PI CK ME ! Ma rke ting Stra te g ie s to He lp Yo u Sta nd O ut in the C ro wd
Ob je c tive s: ◦ L ist a t le a st 3 a lte rna tive pa yme nt initia tive s impa c ting c e nsus no w a nd into the future ◦ Disc uss ho w to diffe re ntia te yo ur fa c ility the c o mpe titio n ◦ L ist a t le a st spe c ific 5 stra te g ie s tha t c a n b e use d to ma rke t se rvic e s to inc re a se c e nsus a nd b e c o me the pro vide r o f c ho ic e
Out with In with the old the new
Wha t Ma ke s Yo u Diffe re nt? Ana lyze yo ur c o mpe tito rs ◦ Wha t a re the y do ing diffe re ntly? ◦ Why do pe o ple c ho o se the m o ve r yo u? L o o k fo r yo ur diffe re nt ◦ Ask e mplo ye e s a nd c usto me rs why the y c ho o se yo u a nd wha t the y lo ve a b o ut yo ur se rvic e s ◦ I nve nt a ne w diffe re nt ◦ Wha t c o uld yo u b e do ing tha t is diffe re nt? ◦ Wha t do e s yo ur ta rg e t a udie nc e ne e d a so lutio n fo r?
Mar keting Str ategies Me dic a l Co mmunity Da ta Sto ry Dire c to r Outre a c h I nc re a se Ma rke ting T ra ffic Co lla te ra l
Da ta Sto ry
L ist two me tric s tha t yo u c urre ntly e xc e l in: 1. 2. L ist o ne me tric tha t yo u wo uld like to impro ve upo n: 1.
Me dic a l Dire c to r
L ist two a re a s tha t yo ur Me dic a l Dire c to r e xc e ls: 1. 2. L ist o ne a re a / a c tivity tha t yo u wo uld like yo ur Me dic a l Dire c to r to b e mo re invo lve d in: 1.
Co mmunity Outre a c h
L ist two g ro ups yo u c urre ntly ha ve a n o utre a c h re la tio nship with: 1. 2. L ist o ne g ro up tha t yo u wo uld like to a tte mpt to de ve lo p a re la tio nship with: 1.
nc re a se ra ffic T I
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