail Range:
UK Foodservice Range IQF Herbs, Blends, Sauces, Marinades & Cooleaze
Darègal in Partnership with the BFFF
The Question for Darégal – Why Join? � Largest Membership Body in the Frozen Sector 300+ (Exposure) � Access to the Key People: – NPD / Buyers – Industrial / Food Service / Retail � Industry Knowledge: – Free access to Brian and other members of the team � Trade Enquiries (BFFF promotes its members) � Internet / Magazine Exposure: – New Member Profile - Online Adverts – Advertorials – Coolcookery
The Question for Darégal – Why Join? � Ability to Use a Recognized Logo to Open Doors � Continuous Stream of Information: – Technical Data – Health and Safety Issues etc etc….. � Events / Functions – Lunch / Dinner – Regional Seminars – Training Courses
Has It Been True?
New Members Profile & Advertorial
BFFF Website Advertising
Consumer Website Supplied 12 Darégal Recipes with Frozen Herbs 1 Recipe achieved 13,749 impressions via Facebook
Food Bloggers via Coolcookery
• Exclusive magazine for BFFF members • Readership in excess of 3,000 industry Leaders, decision makers and buyers • Advertising, Press Releases & Editorial Opportunities “ BFFF is also teaming up with members, such as leading branded and own label supplier of ready-to-use frozen herbs, Darégal, to create some innovative & visually appealing recipes which can be easily downloadable and printed from the site” Bulletin News Jan/Feb 2016
BFFF Awards 2013 GOLD Retail Product of the Year Morrison’s Chopped Red Chilli SILVER Retail Product of the Year Morrison’s Chopped Garlic GOLD Catering Best New Vegetable Product Darégal Chopped Basil 2015 BRONZE Retail Best New Vegetable Product Sainsbury’s Chopped Ginger
BFFF Awards Coverage
What Else Was Promised? • Largest Membership Body / Trade Enquiries � We get enquiries from Retail & Foodservice Members • Access to Brian � Yes! � Do we use it yes? Alot! � Do we find it of value? Yes • Events and Functions � Yes we attend and yes it does open doors � Sponsorship of BFFF Conference 2014 & 2016 � Sponsorship Reception Rooms Awards/Gala Dinner 2015 & 2016
The Key Questions for Darégal • Has what was promised been delivered? � Yes • Do we find it value for money? � Yes • Will we continue to be members? � Yes
Thank you
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