1 THE BIG LIST OF 103 GENUINE MARKETING THOUGHT LEADERS
2 BIG NAMES WORTH KNOWING Not all big names are true thought leaders, but the following names have changed the face of marketing in massive ways, and still continue to do so.
3 ROBERT CIALDINI @RobertCialdini Dr. Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Influence has sold over 3 million copies in over 30 languages and is a New York Times Best Seller. DON DANIEL PEPPERS PINK @donpeppers @DanielPink Don is a thought leader who we all owe Daniel Pink is a best selling author of a half dozen books. His ideas are more than just something to. He co-wrote The One to One marketing and dive deep into consumer Future with Martha Rodgers, and forever behavior and understanding how our changed the marketing world. He still writes consumers respond. He is a must-read author and continues to push the bounds of brand, and someone you should be aware of. marketing, and experience.
4 CEO, Marketer, Agency, Speaker GARY VANERCHUCK @GARYVEE Gary’s story is one you may not know. He got his start by selling wine on the internet. He took his family businesses from $7 million in annual sales to over $40 million in a few short years. How? Youtube! Gary is not only a passionate marketer. He is a great mind. He is constantly looking at the market place and determining new ways to use media and connect with people on new channels. He’s also a best selling author, investor, CEO of Vaner Media, and delivers one of the best keynotes you’ll ever experience.
5 JAY BAER @jaybaer Jay Baer has easily become one of the biggest names in marketing over the past few years with his books Youtility and Hug Your Hatters , his blog Convince and Convert, and his amazing wit. Jay deserves a spot at the top of this list. SETH MALCOM GODIN GLADWELL @Gladwell @ThisIsSethsBlog Malcolm Gladwell is the author of five New Former VP of marketing for YAHOO, York Times best sellers — The Tipping Point , Godin wrote the book that sparked the Blink , Outliers , What the Dog Saw , and now, his content marketing and permission latest, David and Goliath: Underdogs, Misfits and marketing revolution. Author, speaker, the Art of Battling Giants . He has been named and start-up investor, Godin is a true one of the 100 most influential people by TIME marketing star. magazine and one of Foreign Policy’s Top Global Thinkers.
6 LEADERS CHALLENGING THE NORM CHARLENE MITCH LI JOEL @charleneli @mitchjoel Charlene Li is the author of five books including the New York Times best Mitch has a lustrous background in marketing and social media. He’s been seller, Open Leadership and the co-author of the critically acclaimed book, named one of the most influential bloggers in the world (2006), Canada’s Groundswell . She is working on her next book, The Disruption Mindset set to leading social media expert, and one of the most influential marketing publish in August 2019. Charlene is currently a Principal Analyst minds in North America. When the biggest brands in the world want to at Altimeter, and was previously the Founder and CEO of Altimeter Group know what is what with marketing, they call Mitch. His books are also best prior to its joining Prophet. She was named by Fast Company as one of the sellers and must-reads. He’s made the list not only based on what he has most creative people in business and is a frequent speaker and advisor to done, but what he continues to do. His feed is not packed with “How To” Fortune 500 companies. She is a graduate of Harvard College and Harvard tips, but rather larger topics to help you see what else is going on in the Business School and lives in San Francisco. world of marketing. His blending of technology and innovation are supreme.
7 THE NEW WORLD OF BRAND Brand is now the sum of all experiences, and those thought leaders pushing the bounds of a new idea of brand are changing more than just the advertising world.
8 Iconoclast, Brand, Leader BOZOMA SAINT JOHN @BADASSBOZ Bozoma Saint John is the Chief Brand Officer at Uber, where she is tasked with making sure consumers love Uber's brand as much as they love Uber's service. Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. Most recently, Boz was the Head of Brand at UBER, and before that was Head of Consumer Marketing for Apple Music and iTunes. Boz stole the show at Apple’s keynote Worldwide Developers Conference when she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the "coolest person to ever go on stage at an Apple event.”
9 BRANDING EXPERTS ANDREW DAVIS JEREMY WAITE MARTIN LINDSTROM MARK RITSON @drewdavishere @jeremywaite @martinlindstrom @markritson Author of the best selling book Chief Customer Officer at IBM iX Martin Lindstrom is chairman and Ritson is Adjunct Professor of Brandscaping , Drew is a new and formerly head of digital founder of Lindstrom Company — Marketing at Melbourne Business breed of branding expert. His marketing for Salesforce EMEA, now the world's leading brand, School. He has a PhD in Marketing speeches are must-see events, Jeremy has worked with some of business, and culture and has been a marketing professor and his writing focuses on real the biggest brands. He has been transformation company. Author of at London Business School, MIT world marketing problems. listed as the #1 Most Influential multiple books, Lindstrom is a long Sloan (visiting), and the University Person on Twitter for #BigData by standing figure in the branding of Minnesota. He also teaches an Onalytica. world. online course — the Mini MBA in Marketing — twice a year.
10 MARKETERS ON THE CUTTING EDGE The new world of marketing requires a significant level of technological acumen. The following list of people are the ones who understand both the tactics and the tools needed to build amazing and dynamic experiences .
11 CHANGING THE FACE OF ADVERTISING Cindy is a advertising legend in her own right. If you are a female in the biz, you likely look up to her stance on equal pay and fair work for women. She also gave one of the most watched TED talks of all time on the topic, “Make Love not Porn.” She has single-handedly changed the idea of branding with her creation of “Action Branding.” It was first put to work on a Levi campaign in 2009, which Harvard then wrote up into a case study. She is an amazing personality and a person who is changing advertising, branding, and now #sextech. CINDY GALLOP @cindygallop There is no way to describe Cindy, other than in her own words. “I’m the Michael Bay of business, I like to blow shit up.”
12 DISRUPTIVE MARKETING MINDS GEOFF COLON JASON MILLER @djgeoffe @jasonmillerca Geoff is head of Microsoft Advertising’s Brand Studio, author Jason is Brand Ambassador & Thought Leader for Microsoft’s Bing search advertising business, the 5th largest business in of the hot book Disruptive Marketing , and host of the Disruptive Microsoft, bringing Next Generation Social & Digital capabilities. FM podcast — not to mention, he’s also won a Cannes Lion! He is also a rock photographer. He knows a thing or two.
13 Marketer, Speaker, Podcast Host SCOTT STRATTEN @UNMARKETING Scott is a true marketing thought leader. He’s not just a pundit, he’s a practicing marketer with his own successes and his own personal flair for unmarketing. He runs the UnMarketing podcast, and frequently speaks around the world at marketing events. He stands for everything marketing should be, and often is not. Having his voice in your feed will help you to replace your thoughts on marketing with ideas on humanity, honesty, and truth.
14 THE NON CONFORMIST TRAVIS WRIGHT JOE CHERNOV TOM GOODWIN @TEEDUBYA @JCHERNOV @TOMFGOODWIN Travis may be one of the brightest minds in Joe is a mastermind of content, technology, Tom makes the list for his honesty, provocative marketing that you are not familiar with. He and future trends. He doesn’t fit well into a style, and very accurate view of the future. He writes for Forbes, hosts a podcast for box, as his tattoos may express. He was one of is head of innovation for Zenith New York and VentureBeat, and is a helluva nice dude. He’s the brains behind HubSpot’s content success author of Digital Darwinism. He is helping to always pushing the bounds of what marketing and is a practicing marketer to this day. lead brands out of the dark ages and is focused is and can be. Currently VP of Marketing at Pendo.io. on the future of brand and advertising.
15 Podcaster, Speaker, Author, Leader MARK SCHAEFER @markwschaefer Mark is a best-selling author, podcast host, Rutgers professor and all around nice guy. His latest book Marketing Revolution is one of the important books you can read on the future of marketing. It is a rebellious take on the future of marketing and what brands must become. A truly groundbreaking book and one that is likely to incite a rebellion in your workplace.
16 TOP MINDS IN SOCIAL MEDIA Social media is a big field, so I’ll break it down for you into tactical categories: organic social media, paid social media, social selling, and community management.
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