2017 2018 top lin ine hig ighlights
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2017-2018 TOP LIN INE HIG IGHLIGHTS 2.5 Billion Media Impressions - PowerPoint PPT Presentation

2017-2018 TOP LIN INE HIG IGHLIGHTS 2.5 Billion Media Impressions Out-of-Home, Television, Radio, Print, Direct Mail 400+ Production Jobs 900,000 Destination Magazines Printed & Distributed $489,000 Collected in Co-op Ad


  1. 2017-2018 TOP LIN INE HIG IGHLIGHTS • 2.5 Billion Media Impressions • Out-of-Home, Television, Radio, Print, Direct Mail • 400+ Production Jobs • 900,000 Destination Magazines Printed & Distributed • $489,000 Collected in Co-op Ad Revenue • 456 Marketing Requests Completed • 85 Orders Placed for 240,564 Promotional Products • 1,022 Orders for Materials Shipped/Delivered from Warehouse

  2. ADVERTISING & PROMOTIONS TEAM Katie Bridges Marcus Oania Kiki Russell Rick Russ Sr. Advertising Manager Creative Manager Advertising Specialist Warehouse Manager Promotional/Novelty Items Advertising & Promotional Services

  3. NEW AD CREATIVE

  4. HSN NATIONAL PARTNERSHIP • Promotion Dates: 5/15 – 7/31 • Branded Landing Page Views: 280,135 • Destination Magazine Clicks: 2,245 • Lead Generation: 56,388 • Email Impressions: 1.76 M • Email Open Rate: 9.05% • 7.5 Hours of TV Time on HSN and HSN2 • 24 Million Digital Impressions • 1.7 Million Impressions from Package Insert TOTAL IMPRESSIONS: 81,370,782

  5. CHRIS YOUNG MUSIC VIDEO

  6. FOCUS ON FLORID IDA

  7. BEACHES OF ORLANDO BRAND PLATFORM

  8. TAMPA BAY DRIVES TRAFFIC

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