15 years of Grad Facts
Methodology • Independently conducted by Opinionpanel Research on behalf of the Guardian • Fully representative of the UK fi nal year undergraduate population* • By university type, region, course, ethnicity and gender *Based on data from the Higher Education Statistics Agency (HESA)
Grad Facts 2008 • Sample size of over 3,000 respondents • More detailed, targeted and bespoke analysis • Open questions for more qualitative insight
Today 1. Jobs market and graduate aspirations 2. Job hunting behaviour 3. What’s important and working values
What Grad Facts can do for you A planning tool to help: • Influence job design and product off ering • Inform creative approach to your communication • Aid eff ective media planning
What Grad Facts can do for you A planning tool to help: • Influence job design and } Optimise candidate product off ering attraction and enhance • Inform creative approach your position as an to your communication employer of choice • Aid eff ective media planning
Jobs market and graduate aspirations
View of the jobs market AGR 11.7% growth for 2008 Source: AGR Graduate Recruitment Survey 2008 (Summer Review)
View of the jobs market AGR 11.7% Graduates more growth for optimistic 2008 than in 2006
View of the jobs market AGR 11.7% Graduates more growth for optimistic Economic 2008 than in outlook 2006
Where next? 2008 2006 Plan to look for/start a graduate job 42% 49% Further study 28% 25% Work in a non graduate job 17% 10% Time out (travelling/voluntary work) 42% 31%
When they decided on their careers 27% 23% 18% 13% 13% 6% Before Just after 1st Year 2nd Year 3rd Year/ Not yet A’ Levels A’ Levels at uni at uni fi nal year decided at uni
Which sector? 2008 2006 Private 53% 48% Public 36% 34% Education 22% 18% Charity 12% 10%
Which industry? 70% Which industries do you wish to work in? Defi nitely consider 60% 50% 40% 30% 20% 10% 0% Media Art/Design/Fashion IT/Communications Civil Service Travel/Leisure Retail/Distribution Finance/Banking Charity Marketing Local government
Graduate flexibility 70% Which industries do you wish to work in? Defi nitely consider 60% Might consider 50% 40% 30% 20% 10% 0% Media Art/Design/Fashion IT/Communications Civil Service Travel/Leisure Retail/Distribution Finance/Banking Charity Marketing Local government
Mobility and regions Areas graduates want to work in London South East South West North West Scotland West Midlands East Midlands North East Wales East 0% 10% 20% 30% 40% 50% 60% 70% 80%
Mobility and regions - the wider audience Areas graduates want to work in Areas graduates would consider working in London South East South West North West Scotland West Midlands East Midlands North East Wales East 0% 10% 20% 30% 40% 50% 60% 70% 80%
Starting salary expectations % SECTOR 2006 2008 CHANGE Private £19,766 £22,798 15% Public £18,912 £21,374 13% Education £18,187 £20,602 13% Charity £17,081 £19,773 16%
What have graduates got to offer? Business awareness Team work Analytical skills Negotiation skills Presentation skills Numeracy Attention to detail Leadership skills Problem solving Confi dence Work well under Offi ce skills pressure Written skills Results driven Innovation Initiative Lateral thinking
Work experience = confidence Top 10 skills/attributes (base: all who rated themselves as ‘exceptional or ‘very good’) 95% Did not work Did work relevant to career/degree 86% 75% 65% 55% 45% 35% Problem solving Team work ce skills Analytical skills Lateral thinking dence Initiative Communication skills Work well under pressure Innovation Confi Offi
Work experience = confidence Top 10 skills/attributes (base: all who rated themselves as ‘exceptional or ‘very good’) 95% Did not work Did work relevant to career/degree 86% 75% 65% 55% 45% 35% Problem solving Team work ce skills Analytical skills Lateral thinking dence Initiative Communication skills Work well under pressure Innovation Confi Offi
Job hunting behaviour
When best to reach them 50% Q. When did you/plan to do your graduate job hunting? 45% (base: all) 2008 40% 2006 35% 30% 25% 20% 15% 10% 5% 0% Jan - Feb Feb Dec or earlier Mar - Apr May - Jun Jul - Aug Sep Oct Nov Dec Jan Mar Apr May Jun Jul Aug Sep } } } FINAL YEAR POST GRADUATION PENULTIMATE YEAR
The applications process 2008 2006 Made applications 42% 38% Had interviews 20% 15% Received job offers 11% 10%
Sources used for job hunting 70% 60% 2008 2006 50% 40% 30% 63% 57% 54% 52% 49% 54% 45% 45% 40% 40% 20% 54% 56% 46% 53% 41% 48% 44% 44% 31% 37% 10% 0% Job sites Company websites ce Graduate directories Friends Newspaper adverts Recruitment agency Job fairs Work experience Company brochures Uni careers offi
Sources used for job hunting – a digital shift 70% Slight decline Still a strong use of print Growth in digital sources in print sources media and other sources 60% 2008 2006 50% 40% 30% 63% 57% 54% 52% 49% 54% 45% 45% 40% 40% 20% 54% 56% 46% 53% 41% 48% 44% 44% 31% 37% 10% 0% Job sites Company websites ce Graduate directories Friends Newspaper adverts Recruitment agency Job fairs Work experience Company Uni careers offi brochures
Job sites they have used so far 40% Q. Which sites have you used for jobs? 35% (Base: all) 30% 25% 20% 15% 10% 5% 0% prospects.ac.uk monster.co.uk sh4jobs.co.uk graduatejobs.com thegraduate.co.uk timesonline.co.uk/jobs targetjobs.co.uk totaljobs.com get.hobsons.co.uk other jobs.telegraph.co.uk exec-appointments.com yougofurther.co.uk thebigchoice.com guardianjobs.co.uk milkround.com fi
Job sites they plan to use 40% Q. Which sites do you plan to use for jobs? 35% (Base: all) 30% 25% 20% 15% 10% 5% 0% guardianjobs.co.uk prospects.ac.uk graduatejobs.com timesonline.co.uk/jobs milkround.com sh4jobs.co.uk targetjobs.co.uk jobs.telegraph.co.uk None of these totaljobs.com yougofurther.co.uk exec-appointments.com get.hobsons.co.uk thebigchoice.com monster.co.uk thegraduate.co.uk fi
Publications they have used for jobs 30% Q. Which publications have you used for jobs? (Base: all) 25% 20% 15% 10% 5% 0% University circulars The Guardian Student newspapers The Times Regional daily paper Trade/business press The Sunday Times The Independent Daily Telegraph Financial Times
Publications they plan to use for jobs 25% Q. Which publications do you plan to use for jobs? (Base: all) 20% 15% 10% 5% 0% The Guardian Uni/College circulars The Times Trade/business press Student newspapers The Independent The Sunday Times Daily Telegraph Financial Times Inde on Sunday
Social networking sites
The Facebook phenomenon Social networking sites - Share of visits 25% Facebook 20% Bebo 15% Myspace 10% 5% Friendsreunited Faceparty 0% Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Source: Hitwise
The Facebook phenomenon Use of social networking sites 89% 4% 44% 8% Other 24%
Privacy and the cyber trail
Privacy and the cyber trail 48% are worried that potential employers may scrutinise their online behaviour
Networking sites and the recruitment potential 14% 30% agree networking sites are a good would look up place for jobs potential employers
What’s important and working values
What’s important to them for their first graduate job Opportunity to become professionally qualifi ed To work autonomously Equality of opportunity Position of responsibility Travel abroad with work Work for a respected company Good social life Being challenged Inspirational manager No requirement to relocate Excellent salary No overtime/weekend work Job security Ongoing training
What’s most important Opportunity to become professionally qualifi ed To work autonomously Equality of opportunity Position of responsibility Travel abroad with work Work for a respected company Good social life Being challenged Inspirational manager No No requirement to relocate Excellent salary Exc salary No over ime/weekend w ertime/weekend work k Job secu Job security Ongoing training
Their working values Getting a good work/life 91% balance is important to me I have to feel happy with the 67% ethical record of an employer I want to achieve something 63% of value to society I expect promotion early 38% in my career A successful career is the most 35% important goal in my life Salary most important 31% factor when choosing a job I would rather not work 30% if I could aff ord not to
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