2017 Screen Printing Kit Portfolio Current Landscape Offering of 10 - PowerPoint PPT Presentation

2017 Screen Printing Kit Portfolio

Current Landscape ▪ Offering of 10 Kits (including Diazo Light Kit) ▪ Price Range: $39.03 - $155.94 ▪ Customer distribution: 17 -108 (Primarily US based) ▪ Fragmented graphic/visual collection ▪ Overdue product content evaluation ▪ Historical record of addition - over assorted offering

Objectives ▪ Provide inspiration and generate excitement ▪ Visually appealing and inviting do-it-yourself kits ▪ Educate consumers on screen printing by focusing on the 3 main methods: ▪ Method 1 = Paper Stencil; Method 2 = Screen filler & Drawing Fluid; Method 3 = Photo Emulsion ▪ Communicate & provide convenience of true all-in-one kits (Value Proposition) ▪ Create cohesive kit offering ▪ Improve category performance Bottom Line: As the industry leader, we need to make screen printing a convenient, understandable, and enjoyable experience!

Inspire ▪ Motivating / Attention grabbing ▪ Authentic / relevant artwork ▪ Broad audience of Fine Art & Craft ▪ Project based

Educate ▪ Drive distinction between kits ▪ Identification through… ▪ Levels / Numbers ▪ Color ▪ Artwork ▪ Kit Contents ▪ Language/Text ▪ Increase success rate ▪ Encourage step /growth process

Connect ▪ Cohesive offering of 6 kits ▪ Clear Consumer Value ▪ Complete content presentation ▪ Improve repeat purchase / growth

Outcome 1 2 3 4 1. Logo (Company/Brand recognition) Merchandised Front Panel 2. Educate (Level / Color distinction) facing 3. Connect (Screen Printing Kit) 4. Inspire (Appealing Image) Merchandised Top Panel facing Increased education Amplified inspiration Consistency/flow of artwork

Outcome cont. Side Panel 1: Kit Contents Side Panel 2: Level Education Back Panel : Tutorial

Transition Overview ▪ Introduction of 2 new kits ▪ Discontinuation of 5 kits ▪ Beginner Paper Stencil Kit ▪ Basic Stencil Kit ▪ Introductory Kit ▪ Original Kit No longer available ▪ Glo ‘N’ Dark Kit ▪ Opaque Fabric Kit ▪ Improvement of 4 kits Available through 2017 ▪ Deluxe Kit ▪ Essential Tools Kit ▪ Intermediate Kit ▪ No impact/changes to Diazo Light Kit ▪ Intermediate Deluxe Kit ▪ Advanced All-In-One Kit

Paper Stencil Method ▪ Teaches user premise of screen printing by creating a stencil. ▪ FAST and EASY! ▪ Promotes high success rate ▪ Provides flexibility - very basic to detailed ▪ Huge hit among teaching community (NAEA show)

Change Summary

Future Landscape

Future Landscape cont.

Support Materials ▪ One page summary for each kit ▪ Launch file with key data ▪ Sell Sheet showcasing new portfolio ▪ New Photography ▪ New Instruction booklet ▪ Coming March 2017

Timing ▪ Quarter 1 2017 ▪ Intermediate Kit = February 2017 (rolling change) ▪ Beginner Paper Stencil Kit = February 2017 (new item) Quarter 2 2017 ▪ Introductory Kit = April 2017 (new item) ▪ Advanced All-In-One Kit = April 2017 (rolling change) ▪ Essential Tools Kit = April 2017 (rolling change) ▪ Intermediate Deluxe Kit = April 2017 (rolling change)