Annual Tourism Conference 2018 2018
Lin indsay Rae Deputy Dir irector
Post Brexit Concerns • Facilitating Travel • Maintaining Access to Employees • Ensuring Funding
The Value of Tourism Nationally • £127bn • 10% GDP • £29.8bn in exports • 3 million employees
Dis iscover England Fund Fund • Germany • The Netherlands • Australia • USA • China
The Value of Tourism Locally • £2.15bn 6% increase on 2016 • 28,630 employees
Business Tourism • New business • Shoulder season • Mid week • Tapping into wellness agenda
Food & Drink Campaign Promoting Derbyshire and Peak District food and drink product Delivering business support workshops funded by ERDF Creating marketing collateral to help promote the offer (magazine, videos etc) Working with businesses to strengthen the product and develop a good tourism offer Responding to visitor needs
Tourism Sector Deal • Marketing Peak District & Derbyshire • Derbyshire County Council • Peak District National Park • Chatsworth • Derbyshire Partners
• Midlands Engine Tourism Sector Group Chair • Midlands Engine Operating Board member • £30,000 seed fund - China tourism programme - Tourism app - wider programme of business support
In Internationalisation • 16 October – 30 Indian Travel Trade meetings • 19 – 22 November – Destination Britain China
Peak District National Park Management Plan 2018 – 2023 http://www.peakdistrict.gov.uk/__data/ass ets/pdf_file/0008/1286063/National-Park- Management-Plan-2018-2023.pdf
Culture, Heritage and Tourism Board Maximise the economic potential of Derbyshire’s unique and distinctive cultural and environmental offer to ensure that the county is an exceptional and world class destination for people to live, work, visit and invest
We’ve been busy! • Vakantiebeurrs, Utrecht • CMT, Stuttagart • Fiets en Vandelbeurrs, Utrecht • ExploreGB, Newcastle • BBC Good Food Show, NEC • BBC Gardeners World Live, NEC • BBC Countryfile Live, Blenheim • Chatsworth Country Fair
Thank you • Laura Griffith , Heights of Abraham • Katy Staff , Chatsworth • Rebecca Owens , Chatsworth • Steve Ogan , Blakelow Farm Holiday Cottages • Phil Chambers , Blakelow Farm Holiday Cottages • Caroline Povey , Pinelodge Holidays • Rachel Clarke , Peak Venues • Justin Heslop , Peak Venues • Marian French , Peak District Holiday Cottages
Growing and Developing the Visitor Economy within Derbyshire • 571 businesses signed up • 72 workshops held • 3 Annual Tourism Conferences • 2 Annual Tourism Leaflet Swaps • 8 Networking Events • 1 Access Exchange • 1 EQM Awards dinner • 3 newsletters • 164 businesses over 12 hours • 116 businesses 6 – 11 hours • 10 Cycle grants
BBC Good Food Show “It was great to work with colleagues from other local breweries. It’s a really friendly industry and everyone helps each other. I think that it’s given us the confidence to consider coming together again to organize a similar stand elsewhere” Peak Ales “It was a fantastic opportunity to get our products into a marketplace, that without MPDD, we wouldn’t have been able to access. The customers really responded to the fantastic branding of the ‘Ales of Derbyshire’ and were impressed that we’d collaborated with other breweries to give them the chance to try the best beers of the area” Derby Brewing Company
BBC Gardeners World Live “The stand was in a great location, so it attracted a lot of footfall. I sold some prints and had a lot of enquiries about courses, so I’m hoping it will lead to more business in the future. It was a great opportunity to promote our businesses and talk to potential customers, I would definitely do it again if we had the chance” Guy Badham Photography “The stand looked amazing and attracted plenty of people in. They seemed to like the various views and were interested in our images, which we hope will generate more business for us and the Peak District” Tom Hodgson Photography
Chatsworth Country Fair “The great thing about the Marketplace is that it has bought together a wide range of local producers under one roof to showcase the huge variety of skills and talents we have right across the area” Amber Valley Wines “It’s a wonderful way of meeting other businesses and thinking about how we could use each other’s products and services, as well as raising the profile of our cookery school and wedding venue” Coghlans at Stancliffe Hall
We need you! • Be our ambassadors • Complete surveys
Annual Tourism Conference 2018 2018 Thank you and have a safe journey home
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