Donor Recognition NPS ~ Donor Recognition Donor recognition is an - PowerPoint PPT Presentation

Donor Recognition

NPS ~ Donor Recognition  Donor recognition is an important and critical for parks and as a component to a partner fundraising efforts  The NPS wants to honor and appropriately recognize donors while respecting the visitor experience  Donor recognition opportunities differ depending on whether the donor is individual, group or a business, and if the recognition occurs in or outside the NPS unit  DO21 and RM21 gives parameters and suggestions on how to develop a Donor Recognition Plan

Donor Recognition Plans Developed at the park • level, with Regional Director approval Park’s and Partner’s plans • must be consistent Helps you identify, in • advance, what recognition opportunities are available (or not).

Park Donor Recognition Plans Recognition Plan Should include…  Procedures for thanking donors  Hierarchy of recognition forms of in-park recognition  Criteria for donor boards and walls  Samples are available through Regional Coordinators

TYPICAL DRP Off-Site Donor Recognition • Thank you letters • Publicity • Park Newspaper • Park Websites • Mementos On-Site Recognition • Interpretative and Educational Programs • Events • Printed Materials, Temporary Signage and Other Temporary Items • Audio Visual Material / Computerized / Electronic Displays • Exhibits and Waysides • Donor Boards Temporary Donor Recognition for Construction and Renovation Projects and Special Events • NPS Sponsored and Co-sponsored Events • Non-NPS Events • Corporate Recognition Prohibited Recognition • No Special Considerations • No Endorsement • No Naming of Resources or Facilities

Why Recognize a Donor?  Thank Donor  Show stewardship of the gift  Report on impact of donation  Encourages further engagement  Inspire others

“Off - Site” Donor Recognition (Does not stay in the Park) • Thank you letters • Awards • Publicity • Park Newspaper • Park Websites • Mementos

“In - Park” Donor Recognition (Occurs or Remains in the Park) • Special Events • Printed Materials, Temporary Signage and Other Temporary In-Park Items • Audio Visual Material / Computerized / Electronic Displays • Interpretative and Educational Programs • Exhibits and Waysides • Donor Boards

Donor Recognition Special NPS Events Name of event must predominate • Partner logos permissible but must • follow: Special law regarding recognition • on National Mall and NCR parks. (1/3 rule) •

Donor Recognition (Sponsor Recognition) Non-NPS Events DO #53 governs • Don’t commercialize the • park Special law regarding • recognition on National Mall and NCR parks. (1/3 rule) •

Donor Recognition (In-Park) Interpretive Programs  Relationship between program and donation  Can reinforce the idea that people can make a difference  May inspire future gifts

Donor Recognition (In-Park) Credit Lines Short, discrete, and unobtrusive • “This exhibit made possible by a generous grant from the Yellowstone Park Foundation.”

In-Park Donor Recognition Donor Walls, Boards or Books Good way to • centralize recognition Threshold levels • and duration Electronic • possibilities Rooms, facilities or • features cannot be named

Donor Recognition ~ Corporate Support Recognition Credit lines may include logos or name script on items which are temporary and/or do not stay in parks :  Publications/printed material  Temporary construction/restoration signs  NPS special event banners and materials  Video, film, electronic material

Donor Recognition ~ Corporate Support Logos or name script as part of recognition are not allowed on:  Waysides, Kiosks, or Exhibits  Park and Visitor Use Equipment  Donated Items  Donor Walls or Plaques

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