2- Markets diagnostic 3- Brand DNA 4- Packaging by differenciation - PowerPoint PPT Presentation

1- Grandissime 2- Markets diagnostic 3- Brand DNA 4- Packaging by differenciation 5- The Promise 6- A brand definitely Digital

1 - GRANDISSIME  GRANDISSIME is a new style of “ Negociant ”, designer of quality wines, from the prêt-à-porter easy sipping blends to the “ haute couture ” coming from exclusive terroirs.  Covering the South-Western region of France including Bordeaux, Bergerac, Charentes (Cognac), Gascony and partly Languedoc-Roussillon

2 – Market diagnostic • Facts : • International markets require simplicity and lisibility from wine Branding • Successful New world wines brands are different because, fashionable , with attractive packaging and brand easy to memorize. Legal mentions are too complicated, market wants to make simple choice (Brand, grape variety, origin, taste) • Rosé stile wines are booming in mature markets (France, USA, Germany, UK), • the fastest market is USA +40% (2014vs2013) • Among French rosés, Provence hits the markets, behind Italian and Spanish rosés. • The growing segment is Millenials consumers (21 to 35 years old), mostly young ladies . They are internationnaly fashionable , trendy oriented and highly interested in wines. • Asian, American, European, they all have in mind the French chic parisian life style . • They are looking for easy drinking wines, fruity, fresh and round . • From this diagnostic we decided to launch Rosé from France

3 - Brand DNA • Positionning : Rosé wine , fun brand, easy to memorize , readable, attractive clearly targetting young ladies. • Product : French rosé wine from South of France , fresh , fruity and easy drinking with an attractive packaging, qualitative and lightly girly on purpose • Target : Women , Millenials generation, dynamic, active, urban, fashionable . • Consumption : Aperitive between girlfriends or colleagues afterwork, lunch or dinner at home . • A brand: Chick to chiC, word play, which reminds the song from Louis amstrong, lightly provocative ( sexy chicks becoming real chic ladies) • Packaging: A label : chic shopping lady, «parisian style fashion victim» in a decor by transparency on the back label (Eiffel Tower, Sacre Cœur, Arc de Triomphe). A bottle shape , chic, stylish and elegant .

4 - Packaging by differenciation • Bottle shape: stylish and elegant . • 750ml and Magnum • Label : STELLA a chic shopping lady, • « Parisian style » in a decor by transparency on the back label (Eiffel Tower, Sacre C œur , Arc de Triomphe). • Caps : bright silver with lingerie design with a lipstick kiss on the top • Cork: White synthetic with red lips kiss • Carton : salmon pink color with logo

5 – Promise : Elegancy and pleasure A path from the first sight to the final tasting Catching the attention of the client : - - Bottle shape: elegant, sexy, differenciation regarding other bottles on the shelves Discovering the brand : - - The parisian lady, Paris by transparency, the Brand lightly provocative and funny, perfum style image Marking the client memory with details : - - The color bright pale salmon, the sexy caps, the « cute » cork, the wine itself

6 - A brand definitely digital - facebook, twitter, instagram, Pinterest https://fr-fr.facebook.com/ChicktoChicwines https://twitter.com/Chicktochicwine https://www.instagram.com/chicktochic_wine/ https://fr.pinterest.com/Chicktochicwine/?eq=chicktochic&etslf=10030

Thank you for your attention Visit our website: www.grandissime.com