02-04/07/2019 Kraftwerk Berlin ce Presiden
Change. 02-04/07/2019 Fashion. Kraftwerk T ogether . Berlin Changing fashion together. Through collaboration, commu- nication and entrepreneurship. That is our vision. Neonyt is the global hub for fashion, sustainability and innovation. We bring products and contents together Incorporated into Berlin Fashion Week and with an interna- with people and organisations so they tional focus, it is the world’s leading event of its kind. can each increase their innovative potential. Our particular strength: global THE CONCEPT Aesthetics, trends, lifestyle, communication – hub Neonyt also draws on the know-how of the original, innate themes of fashion are Messe Frankfurt’s international “Texpertise merging with sustainability, digital worlds and Network” with over 50 events worldwide, innovation. We are reacting to this change by around 22,000 exhibitors and over half a offering a hub where professionals can meet million visitors (in 2018). and engage in valuable dialogue. The Neonyt Hub consists of the Trade Show, showcases, the Fashionsustain conference and the Thinkathon workshop, the Fashion- impact Forum, the Knowledge Lounge, the influencer and story format Prepeek and, last but not least, networking events and the Neonyt party. With this offer, Neonyt is combining the most important elements in the fashion industry – business, inspiration, knowledge and community building – in a neo-new way.
The Hub. Neonyt is the world's leading hub for fashion, sustainable lifestyle and innovation: TRADE SHOW The brands. FASHIONSUST AIN The conference. SHOWCASE The value chain. KNOWLEDGE LOUNGE The experts. FASHIONIMP ACT The forum. THINKA THON The workshop. PREPEEK The stories. ce Presiden ce Presiden
NEO. The change NYTT . of fashion NEONYT. is now. Progressive and polarising – the self-coined name Neonyt is derived from the Ancient Greek word “neo” (which means new and revolutionary in English) and the Scandinavian word “nytt” (which also means new). The “renewed new” – Neonyt is our synonym for the fundamental transformation process of the fashion and textile industry. Last year, the hub concept took over from the trade show duo Greenshowroom and Ethical Fashion Show Berlin. Under the joint name, the platform is realigning itself to confidently reflect ambitious fashion standards and the desire to create something new. But consistent sustainability criteria still form the basis of the event. www.neonyt.com neonyt@messefrankfurt.com @ www.facebook.com/Neonyt.berlin www.instagram.com/Neonyt.berlin http://m-es.se/z8WG
Water is our topic. T o produce a pair of jeans, the textile industry – according to a calculation by Greenpeace – needs an average of 7 ,000 litres of water. Starting with the water-intensive cotton growing, which often takes place in regions with little rainfall, to the wet processes of dyeing, washing and finishing of the fabrics down to the cut, make, trim (CMT) process – the extensive use of resources has become a problematic hallmark of globalised fashion supply chains. And this analysis doesn’t even take the secondary effects on the water cycle into account: from pesticides and herbicides in the groundwater to chemically polluted industrial wastewater in rivers and wastewater from washing machines conta- minated by microplastics, nanoparticles and laundry detergents. So it’s high time for the fashion industry to take a more holistic and consistent approach. In 2019, Neonyt has fully dedicated itself to the future-relevant theme of “water” and will once again become a central hub for solution-oriented dialogue and practical measures in terms of fashion, sustainability and innovation this July.
KRAFTWERK BERLIN. The location. UPPER FLOOR Welcome to the change. Awaiting visitors on the upper floor is the Fashionsustain conference area, the off-stage "Schaltraum" location, catering offers and the showcase presentation areas: a high-quality stage where trimmings brands, third-party suppliers, marketing partners and service providers showcase their products and services. MIDDLE FLOOR GROUNDFLOOR The Trade Show – where the business A focus on communities, stories, knowledge, learning, collaboration and sharing. The middle happens. To improve orientation and enable floor of the Kraftwerk venue is home to a easy access to relevant product groups, highly frequented area for the intensive the Neonyt Trade Show is divided into dialogue with various Neonyt communities. segments: This includes the influencer and blogger event Prepeek, the Knowledge Lounge, Greenshowroom industry-relevant cooperation partners like Contemporary and high-fashion, high-quality the United Nations, Global Fashion Exchange, design, avantgarde. country partners and the Silent Forum. Moderncasual Classic collections ranging from casual to business. Urbanvibe Progressive, authentic denims and streetwear. Craft Traditional handcraftsmanship with a modern slant.
TRADE SHOW The brands. From contemporary, casual and urbanwear to denim, street Retailers, journalists, bloggers: Neonyt is and sportswear down to business outfits – Neonyt is the the marketing and business platform for world’s leading trade fair for fashion, sustainable lifestyle the trends and future topics of the fashion and innovation. With a good balance of leading brands and industry. Meet important buyers and newcomers and divided into the segments Greenshow- representatives from the retail sector – room, Moderncasual, Urbanvibe and Craft, Neonyt appeals from Germany (70%) as well as from to an international audience. Europe and the rest of the world (30%), Progressive, pioneering and sustainable: including conventional specialist retailers, around 150 national and international labels eco fair fashion stores, concept stores, online from 26 countries recently showcased their stores, department stores and fashion chains. trends at Kraftwerk Berlin. The ranges cover Intensify your contact to relevant communities. ladieswear, menswear and kidswear, as well Explain your brand and design concepts to as outdoor, shoes, accessories, jewellery and journalists, editors, bloggers and influencers. beauty. Profit from the synergies between the The portfolio of exhibitors included Bleed, Neonyt Trade Show and the Fashionsustain Dedicated, Ecoalf, Edelziege, Goodsociety, conference, as well as the Fashionimpact Jan’n June, Jungle Folk, Langer Chen, Lanius, Forum, showcases, Prepeek, various Les Racines du Ciel, Nat-2, Rhumaa, SKFK, networking events and parties. Studio Elsien Gringhuis and Ten Points. Supported by professional invitation Use the Neonyt Trade Show to present your management, high-profile buyers visit collection to retailers among other unique, our trade fair each season: E. Breuninger, authentic brands and communicate your Engelhorn, Galeries Lafayette, Globus, Glore, brand, your story and your commitment. Hankyu Hanshin Department Stores, Join our community! Homage Store, KaDeWe, Kaneman, Kauf Dich Glücklich, Leiser, Look, Manufactum, Möön, Park,Peek & Cloppenburg, Y oox, Zalando and many more.
KNOWLEDGE LOUNGE The experts. Dialogue, discussion, information. In the Knowledge Lounge we pool the expert knowledge of NGOs, asso- ciations, institutions, certifiers and consultancy firms. The Knowledge Lounge offers a space for Neonyt visitors to gain in-depth knowledge of specific topics and enter into RELAXING ATMOSPHERE Conversations in a laid-back atmosphere – a dialogue with industry experts. the lounge area is located right next to a coffee bar. Sustainability know-how at the highest level. RELEVANT PLA YERS BUSINESS HOURS NGOs, associations, institutions, initiatives There are fixed slots during which the and consultancy firms can present them- Knowledge Lounge exhibitors will be present selves in a relevant setting. for appointments or spontaneous chats. Plans are also being made for a matchmaking service. BRAND AWARENESS Organisations and companies can draw attention to themselves in a targeted way. MANY SYNERGIES Logos and/or stories are visually displayed With the Neonyt Trade Show, the Fashion- and communicated on the back walls of the sustain conference, the Fashionimpact Forum Knowledge Lounge, while brochures, flyers and the other Neonyt formats, there are and press releases can be displayed on a many opportunities to network and make news counter. Knowledge Lounge partners new contacts. have the unique opportunity to be integrated into the Fashionsustain or Fashionimpact programme.
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