Create Your Client Avatar ANGIE WEBER CONSULTING
Hello.
GET DOWN TO BUSINESS In one sentence, what do you do? ● What is your WHY for doing what you do every.single.day? ● What values do you run your company by? ● How do you solve the problem? ●
WA�� T� WHO DO YOU WORK WITH?
And more importantly… Who do you NOT want to work with?
LET’S GET TO KNOW YOUR PERSON Age? ● Gender? ● Describe what they look like. ● Hairstyle & color ○ Physical features ○ Personal Style ○ Marital status? ● Married? ○ Single? ○ In a relationship? ○ Widowed? ○ Divorced? ○ Remarried? ○
LET’S GET TO KNOW YOUR PERSON Do they have any kids? If so, how many & ages? ● Pets? If so, how many & types? ● Where do they live? ● Area? City or suburb ○ Type? House or Apartment ○ What is their occupation? ● If they have a spouse or partner, what is their occupation? ● What is their annual income? (Can be single or with partner/spouse?) ●
LET’S GET TO KNOW YOUR PERSON What are 3 goals they and/or their family have? ● Dinner table conversations? ● How do they spend their spare time? ● Where do they get their information? ● A newspaper ○ The internet ○ The TV news ○ Their phone ○ TMZ ○ Favorite music? ● Books you can find them reading? ●
LET’S GET TO KNOW YOUR PERSON What are their relationships like at home? ● With the spouse/partner? ○ With their kids (if they have any)? ○ With their parents? ○ What values do they live by? ●
LET’S GO DEEPER
What keeps your person up at night? How ��� YO� go��� t� �e�p ���m ���ep ���t��?
What are some things you notice about your person?
Let’s apply this to your marketing...
FIRST THINGS FIRST
A FEW REMINDERS ABOUT “MARKETING” EFFORTS Social media CAN sell but you shouldn’t be counting ● on it. Don’t buy into the “I made a million overnight with a ● course.” Always overestimate on numbers you need ● Follow up has to be apart of your marketing- not an ● afterthought
WHAT ARE YOUR WORDS? Industry Words
WHAT ARE YOUR WORDS? Personality Words
WHAT ARE YOU TALKING ABOUT? Quotes About Women’s Empowerment/Motivation Quick & Easy Tips For Makeup Routines Awareness of safety in makeup
CURRENT MARKETING Make a list of ALL of the things you are doing for your marketing currently - online and ● offline. Go back to that list and let’s look what we can get rid of! ● DELEGATE TOSS KEEP TIP: If you are still unsure where you need to be hanging out, plan out time to go over past sales & see where the most leads are coming from.
3 What’s your top ?
CONSISTENCY IS
HOW TO STAY CONSISTENT REUSE CONTENT! Newsletter BLOG Website Pull a Quote for 1 week later Post Social Media Posts 2-3 weeks later, remind people of blog Each month after do at least 1 post about that blog
GOAL TIME!
30 day goal 60 day goal KEEP BREAKING IT DOWN. Each week… How many meetings? How many calls/reach outs? How many completed sales? 90 day goal LAY OUT TRACKABLE GOALS
Where do you want to be in 90 days?
SUCCESS IS PLANNED.
WRITE IT DOWN. PUT IT UP! Find out when you are going to do ● your marketing & put it in your calendar Marketing can’t happen when you ○ “have time” Put the BIG things in there ● Designate when attention is being ● Goals ○ given to what Weekly ■ Monthly ○ Recurring networking events ■ Quarterly ■ ○ Time to write & send out blogs Special Marketing Efforts ○ ○ Follow Up Events, webinars, etc ■
Questions?
Coffee & Clarity Workshop ANGIE WEBER CONSULTING AngieWeberConsulting.com angie@itsallabalancingact.com 651.260.1727
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