2020 H Hig ighlig ights 7 October
Introductio ion 2
Introductio ions Hosts Special Guests Kajsa-Stina Kalin Chris Coulter Healthy & Sustainable Living Leader Chief Executive Officer Inte ter I IKEA G Grou oup GlobeSc Scan Cristianne Close Global Practice Leader, Markets WWF WWF Eric Whan Douglas Sabo Senior Director Chief Sustainability Officer GlobeSc Scan Vi Visa sa Inc. 3
Agen genda • Method • Context • Lifestyle change • Obstacles and solutions • Food • Q&A 4
Met ethodo dology gy Summa mmary • Representative online samples of approximately 1,000 adults per country in each of 27 countries (n=27,000) • Samples representative of online population, weighted to reflect general population census data • Online surveying in June 2020 • Where historical data are shown, questions were asked using an in-person and telephone methodology before 2019. 5
Hea ealth thy & y & Susta tainable e Liv iving in in Co Context
Half of of con onsumers rs are re g gre reatly affected b by the C COVID-19 19 p pandemic Extent Personally Affected by Issues, Average of 27 Countries, 2020 Greatly Moderately A little Not at all The coronavirus/ COVID-19 49 31 15 5 pandemic The economic 40 36 18 6 recession Climate change 31 39 22 8 T2. How much are you personally affected by each of the following problems? 7
Great at var ariab ability in in impac acts o of c chal allenges ac across t the world Extent Personally Affected By…, “Greatly,” Average of 27 Countries, 2020 The coronavirus/COVID-19 pandemic The economic recession Climate change or global warming 74 71 66 65 57 54 54 53 52 52 49 48 46 46 43 41 42 40 40 38 39 37 35 33 32 31 31 30 29 23 23 22 22 22 20 18 17 15 15 13 9 9 27-country Argentina Australia Brazil Canada China France Germany Hong Kong India Indonesia Italy Japan Kenya average 74 73 66 66 64 63 62 60 60 60 60 57 57 56 56 52 49 47 46 45 44 43 43 41 40 39 37 36 34 31 30 30 30 27 26 25 23 19 17 15 15 13 Mexico Nigeria Russia Saudi Singapore South South Spain Sweden Thailand Turkey United United Vietnam Arabia Africa Korea Kingdom States T2. How much are you personally affected by each of the following problems? 8
Trust st in m most st organization ons h has i s incre reased o or r remains s stable; national govern rnments s s see t the l larg rgest st i impr provement over t r the p past y year Trust in Institutions, Net Trust,* Average of 17 Countries,** 2001–2020 100 80 80 Medical profession 72 Science/academic institutions 60 NGOs Fellow citizens 40 40 Large charitable foundations 34 32 28 UN 24 20 15 National companies 8 National government 0 -3 Global companies Press/media -20 *“A lot of trust” and “Some trust” minus “Not much trust” and “No trust at all” **Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, South Korea, Spain, Turkey, UK, and USA. Not all countries were asked in all years. Before 2019 this question was asked using an in-person and telephone methodology. T3. Please indicate how much you trust each of the following institutions to operate in the best interest of our 9 society. Would you say you have a lot of trust, some trust, not much trust, or no trust at all in…?
Follo llowing r g responses t to the COVID-19 pa pandemic, almost a all se sectors rs are re vi viewed more re f favor orably Performance of Sectors in Fulfilling their Responsibilities to Society, Net Performance,* Average of 18 Countries,** 2001–2020 Healthcare 60 Agriculture/farming 50 Technology/computer 47 Food 40 40 38 Pharmaceutical 30 29 Consumer goods 25 22 20 Large retail 1816 13 Social media 10 5 Clothing/apparel 4 0 Media/entertainment -7 Banks/finance -10 -8 -13 Home furnishings -20 Automobile Beer -30 -34 Payment/credit -40 Oil/petroleum Spirits/alcohol -50 Mining Tobacco *“Among the very best” and “Above average” minus “Below average” and “Among the very worst” **Includes Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, South Korea, Spain, Turkey, UK, and USA (Indonesia and Turkey not included in averages for Beer and Spirits). Not all countries were asked in all years. Before 2019 this question was asked using an in-person and telephone methodology. T25. Please rate each of the following types of companies on how well they fulfil their responsibilities to society compared to 10 other types of companies…
COV OVID-19 i is this s year’ r’s m most st seri riou ous s glob obal i issu ssue f for c r consu sumers; rs; c climate change and natu tural r l resource d deple leti tion f foll llow closely b behind Seriousness of Global Problems, “Very Serious,” Average of 27 Countries, 2020 Coronavirus/COVID-19 68 Spread of human diseases 62 Climate change 60 Depletion of natural resources 60 Extreme poverty 57 Air pollution 56 Single-use plastic waste 55 Unemployment 53 Shortages of fresh water 52 Loss of biodiversity 52 Gap between rich and poor 48 State of the global economy 47 Online data security/privacy 44 Unequal treatment of women 40 Social/political division 38 Environmental Issues Mental health problems 38 T1. For each of the following possible global problems, please indicate if you see it as a very serious, somewhat serious, 11 not very serious, or not at all serious problem.
Perceived s seri riou ousn sness ss of climate c change i is growing i in key e emitting m markets Seriousness of Climate Change, “Very Serious” and “Somewhat Serious,” Average of 16 Countries* vs China, India, and USA, 2015–2020 100 India 93 90 89 Average of 16 86 countries 81 80 China 70 USA 60 50 40 *Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, Spain, Turkey, UK, and USA Not asked in all countries in all years. Before 2019 this question was asked using an in-person and telephone methodology. T1. For each of the following possible global problems, please indicate if you see it as a very serious, 12 somewhat serious, not very serious, or not at all serious problem.
Discu cussio ion
Lifestyle le C Changes
Con onsumers prior oritize a a healthy lifestyl yle b but the wide g gap between aspiration and action persist sts Desire to Change vs Changes Made to Lifestyle, Average of 27 Countries, 2020 Desire t e to change l e lifest style e Cha hanges m es made i in the p past st y year to o be m mor ore… to o be m mor ore… A great deal Moderately Yes, major changes Yes, some changes Healthy hy 61 30 31 43 Envir ironm nment ntal ally y 50 35 25 44 frie iendly Hel elpf pful t to 47 39 24 44 ot others Q1. How much would you like to change your lifestyle to be more…? Q2. Have you made any changes to your lifestyle in the past year to be more…? 15
Health c chang nges a are a pr priority across demographics; young unger gene nerations and nd women n most want nt t to chang nge Desire to Change vs Changes Made to Lifestyle, Average of 27 Countries, by Generation and Gender, 2020 Healt althy Environmentally ally f friendly ly Help lpful t l to ot others Desire t e to change l e lifest style A great deal Moderately Gen Z 70 24 59 32 57 34 Millennial 66 27 55 33 53 36 Gen X 60 31 49 37 45 39 Baby Boomer + 51 35 41 38 35 43 Female 63 29 53 35 49 37 Male 59 31 48 36 44 40 Cha hanges m es made i in the past st y yea ear Yes, major changes Yes, some changes Gen Z 40 40 29 45 32 44 Millennial 37 43 30 45 29 45 Gen X 29 44 25 44 22 45 Baby Boomer + 20 45 19 43 14 43 Female 32 44 26 46 25 45 Male 30 43 24 43 22 43 Q1. How much would you like to change your lifestyle to be more…? Q2. Have you made any changes to your lifestyle in the past year to be more…? 16
Be Beha havi vior Chang ange I Inde dex
Healthy a y and S Sustai ainable le Behavio ior Chan ange Index Inde dex g groups s shown in in orde der o of in interest Average of 27 Countries 1 Wellb lbeing 2 Saving w water/energ rgy 3 Waste re reduction 4 Healt lth 5 Ethic ical al p purchas asin ing 6 Circ rcula lari rity 7 New t techn hnolo ology 8 Travel Tr 9 Alt ltru ruism 10 10 Me Meat fre free d diet 18
Glob obally, c consu sumers rs are m most st intere rested i in m making c changes s they pe perceive a as e s easy Desire vs Difficulty to Change Behaviors, Index Scores, Average of 27 Countries, 2020 Very difficult Low In Lo Interest, H High D Diffi ficulty High In h Intere rest, H High D h Diffi ficulty Ability t to do more re HSL20_index_mtx Lo Low In Interest, Lo Low D Diffi ficulty High In h Intere rest, Lo Low D Diffi ficulty Very easy Not at all Interest i in Extremely interested interested doi oing m mor ore Q9. How interested are you in doing more of each of the following in the coming year? 19 Q10b. How difficult or easy do you think it would it be for you to do more of each of the following?
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