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Give Big Kern Getting Ready Workshop January 11/16/17, 2019 2
Introduction What is Give Big Kern? 3
“One Day to Celebrate the Giving Spirit of Kern County!” for sure. But is also… 4 4
An exciting Donor Development and Cultivation Tool to help your agency grow its Visibility, Capacity and Sustainability! 5 5
This is how we’ll be looking at Give Big Kern going forward: As a Donor Development and Cultivation Tool. 6
2018 Highlights Most dollars raised: $231,000 Most agencies participating: 119 Most donors engaged: 1,778 Most volunteer hours pledged: 52,000 Donations received from the farthest away: Uganda: 9,200+ Miles Thailand: 8,000+ Miles New Zealand: 6,700+ Miles 7
2018 Highlights At the 2018 GiveGab Giving Day Leaders’ Forum, we found out that from 2017 to 2018: • Charitable donations increased by 5% in the U.S. • Average growth for Giving Days was just under 20% • Average growth for But Give Big Kern GiveGab giving days grew by 56%!!!!! was 31% 8
GiveGab - A little history • Founded in 2011 • Headquartered in Ithaca, NY • Growing tremendously: Acquired Kimbia • Mission: More Happy Nonprofits • Customer Service to them is Customer Love • The man responsible: CEO Charlie Mulligan, who will be visiting us March 7. 9
What does GiveGab say about Give Big Kern? With just a little under a quarter of a million dollars raised in 2018, we are where some other Giving Days they engage with were five years ago. We have much room and potential to GROW! 10
Theme for 2019: Dream B-i-i-i-g! 11 11
• We’ll write down our dreams, and realize them… • With some help from our friends in higher education! 12 12
Give Big Kern is a community effort! Meet some of our 2019 Partners and Supporters: Annis Cassells of Writers of Kern Dr. Kyung Jun Han and CSUB students 13
Other G-r-e-e-a-a-t Local Partners 14
New for 2019 – One-Tiered Fees! 2% Platform Fee (capped at $20 per donation) April 7 – May 8 + Per-Donation Fee 2.2% Credit Card Fee + $0.30 No higher fee for AmEx! 2 - 7% Platform Fee, depending on plan (capped at $20 per donation) All Other Times + Per-Donation Fee 2.2% Credit Card Fee + $0.30 Ditto! 15
New for 2019 – The Gift Basket! 16
New for 2019 – The Embeddable Donate Button 17
New for 2019 – Pre-Checked Fees 18
Returning Highlight in 2019 IS… And it’s all about you, Our nonprofit partners! 19
Back by Popular Demand: • Cash/Check donations will count toward total moneys raised for prizes. $$ • And Remember: Give Big Kern provides UNRESTRICTED FUNDS to participating nonprofits. You can use the funds as they best fit your agency’s needs! 20
Back by Popular Demand: • More visibility - fun activities and partnerships with local businesses, including Give Big Kern Meet & Greet Day at CALM from 10am to 4pm on May 4. • This is a GREAT opportunity to engage with the public — especially new potential donors and volunteers — and your fellow nonprofits! 21
Back by Popular Demand: FREE Marketing Materials Our FOUR banners can be checked out! 22
Returning in 2019: “ Hola , Give Big Kern!” • Spanish-language page on GiveBigKern.org will explain our Giving Day ¡en español! • We will also have some Spanish posters and rack cards available for agencies that need them. 23
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What are some of your Volunteer Dreams? 25
“V -o-l-u-n-t-e-e-e- r!” Something to capitalize on: Give Big Kern season opens April 7, and National Volunteer Week is April 7-13, 2019! Online and downloadable/printable form will be available to make it easy for anyone to sign up! 26
GiveBigKern.org is your best friend! 27
Let’s take a tour using the Menu. 28
Recommended Videos 101 Series – Giving Day Basics, Creating the Perfect Profile, Telling Your Story, Thanking Your Donors 201 Series – The Power of Peer-to-Peer (P2P) Fundraising, Goal Setting Strategies, Scheduling your Communications, Social Media Strategies 301 Series – Engaging Your Board, Matching Challenges, Retaining New Donors, Building Better Relationships But watch them all! 29
Why the highlighted videos? Goal Setting Strategies The Power of Peer-to-Peer (P2P) Fundraising Matching Challenges For agencies that implement these strategies… Setting fundraising goals achieves 2X as much money vs. for • agencies that don’t !! P2P Fundraising on average achieves 3X as much money!!! • Matching achieves 4X as much money!!!! (per GiveGab) • 30
These strategies are FREE and can be COMBINED! Goal Setting Strategies + P2P Fundraising + Matching Gifts For agencies that combine these strategies… • Setting a reasonable goal + having at least one match helps agencies get closer to their goal: 91% of goal vs. 43% of goal for agencies that don’t combine these strategies. • Setting a reasonable goal + having at least one P2P fundraiser helps agencies get closer to their goal: 95% of goal vs. 41% of goal for agencies that don’t combine these strategies. (per GiveGab) 31
Prizes Volunteer Prizes Leaderboard Prizes $1,000 to most individual volunteers $1,500 to most unique donors $500 to most hours pledged $500 to most dollars Other Incentive Prizes Additional prizes and their amounts will depend on funding and will be announced at a later time. 32
“Give B -i-i-i-g from F-a-a-a-r, F-a-a-a- r Away” Prize A way to bring in dollars from outside of Kern County! 33 33
How Can You Participate? • Watch required webinars and attend workshops. • Register for Give Big Kern 2019 by March 1 - You MUST register again EVEN IF you participated in Give Big Kern 2018. • Complete your agency’s Give Big Kern profile by April 1- This is different from registration, and is actually the building of your donation page. 34
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Are You a Returning Agency? If you participated last year, you can copy your old profile into this year’s! Of course, you’re welcome to start from scratch, too. 36
Are You New to Give Big Kern? 37
Use the Preparation Checklist 38
Add Your Organization’s Info 39
Tell Your Story Take advantage of the “Getting Ready” Webinar and PowerPoint Presentation, the Trainings, and the Nonprofit Toolkit on GiveBigKern.org to build up your agency’s profile and to tell your story so that it is truly G.O.A.T.: “Greatest of All Time,” Like Billy! 40
Create Compelling Donation Levels 41
Personalize your “Thank You!” 42
Done? Share on Social Media! 43
Done? Share on Social Media! Find Give Big Kern on Facebook, Twitter and Instagram: @GIVEBIGKERN Use the hashtags #GIVEBIGKERN And #KernFoundation to create a Give Big Kern buzz. 44
Eligibility to Participate • Must be Registered with Community Foundation • Have a Silver, Gold, or Platinum Level Seal of Transparency on your GuideStar report. • Attend Mandatory Trainings (today counts!), including one more Webinar and In-Person Training in March • Registered 501c(3) • If you have a fiscal sponsor, let’s talk! • Headquartered in or serving Kern County, California • Willing to provide bank account and verification information to accept donations. 45
Next Steps ✓ Register for Give Big Kern at givebigkern.org ✓ Begin customizing your Give Big Kern page ✓ Access givebigkern.org > Trainings / Nonprofit Toolkit ✓ Engage other resources like CSUB student assistance and optional workshops at the Idea Hive …and start developing your agency’s own DONOR CULTIVATION PLAN! 46
Important Dates • Jan. 24 – Turn in Needs Assessment for CSUB Student Assistance • Feb. 4 – Optional workshop at the Idea Hive (Matching Gifts and Peer-to-Peer Fundraising) • March 1 – Deadline for registering on GiveBigKern.org • March 4 – Final Steps Webinar – Mandatory • March 6 or 7 – Mandatory Final Steps/Marketing In-Person Workshop. Order Billy Cupcakes to promote deliciously! • Early to Mid-March - Marketing materials available • April 1 - Deadline for finishing your agency’s profile page 47
Important Dates • April 4 - Optional workshop at the Idea Hive (Matching Gifts and Peer- to-Peer Fundraising) • April 7 - GiveBigKern.org donation portal goes LIVE! • April 7 - 13 - Volunteer Week • April 23 - Press Conference at The Padre Hotel • April 30 - Deadline to opt in for 100% Board participation; Week-out Countdown Mixer at The Padre Hotel • May 4 - Give Big Kern Nonprofit Meet & Greet at CALM May 7- Give Big Kern – “Give B -i-i-i- g!” • 48
Are there any Questions?
Are there any Announcements?
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