Presentation to IT Discipline Project: Model Hotel Suite for Silver Hair Market 1 1 1
Supportive Work-team for Active-ageing Network (SWAN) 1. 4. Raising the Central awareness and coordination knowledge of of VTC for colleagues and elderly students about service ageing 3. network population Advocating intergeneratio nal harmony 2. Forming alliance with the industry 2
Global P opulation is Ageing……
Percent of population aged 60 and over world wide by 2025 4
Hong Kong’s Population is Ageing……
Population Trend of Hong Kong An ageing trend in two decades … 2013 2023 2033 1 in every 4 persons will be aged 65 or above Source: Hong Kong Population Projections, Census and Statistics Department (2010). 6
The Role of VTC in Serving the Elderly…… As a trainer to provide suitable manpower for the sector As an innovator to conduct research to promote active ageing As an advocate to help build an “age-friendly” community 7
Model Hotel Suite for Silver Hair Market at T Hotel of VTC A unique training hotel concept • The T Hotel is part of Hong Kong’s Hospitality Industry Training and Development Centre (HITDC) of VTC • It provides authentic training environment and trains up to over 2,000 students each year • It provides accommodation of 30 rooms and is operated by trainees under the supervision of experienced professionals from various fields of the hospitality industry 8
The story began…… • An 82-year-old lady, Ms. Susan Partridge, coming from Oxford to Hong Kong for accommodation at T Hotel in 9/2013 • Due to the short notice of her stay, we immediately made short- term arrangement at the hotel suite to cater for her needs
The story began…… • She gave us good suggestions and feedback • Her stay inspired us for the current project 10
Background of the Project • The first Silver Economy Index of the Asia Pacific Silver Economy Business Opportunities Report compiled by Ageing Asia of Singapore was released in March, 2014 • Hong Kong emerged at the top of the index out of 15 Asia-Pacific countries followed by Australia , Japan and South Korea in terms of silver industry market potential worthy of trillions of US dollars for the region 11
Background of the Project According to a survey on The Consumable Behavior of Silver Hair Market by Hong Kong Alliance of Silver Hair Market in 2010: • 40-60% of the interviewees had shown great interest in participating in leisure activities including travel, sports, shopping and dining • Those with higher incomes spended over US$3,000 on travelling 12
Objectives of the Project To uplift the relevant knowledge and hands-on practice of students to meet the challenges and opportunities of silver hair market across sectors To demonstrate the design and operation of a model hotel suite for elderly tourists To raise industry awareness of facilities and skills required for serving the elderly To enhance community awareness and a caring attitude towards elderly
Model Hotel Suite for Silver Hair Market • A cross-discipline project in collaboration with Engineering, Design, Information Technology and Hotel Disciplines • An Elder-friendly Design Campaign will be launched and students of VTC will be invited to design a model hotel suite for the elderly • The best design of the model hotel suite will be chosen and adopted for the model hotel suite at T Hotel
Needs Analysis • Needs Analyses were conducted in June 2014 • Survey on Model Hotel Suite for Silver Hair Market (Elderly) – 225 participants aged over 55 – Majority of respondents (60%) were FEMALE – 89.4% : Good Mobility 15
Needs Analysis Interesting Findings • 86.6% reported that professionally-trained room attendants catering for elderly needs were very important • 64.7% opined that elder-friendly facilities were important in the suite • 25% reflected that they were NOT pleased with the accommodation experience. They complained against: Suite Quality (26.8%) Facilities (21.1%) Services (18.4%)
Needs Analysis Survey on Model Hotel Suite for Silver Hair Market (Hotel Personnel) Total Number of Participants: 29 Respondents from hotel personnel Special Trends • Estimation of Occupancy 25% of Hotel Representatives estimated that 21%-30% of customers were aged 55 or above and the trend was rising • 93.8% reported that no specific training for serving the Silver Hair Customers • The following items should be improved: Proactive services to elderly (91%) Facilities (68.2%) Special menu and meals for elderly (52%) 17
Timeline of the Project Activities Proposed Timeline 1. Need Analysis June to September 2014 2. An elder-friendly design campaign September 2014 to June 2015 3. Panel Judge of the Campaign May to June 2015 4. Model Hotel Suite construction at T Hotel July to September 2015 5. Opening ceremony and publicity activities October to December 2015 of Model Hotel Suite 18
Implications of the Project • A multi-win approach Elderly Needs well-catered to promote active ageing Industry Community Embrace the surging Cultivate a positive spending power of this attitude and cater for the market segment needs of the elderly Government Industry Practitioner Seeing the genuine needs of Well-trained to provide the elderly and be more quality services for the aware of the needs of ageing silver market friendly facilities 19
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