2016 Annual Meeting November 2nd, 2016 Camp Bar
What is a “B.I.D”? � B.I.D. stands for “Business Improvement District” � Created by a municipality under state law � Shorewood BID created in 1999 � Special assessment district for commercial properties in a designated area (in this case, all commercial property on Oakland and Capitol; Wilson Dr. in Shorewood) � Commercial property owners and businesses make up board of directors � Board of directors control spending of special assessment dollars, activities, and staff of the BID
Board of Directors Tim Ryan – Chairman, Harleys; The Store for Men � Andrew McCabe, Allstate Insurance– Vice-Chairman, Eastmore Real Estate � Becky Reinhardt – Treasurer, North Shore Bank � Aaron Foley – Secretary, Weiss Berzowski, LLP � Betsy Delich, Chiropractic Company � Rachel Carter, Northwoods � Allison Rozek, Swanky Seconds � Paul Zovic, Village Trustee representative � Karen Dean, Community Development Authority representative � Mike O’Brien, Edward Jones Investments � Pat Algiers, Chemistry in Place � Noah Christensen, Shorewood Press � Stephanie Sherman, Resident representative � Elif Sen , Zen the Salon �
Shorewood Business Improvement District 2016 Activities Marketing and communications � program that features events, website, e-newsletters, print advertising, Support for Marketing � Shorewood programs including the annual Shorewood Criterium Bike Race featuring Tour of America’s Dairyland race series; Funding and content for � Shorewood Today, award winning local magazine The BID continues its strong � collaboration with the Village and CDA regarding commercial redevelopment, retail retention and recruitment, the Business Incentive Fund, and Façade Grant Program
2016 BID Budget Income BID Assessment of Property $117,881 CDA Contribution $5,000 Affiliate Membership $500 Event Revenue $3,000 Total Income $126,381 Expenses Administration and Management $54,993 Marketing Program $51,900 Marketing Shorewood Contribution $16,500 Total Expenses $123,393 Jan. 1, 2016 audited carry-over $39,201 Ghost Train Donation $15,000 Projected carry over into 2017 $26,844 2015 Audit available for review at Village Hall or by contacting Jim Plaisted
Façade Improvement Grant Program All commercial � property in the Oakland and Capitol Dr., and Wilson Dr. corridor is eligible Since 2004, the � program has granted $1.4 million dollars to qualified projects.
Façade Grant Program Changes for 2017 � $300,000 will be turned over to CDA from the Village Board/TIF #1 for façade purposes � Maximum grant will now be $10,000 � Limited to $1,500 for signs, patios and parklets
Business Incentive Fund � Like the Façade program, dollars are being transferred to the CDA to continue program � BID staff promotes, educates, and assists applicants in applying to the program � SEWRPC reviews all loan applications and provides recommendation to the CDA for approval � Eligible activities include � Real property acquisition, building demolition, site preparation, and similar site-related redevelopment activities to stimulate business development. � Interior and exterior building rehabilitation and new construction. � Leasehold improvements; the acquisition of furniture, fixtures, and equipment; and working capital.
Shorewood BID Marketing Michelle Boehm, BID Marketing Manager Jenny Steinman-Heyden, BID Events Manager Christel Henke, Media Relations & Social Media Manager Kim Apfelbach, BID Intern
BID Collaborative Programs Promoting Awareness, Engagement and Advocacy through the Shorewood Marketing Communications (SMC) Program. Marketing Shorewood and incorporating SMC Brand Standards − Shorewood Today magazine (print and digital) − Keep in Touch quarterly eNewsletter (digital) − Shorewood Marketing Research − Realtor Open House, April 7 − Shorewood Connects Senior Friendly Business Certification Program − Community Events − Sponsorship Opportunities folder (10 events - print and digital) � Shorewood Criterium Bike Races, June 23 � July 4 Parade � Plein Air, September 17 � Dine for SEED, May 23 � Welcome New Neighbor events (Apr 9, June 11, Sept 12, Dec 12) �
BID Shorewood Today Features Spring (March) Fall (September) What is a BID and why is it important? − − 40 and Under Business Owners in Metro Market opens Shorewood BID − Business Spotlight: Lakeshore Mobil and Mr. Dale − Business Spotlight: Hillary Fry, Scenario − − New Businesses: Lake Effect Surf Shop Facebook Spotlight: Oxford Art Glass − Winter (December) New Businesses: Metro Market, BP Pantry 41, − − Wish List for the family – sourced in Crafted Career Concepts, Embodied Therapeutics, Shorewood Flourish Counseling − Business Spotlight: Shorewood Press Out and About: Harbor Chase Grand Opening − − Tree Lighting event & Shop Shorewood Summer (June) coupon booklet Dining Al Fresco in Shorewood − Anniversaries − − Goody Gourmets – 10 years Metro Market Bike Pump − − 5 years Business Spotlight: Feerick Funeral Home − − Great Clips, Performance New Coder Dojo: Northwoods Software − Running Outfitters, PNC Bank, Anniversaries Q-ticles, St. Moritz Salon, The − Feerick Funeral Home – 120 years Workroom, Three Lions Pub, Zen − the Salon Dr. Olson – 30 years − LADA - 20 years −
BID Sponsored Programs − Ghost Train public art − Shorewood Criterium Tour of America’s Dairyland Bike Race − BID Affiliate Membership − Ribbon Cutting at Metro Market, February 15 − Taste of Shorewood, May 6 – May 15 − Shop Shorewood Coupon Booklet, Nov. 25th-Dec. 25th − Holiday Tree Lighting event, December 3 − BID monthly consumer eNewsletter to 1,075+ consumers − Monthly Networking events − BID Annual Meeting − SHS Drama program ads: Oct, Jan, May productions
Shorewood BID Website www.shorewoodwi.com Website traffic up over same period last year (Jan-Oct) − − 80% returning visitors; 20% new visitors − Sessions up 38.4% to 12,635 − Users up 36% to 10,228 − Pageviews up 35.4% to 29,851 − Avg Session Duration up 13.5% to 1:37 from 1:25 Continue to make updates to improve the user experience − Categories updated, meta descriptions updated, closed business photos removed − All business listings updated with logo, Facebook, website and news story links − Added new links to “How to get listed on BID website”, “Doing Business..”, “Sponsorship − Opps..”, etc Enhanced “Community Events” listings − Added news clip links, video clip links − Added PDF links to BID Shopping Guide and BID Food & Beverage Guide − Added link to digital version of Shorewood Today magazine and links for each BID related − story that has run in the magazine eCoupons checked and updated and moved under “Business Listings” −
BID Print Collateral BID Food & Beverage Guide and BID Shopping Guide − Sponsorship Opportunities folder and content pages for ten different − stakeholder events with all details available in one packet (print & digital) Taste of Shorewood poster, flyer, Facebook ad − “Shorewood Resources” booklet for current/new residents and − businesses “Why Shorewood” booklet for potential residents, realtors and − leasing agents Realtor Event invitation for reception/distribution of materials to − realtors/leasing agents “Imagine the Possibilities” booklet for developers and potential − businesses Criterium bike race poster, Facebook ad, and Fox 6 banner −
Shorewood BID Social Media Posted 50+ business and event profiles − Facebook likes up 23% over 2015 to 1,105 − 434 Twitter followers − 111 followers on Instagram − Top posts so far for 2016: Henry Winkler Spotted at Benji’s -10.9K − Mod Gen - First Spring Giveaway 2.5K − Crave Cafe review - 2.4K − Crave Cafe opens - 2.3K − Clicks - Run DMC appearance 1.9K − Media Relations Highlights: Taste of Shorewood event- Nino's Southern Sides preview event − Assisted with media relations for Metro Market Grand Opening −
Going Forward….. Strategic Planning – BID Board Mission Statement � The Shorewood Business Improvement District creates a flourishing local & destination hub by branding and communicating both development and promotion to its stakeholders in the private and public sectors. Vision of Intended Future Impact � Shorewood is a vibrant, cohesive 18 hour urban marketplace of distinctive, engaged and successful businesses. Goals � Marketing and Branding: Effectively and efficiently communicate the 1. Shorewood Business District’s unique value proposition to current and new customers, members, clients, users and influencers. Business Participation in the Business Improvement District: Deepen and 2. expand engagement of members of the business community to unify and grow. Business Recruitment and Retention: Attract, retain and facilitate the 3. development of a unique mix of sustainable businesses.
Showcase Façade Improvement Award This award recognizes new and exciting investment that enhances the physical and pedestrian environment in Shorewood. This can include new building development or significant façade renovations to an existing building.
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Cloud Red 4448 N. Oakland Ave.
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