Welcome to India World's largest democracy with 1.1 billion people • 10 th largest GDP in real terms at $ 1 trillion but 5th • largest at $ 4 trillion on purchasing power parity. Home to Hindus 81%; Muslims 13%; Christians 2%; Sikh • 2 %; Buddhist, Jain, Persians, Jews 2% English speaking population about 200 million. Highest • no of scientific graduates. Demographics: rich 50 million, middle class 300m, poor • 250m, abject poor 250m Worlds youngest nation-50% of the youth under 25 will • be indians by 2020
One of the World’s Most Beautiful Woman - Aishwarya Rai
India-the great Enigma World’s fastest growing free market Economy – 9.4% last • year, unshackled after years of foreign rule & brush with socialism Second largest Mobile subscribers base 250m. • Largest Producer of Movies with over 900 movies per year in • 52 languages !! Home to 37 of the 80 CMMI level 5 software companies • Large acquisitions of companies in US & Europe- usd 28 billion • in 2006. in first half 2007-20billion. Now a net exporter of capital Indians abroad sent back usd 30billion in 2006 • More millionaires in india than anywhere else in the world if you • take into account the actual unaccounted wealth held by individuals
Forbes magazine lists 40 indian Billionaires with a net worth of usd 137 billion - larger numbers than in Japan and only second to usa
Indian Growth across all sectors is still astounding the world
continue to shake the world Indian IT & BPO skills
The Indian Giant is Awake – and is Hungry !! India is now world’ ’s lowest cost producer of s lowest cost producer of India is now world • • automobiles, steel and optical storage automobiles, steel and optical storage Boom in real estate, automobiles, consumer goods, Boom in real estate, automobiles, consumer goods, • • retail malls and virtually all sectors of the economy retail malls and virtually all sectors of the economy India at the right place right time- -supplying high supplying high India at the right place right time • • quality custom designed products worldwide quality custom designed products worldwide Growth is Bizarre- - top downwards from high end to top downwards from high end to Growth is Bizarre • • low end agriculture low end agriculture
India- the great New Frontier to fire the American peoples imagination The average American would just fall in love with india and its • people- both share the same values of freedom, fraternity, tolerance, free enterprise and respect- its just that Americans just have no idea about india except what the read in newspapers about its poverty, its bewildering religions, its tigers and elephants ! Indian diversity of culture and philosophy of well being and • happiness for all would fire the american mind looking for going beyond their wealth in search of a large meaning to life. India is where you can make a lot of money and still have a • great time, have fun and be a real part of the growth story for oneself. India does not belong to the indians as much as America does not belong to the Americans
Why India ?? Because of India Itself ! - people around the world love • to come to this vibrant, friendly open society that is culturally rich and offers the additional benefit of a path towards way of life that embraces well being and happiness as the ultimate goal India’s over investment in tertiary education and earlier • wasted human capital is a great tapping ground for global corporate looking at new signs of innovation and creativity Indian peoples managerial and entrepreneurial skills • along with great communication skill in English, their vibrant, creativity, innovative abilities to drive forward and achieve in spite of all difficulties is our real strength
Advantage India The current world demand for high quality but custom • designed goods and services from a very well off but finicky demanding global customer has come in very handy for india which excels in high quality but small manufacturing base. Indians increased confidence to take on the world and • compete – ability to “scale reputation” for expansion Indians grass root ability at even village level to do many • innovative things, Multitasking, multiprocessing to survive (Jugaad) - the challenge of mere survival brings out the best in them.
A Slumbering Elephant Awakens Rocking Real Estate – land in some areas • appreciating by over 100% a year More than 800 m people need a home or a roof over • their head- you see construction everywhere Over 35000 miles of international highways under • way Massive investment in power, railroad • Massive increase in retail space. Over 10 million sq ft • under construction All luxury brands are now in india- a major market •
India’s Growth Sustainability Consumer Demand and spends are driving growth not • production or building led growth as in china. Planned investments by indian companies are usd 500 billion over next three years Demographics of an increasingly younger nation leading • to growing demand, increase in capable skilled workforce Earlier migration of the indian elite to US & Europe has • lead to greater and faster absorption of technology,access to markets, acquisitions, information and global strategies.
New Drivers of Growth Rural markets are huge and just waiting to be tapped • Rural entrepreneurship and talent not yet tapped in full • Bent on research and development for global companies will greatly • fuel growth Indian diversity in manufacturing and its quick response to changing • demands will lead to greater efficiency and innovation Indian growth is bizarre – defies all economic models. Its top down • from high end software to high end manufacturing to lower end manufacturing and then to agriculture- it’s a reverse cycle but a great way to grow. Indian presence in entertainment, media and literature will increase • Indian culture in yoga, well being and an attractive tourist destination • will being global trawlers Indian peoples ability to improvise and adapt but find solutions to • complex problems and situations
Why India and not China will be USA’s lead partner in the 21 st century American strategic interests converge with those of • india. India offers for the Americans a counter balance to the growing threat of a non • transparent potentially aggressive and menacing china with dreams of global dominance. An ability to better fight its “ Global war on Terror” . • America needs India’s over 50 years experience in containing forces of terror Tapping into the skills of its entrepreneurs •
Why India and not China will be US lead partner An ability to remain globally competitive in Research and • development, innovation and creativity by using indian talent and research bases An increasingly important growing consumer market for • its goods and services & technology An ability to create and deliver custom designed small • lots An important manufacturing base in specialized • engineering goods, automobiles An important destination for leisure, entertainment, • medical tourism & well being Strategic Defense interests to protect trade routes •
Indian Philosophy of life unites this crazy country Our firm belief in destiny, our belief in the will of God and our • respect for our duty and all beings our great unifying strength and leads to greater resilience Home of the greatest cultural and linguistic diversity leading to • greater tolerance and acceptance. Dharma & Karma - The Twin Pillars of Vedanta. India’s unique philosophy of life- Hinduism or Vedanta as it was • earlier known is no religion-its only a philosophy of life of well being and happiness for self and society. In India, you don’t need to mind your Ps & Qs ! Just mind your • Ds & Ks : Dharma & Karma
Power & Paradoxes of the Indian mind Its feeling of abundance and well being even • among the 800 million not so well off resilience- example of 9/11 vs delhi Deepawali • blasts Jugaad- New Orleans vs Mumbai floods • An underlying oneness, a shared belief in the • fairness of the Supreme Power in the face of massive diversity, differences in thought, attitudes, food, clothing and just about everything else
Understanding Indians- doing business with India Key Indian Attitudes Individualism & yet provide the Space for Community • Joint Families -a daily dose of Excitement • Privacy is if you have less than 10 people ! • We are the worlds greatest talkers- and everyone has • an opinion Are Indians Rude - no we just accept kindness & will • return it one day with one. No real need for saying thank you every moment
Understanding Indians- doing business with India Practical Tips Learn “Indian Standard Time”- being an hour or so late is ok • Have Patience- we are in no hurry-world is not running • away ! Shaking the hand of a woman – be careful. giving a kiss on • the cheek – no way Its not just about money – in business relationships come • first Be Tactful –never be over aggressive • Tasking a small Gift is always nice • Deadlines are something's that are most often broken • the Indian Yes can just mean he does not understand but is • respectful enough not to say no.
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