2019 SPR Stra te g ic Pla n Outre a c h
ONGOI NG OUT RE ACH
SPR outreach review | We’re always listening… Social Media Regular Communications Media and Press (Twitter, Facebook, Website, Blog, Monthly Releases Instagram, Newsletter Nextdoor) Email Public events and Phone line Correspondence meetings
How do people find us? 160,000 136,825 140,000 120,000 101,700 100,000 80,000 60,000 40,000 19,000 20,000 6,800 191 0 Website Visits Twitter Facebook Facebook Events Email Phones
What have we learned from our website? • In the summer people want to go to… • Spray parks and wading pools • Picnics/Reservations • Colman Pool • Discovery Park • In the winter people want to go to… • Discovery Park • Picnic reservations • Rainier Beach Pool Schedule • Ballard Pool Schedule • Toddler Indoor Play Areas
Twitter? • Emergencies • Park openings • Employment or Internship Opportunities • Community Meetings • Closures (and Re-Opening) Announcements
Facebook? • Park Openings • GasWorks Play Area Opens (89K) • Events • Pathway of Lights (11K) • Job Postings and Internship Opportunities • Work for SPR Recreation (7.9K) • Stories of Good Work by Employees • Seattle Conservation Corps Story (10K)
Facebook Events In the last year, we hosted or co-hosted 28 events, reaching 828.9K people , with 58.4K people responding as “going” or “interested”.
General information 1,300-1,400 180-230 emails/month calls/month Top Email Top Call inquires Inquiries • Park maintenance • Illegal Camping questions Complaints • Event Reservations • Service Requests
Public Meetings • Several park development meetings each month (4 in April) • Solicit feedback both at meetings and online • Tailor event to community: • For example--Farmer’s Market, at proposed park site, provide childcare, provide interpretation • Answer call or emails from interested community • Additionally staff attend regularly held community meetings throughout the year (South Seattle Crime Prevention Council, Magnuson Park Advisory Council, etc.)
WHAT HAVE WE ARD ? HE
What do we hear…
What do we hear…
What are the complaints? • Illegal camping • Off-leash dogs • Broken equipment • Trash • Noisy events • Goose poop • Bad information
Outreach Context 2015 Community Center Listening Tour with the Superintendent: 30 meetings over 3 months
CONT E XT F OR ST RAT E GI C PL AN OUT RE ACH
via social media at events Outreach and through our strategic website, blog, in our parks planning are newsletter, and more ongoing. through at our facilities partnerships
How We’ll Get There: Concurrent Planning SPR Strategic Plan (departmentwide) 2015-2020 Park District refresh 2021-2026 Park District planning SPR & CBO Technical Preparation More community meetings to discuss park district accomplishments/lessons Jun or Nov Sep 2019 now Dec 2019 learned and proposed plan June 2019 2020 for the next 6 years. Recommendation to Park District Recommendation to Parks & Rec Launch Park Superintendent on Board Superintendent on Fest! District planning Strategic Plan Approval Park District
F e e db a c k Outre a c h Co nte xt Sta tistic ally va lid phone F oc us on ma inte na nc e : • ve y : 400 re spo nde nts Co mfo rt sta tio n c le a ning sur • g a rb a g e / litte r pic kup • Othe r Sur ve y T ools : 3,057 urb a n fo re stry • • re spo nde nts (Online surve y, tra il ma inte na nc e • histo ric a lly unde r-re pre se nte d c o mmunity surve y, inte rc e pt e c hnolog y is c ritic a l fo r sha ring T surve y, te e n surve y) info rma tio n a b o ut SPR Mo re c ommunity c e nte r s , mo re hour Mini-Summit with 60 a tte nde e s, • pr og r a m options inc luding re pre se nta tive s fro m Chine se , E a st Afric a n, a nd L a tino Co mmunity c e nte rs sho uld a dapt to c o mmunity c ha ng ing r e side nt ne e ds a nd inte r e sts e e n me e ting with pa rtic ipa nts T • fro m summe r music a l pro g ra m a nd 30 o the rs fro m SPR te e n pro g ra ms
Feedback Outreach Context Respond to changing demographics • A range of public Walking, hiking, jogging highly favored engagement processes and surveys Multi-use facilities and fields Invest to reduce health disparities Neighborhood parks , green spaces , and • Multi-modal and Address- walking/jogging trails most used Based Sampling survey with 513 respondents Investment focus needed on safety Partnerships , innovation , and creative solutions needed to meet demand • On-line and mail-back Interest in more activities and surveys with self-selected frequency participants More information desired about SPR programming
Outreach Context Feedback Increasing demand for off leash areas Survey of dog owners: 3,970 • within our park system respondents Dog owners among the most active Seven focus groups (one per • users of parkland Council district): 56 participants Increasing demand from neighborhood Several public meetings to groups for trail access and • seek feedback on trail maintenance maintenance Interest in improving accessibility for a Coordination with diversity of trail users and providing • community partners equitable distribution of trails
ST RAT E GI C PL AN OUT RE ACH
SPR ST RAT E GI C PL AN OUT RE ACH Online City-wide Engagement survey Parks & Rec Engaging our Fest Events staff 2019 Outreach done Strategic Recreation and Park through SPR plans Plan and trends near and far over past 5 years Vision
SPR PARK S AND RE C F E ST 2019
SPR PARK S AND RE C F E ST 2019 F e stiva l + Re so urc e F a ir + Co mmunity E ng a g e me nt He lp us c re a te a pla n fo r the future Ha ve F un! L e a rn a b o ut SPR • F o o d T ruc ks • Sc ho la rships • E xa mine the de mo g ra phic s o f • Buske rs • Co mmunity Ce nte r who we a re se rving , a nd find • Da nc ing pro g ra ms the g a ps • Re c re a tio n Ac tivitie s • L GBT Q e ve nts • T e ll us a b o ut the pa rk a nd • T o uc h-A-T ruc k • Yo uth inte rnships/ jo b s re c re a tio n a me nitie s tha t • De mo nstra tio n • Ce nte r City pro g ra ms e xc ite yo u Ga rde n • Ho w re se rve a pa rk • T e ll us yo ur b ig ide a ! Our c ity is • T ry a ne w spo rt! spa c e c ha ng ing —ho w c a n o ur pa rks • T re e c limb ing de mo • Vo lunte e r in a n urb a n a nd re c c e nte rs b e pa rt o f tha t • Po p-Up Do g Pa rk fo re st c ha ng e .
SPR PARK S AND RE C F E ST 2019 Summer Campers Students Who should attend? Parents Recreation Athletes Advocates Inclusive Seniors outreach Swimmers takes a lot of Everyone! work! Bikers Park Lovers Kids Hikers Walkers Boaters Forest Partners Preschoolers Stewards
SPR PARK S AND RE C F E ST 2019 Placing announcement and ads with ethnic media Getting the word out on online and on social media Creating an event that showcases the diversity our city, its people, and our Inclusive programs outreach Translating materials in takes a lot of multiple languages work! Use of community liaisons Providing free fun that is thoughtfully designed so that all can participate (interpreters, visual messages, and adaptive technology)
But wait! You can participate online too! Video that tells the story of parks, centers, activities, and community Interactive online conversations about park amenities, community center activities, the people we serve, and how we can improve and grow. Connecting people to answers and resources to keep them informed and supported.
Even more opportunities to engage! • Using our Community Liaisons to engage diverse communities • Mini Strategic Plan kiosks at all Community Centers and Pools • Information on website about how to write in with your feedback • Attend a Park Board/Park District Oversight Committee meeting • Community listening meetings
ONGOI NG OUT RE ACH
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