2019 Campaign Management Training AKA Training for Superheros - PowerPoint PPT Presentation

2019 Campaign Management Training – AKA Training for Superheros opm.gov/ShowSomeLoveCFC

What will we cover today? • About the CFC • Your CFC role and responsibilities • Developing your campaign plan • Available tools and resources page 2

How the CFC Works for Campaign Workers page 3

How the CFC Works for Donors page 4

Who can give through the CFC? * *Federal employees can also pledge volunteer hours to CFC-participating charities that accept them. page 5

How the CFC Works for Charities page 6

Why the CFC? page 7

2019 Campaign Theme • Cause focused • Expanded color palette • Illustrated approach page 8

Cause of the Week Calendar page 9

2019 Campaign Video page 10

Draw your cause. Share your sketch. Tell your story. page 11

Ok, the CFC sounds great! But, what do I have to do as a Campaign Coordinator or Manager? page 12

Campaign Management Responsibilities PRE-CAMPAIGN DURING CAMPAIGN • Promote the campaign •Attend training •Develop a plan • Hold events • Meet with Keyworkers •Review agency • Brief leadership structure •Brief leadership • Collect/submit pledges •Train Keyworkers POST CAMPAIGN •Meet with other • Recognition internal teams • Close out •Obtain print supplies • Report back page 13

THE TEAM! Develop your plan… Phase 1: Build your team • How will you identify Keyworkers? • Remember the ratio: 1:25 • Other internal teams (publicity, events, technology) Phase 2: Train your team • EVERYONE should be trained • You? Or CFC staff? • Where? • When? Phase 3: Motivate your team • Meetings – how often? Where? How? • Recognition • Campaign worker only event page 14

LEADERSHIP Develop your plan… SUPPORT! Visible/Tangible Leadership Support Includes • Helping to recruit Keyworkers • Public CFC endorsements • Set CFC goal • Attend campaign events • Publicly make a pledge • Offer incentives • Recognition page 15

MATERIALS! Develop your plan… •What is available digital online. • Paper Pledge Form • Donor Sketch Card • Charity List • Thank You Card • Donor Response Card • Posters • Donor Event Card • Barometer Poster •What is available pre-printed in yellow. •How to get them. •How to distribute to Keyworkers. page 16

PUBLICITY! Develop your plan… • Posters • Table tents • Website/intranet • Newsletters/local paper • Digital screens • Social media page 17

EVENTS! Develop your plan… Available Resources • Event Guide • Event Presentation • Event Video • Event Toolkit page 18

SUBMITTING Develop your plan… PLEDGES! • How to accept pledge forms from Keyworkers? • Store securely • Plan for postage • Bundle payroll pledges and check pledges separately by unit/office and complete a summary for each bundle page 19

I’m ready! What’s next? page 20

Review of Available Tools/Resources PUBLICITY TOOLKITS TRAINING MATERIALS • Start Strong RESOURCES • General Posters • Cause of the • Campaign • Barometer Poster Week Management Guide • Table Tents • Event • Advertisements • Event Guide • Spirit Week • Pre-written • Finish Strong • Event Presentation Communications • Thank You • How to Have a • Social Media Successful Event Posts Video • Success Stories • Virtual Charity Fair page 21

How to navigate the website… The homepage! page 22

How to navigate the website… page 23

Zone 021 Southeast Tri-State Website For more information, be sure to visit your local zone website: Zone 021Southeast Tri-state https://setristatecfc.org/ page 24

Zone 021 Southeast Tri-State Social Media Participate in social media: Zone 021Southeast Tri-state Facebook page name: SeTriState CFC Twitter handle: setristatecfc page 25

Central Campaign Administrator (CCA) For questions related to: • Pledging through the CFC donor portal • Setting up a donor account • Timing of payroll deduction • Pledging volunteer hours plus related topics please contact the Central Campaign Administrator (CCA): 800-797-0098 608-237-4898 TTY available Hours: 9:00 a.m. through 7:00 p.m. (ET) Monday – Friday cfcgiving.opm.gov/contact page 26

CFC Help Desk Information For questions related to: cfcsupport@penngood.com (833) - LOVE CFC • Training times and (833) - 568- 3232 locations • Obtaining a Charity list Hours of Operation • Attending events and Monday – Friday 9:00 a.m. – 6:00 p.m. (ET) activities • Obtaining marketing and Zone 021 Southeast Tri-State print supplies zone021cfcsupport@penngood.com page 27

CFC Key Dates Sept. 9, 2019 – Opening of the online pledge portal Dec. 3, 2019 – Giving Tuesday Dec. 5, 2019 – International Volunteer Day Jan. 12, 2020 – Last day to pledge page 28

Questions?

Thank you