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3 Steps to Creating Memorable & Effective Content Create the right content for your audience! 1 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content What You Will Learn Step 1-Creating Your Program

  1. 3 Steps to Creating Memorable & Effective Content Create the right content for your audience! 1 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  2. What You Will Learn Step 1-Creating Your Program • Create Your Avatar • Develop Your Topic Step 2-Creating Your Content • Create Your Content • Creating for Various Platforms / Avatars Step 3-Sharing Your Content • Sharing Your Topic with Your Audience • Schedule Your Content 2 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  3. Step 1-Creating Your Program 3 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  4. Who are you trying to reach? 4 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  5. Learning Barriers Language Barriers Content Delivery Preferences 5 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  6. How well do you know your Avatar? • Brian is 45 years old and driving for 10 years • Likes cartoons and comics • He can handle basic computer functions • He runs two trips to Nashville, Tennessee, but needs change regularly • Gets caught due to complacency with inspections 1) Brian is okay using technology 2) Brian gets bored easily 3) Brian gets complacent with his duties 6 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  7. Do you have multiple Avatars in your audience? 7 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  8. Use Journalism Basics to Develop Your Program • What is your topic? • Why are your covering this topic? • Who are you trying to reach with this information? • Where does the issue take place? • When does the issue take place? • How do you solve the problem 8 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  9. Add Personality to Your Presentation 9 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  10. Step 2- Creating Your Content 10 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  11. Remember the Basics of Training • Seeing the information-Sight Strategy • Hearing the information-Sound Strategy • Do the Task-Verification Strategy 11 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  12. Using Video Sight Strategy • Sharing YouTube Videos • Dash Cam Videos • Interview Style Videos • Purchasing Video Content • Creating How-to-videos • Create Live Videos on Social Media 12 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  13. Using Blog Content Sight Strategy • Sharing content from other sources • Write your own articles and posts • Hire others to write your content • Transcribe content from other sources • Use images with articles • Use quotes or reminders • Use infographics for information • Use cartoons for humour 13 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  14. Using Audio Content Sound Strategy • Interview style audio • Read or tell a story • Create your own company podcast • Share other industry podcasts • Create evergreen material for on-boarding 14 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  15. Touch / Verification Content Verification Strategy • Have them perform a random task • Use gift cards to check process • Hold a competition • Have them send a picture of the task • Perform a live video of the process • Have them answer a question card • Do an in-person tool talk • Use mobile apps for verification • Conduct ride-a longs 15 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  16. Step 3- Sharing Your Story ‘Maybe I should embrace technology?” 16 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  17. Sharing Channels • Blogs, articles, cartoons -Company websites, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Other • Video Content -YouTube, Vimeo, Periscope, Snapchat, Facebook Live • Audio Content -Podcast, iTunes, Stitcher, SoundCloud, Tunein, iHeart Radio • Company Channels -Email, Newsletters, Memos, Text Messages, Pamphlets, Letters, Company Specific Systems 17 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  18. Questions to Ask? • Is your target audience on the platform? • Do you have the expertise to use the platform? • Does your created content fit the platform? 18 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  19. What will your strategy be? Sight Strategy Sound Strategy Verification Strategy 19 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  20. Sharing Content • Week 1 -Introduce the problem or issue • Week 2 -Share a story about why the issue is important • Week 3 -Share content on how to solve the issue • Week 4 -Ask for verification on your topic 20 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

  21. Create Your Content! 21 C2017 Outridge Enterprises Inc 3 Steps to Creating Memorable & Effective Content

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