1 The worlds largest social networking site 6th of January, 2007, - PowerPoint PPT Presentation

1

“The world’s largest social networking site” 6th of January, 2007, by Espen Sundve 2

Introduction | Business model | Key success factors July 2003 Founded by Tom Anderson and Chris DeWolf 2003 2004 2005 2006 2007 6th of January, 2007, by Espen Sundve 3

Introduction | Business model | Key success factors July 2003 July 2004 Founded by Bought by Tom Anderson and News Corp. Chris DeWolf US $580 mill. 2003 2004 2005 2006 2007 6th of January, 2007, by Espen Sundve 3

Introduction | Business model | Key success factors July 2003 July 2004 December 2006 Founded by Bought by World biggest Tom Anderson and News Corp. web portal Chris DeWolf US $580 mill. 2003 2004 2005 2006 2007 6th of January, 2007, by Espen Sundve 3

Introduction | Business model | Key success factors 6th of January, 2007, by Espen Sundve 4

Introduction | Business model | Key success factors Let’s enter MySpace 6th of January, 2007, by Espen Sundve 5

6

7

8

9

10

11

12

13

14

Introduction | Business model | Key success factors Value Proposition Interactive, usersubmitted network of friends, personal profiles, blogs, groups, photos, music and videos 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Value Proposition Interactive, usersubmitted network Young people (14-34), musicians, filmmakers, celebrities, comedians of friends, personal profiles, blogs, groups, photos, music and videos 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Value Proposition Distr. Channels Interactive, usersubmitted network Young people (14-34), musicians, Internet sites, sites owned by Intermix, e-mail advertising, offline filmmakers, celebrities, comedians of friends, personal profiles, blogs, groups, photos, music and videos advertising, word of mouth, invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Customer Relations Value Proposition Distr. Channels Interactive, usersubmitted network Gave users more control, mutual Young people (14-34), musicians, Internet sites, sites owned by Intermix, e-mail advertising, offline filmmakers, celebrities, comedians trust, long term deal with Google of friends, personal profiles, blogs, groups, photos, music and videos advertising, word of mouth, invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Customer Relations Value Configuration Value Proposition Distr. Channels Interactive, usersubmitted network Gave users more control, mutual Young people (14-34), musicians, Internet sites, sites owned by Social networking site Intermix, e-mail advertising, offline filmmakers, celebrities, comedians of friends, personal profiles, blogs, trust, long term deal with Google groups, photos, music and videos advertising, word of mouth, invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Customer Relations Value Configuration Value Proposition Core Capacities Distr. Channels Interactive, usersubmitted network Gave users more control, mutual Young people (14-34), musicians, Product developer “in” market, Internet sites, sites owned by Social networking site Intermix, e-mail advertising, offline filmmakers, celebrities, comedians of friends, personal profiles, blogs, trust, long term deal with Google rapid product development, groups, photos, music and videos advertising, word of mouth, partnered networks invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Partnered networks Customer Relations Value Configuration Value Proposition Core Capacities Distr. Channels Interactive, usersubmitted network Gave users more control, mutual Young people (14-34), musicians, Product developer “in” market, Internet sites, sites owned by Social networking site News Corp. Intermix, e-mail advertising, offline filmmakers, celebrities, comedians trust, long term deal with Google of friends, personal profiles, blogs, Time Warner’s TB5, Google etc. rapid product development, groups, photos, music and videos advertising, word of mouth, partnered networks invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Customer Relations Partnered networks Value Configuration Value Proposition Core Capacities Distr. Channels Cost Structure Interactive, usersubmitted network 300 employees, mainly fixed costs, Gave users more control, mutual Young people (14-34), musicians, Product developer “in” market, Internet sites, sites owned by Social networking site News Corp. Intermix, e-mail advertising, offline filmmakers, celebrities, comedians of friends, personal profiles, blogs, trust, long term deal with Google Time Warner’s TB5, Google etc. marginal cost by attracting new rapid product development, groups, photos, music and videos advertising, word of mouth, partnered networks user close to zero invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors Customer Segments Partnered networks Customer Relations Value Configuration Value Proposition Revenue Stream Core Capacities Distr. Channels Cost Structure Interactive, usersubmitted network 300 employees, mainly fixed costs, Gave users more control, mutual Young people (14-34), musicians, Product developer “in” market, $900 million deal with Google, Internet sites, sites owned by Social networking site News Corp. Intermix, e-mail advertising, offline filmmakers, celebrities, comedians of friends, personal profiles, blogs, trust, long term deal with Google Time Warner’s TB5, Google etc. marginal cost by attracting new rapid product development, other online advertisement groups, photos, music and videos advertising, word of mouth, partnered networks user close to zero invitations 6th of January, 2007, by Espen Sundve 15

Introduction | Business model | Key success factors 1. Users and user control 6th of January, 2007, by Espen Sundve 16

Introduction | Business model | Key success factors 2. Product development Blog Comment board Instant Messaging (IM) 6th of January, 2007, by Espen Sundve 17

Introduction | Business model | Key success factors 3. Distribution - Cost per acquisition - E-mail marketing - Positive feedback - Influences of celebrities, famous bands etc. 6th of January, 2007, by Espen Sundve 18

Introduction | Business model | Key success factors 4. Performance - Much better performance than Friendster - Preferred performance over some features - US-based registration in the beginning 6th of January, 2007, by Espen Sundve 19

Introduction | Business model | Key success factors Questions? 6th of January, 2007, by Espen Sundve 20

21