3 ELECTROLUX Q2 2018 PRESENTATION Profitable growth - PowerPoint PPT Presentation

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Profitable growth in Premium Assisted cooking through computer vision Laundry through focus on for greater consumer taste experience clothes care, leveraging innovation and connectivity solutions Design and innovation targeting the Frigidaire consumer Market first affordable induction and black Core branded market stainless share increases in H1 2018 Strengthening our positions in core market sweet spots through product and manufacturing reengineering in New global range of refrigeration and food connected multi-door preparation refrigerators initially launched in Australia. Market leading innovations in taste and texture preservation for produce, meat and fish 4 ELECTROLUX Q2 2018 PRESENTATION

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10% 5% 0% -5% -10% -15% 2009 2010 2011 2012 2014 2017 2008 2013 2015 2016 2018 2007 -20% W. Eur. 2 1 -1 -5 -4 -4 -5 -8 -10 -9 -4 -2 2 1 0 3 -2 -3 -3 -2 -1 -4 -1 -3 -3 1 0 0 4 3 2 3 6 4 6 3 3 5 1 1 0 0 1 1 0 -1 E. Eur. 14 8 6 13 9 6 3 -15 -28 -28 -23 -19 -9 5 6 20 13 12 7 10 7 3 2 3 1 3 2 -1 9 2 0 4 -10 -14 -12 -24 1 3 6 5 4 6 4 6 6 8 Source: Electrolux estimates 6 ELECTROLUX Q2 2018 PRESENTATION

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15% 10% 5% 0% -5% -10% -15% -20% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: AHAM 8 ELECTROLUX Q2 2018 PRESENTATION

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Positive demand driven Demand remains by Eastern Europe In general positive supportive +1 – 2% +0 – 2% Positive Market volatility and uncertainty Market estimated to be stable -2 – +1% +/-0% 20 ELECTROLUX Q2 2018 PRESENTATION

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Moving towards 2016 2017 2018 Targeted Growth Strategic drivers executed in Q2: • Branded market share gains • Positive pricing in NA and Latam • Strong cost focus in all key regions with further price increases in H2 • Investments in brand/innovation • Improved product mix driven by • Solid cash flow and planned product launches: branded products and new launches EMEA, HC&SDA and Professional 22 ELECTROLUX Q2 2018 PRESENTATION

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Moving towards 2016 2017 2018 Targeted Growth Strategic drivers executed in Q2: • Branded market share gains • Positive pricing in NA and Latam • Strong cost focus in all key regions with further price increases in H2 • Investments in brand/innovation • Improved product mix driven by • Solid cash flow and planned product launches: branded products and new launches EMEA, HC&SDA and Professional 25 ELECTROLUX Q2 2018 PRESENTATION