YOUTH CREATING JOBS A PRESENTATION OF TWO ENTREPRENEURSHIP MODELS FROM BRAZIL AND GHANA
AGENDA 01 WHO WE ARE AND WHAT WE DO YOUTH 02 EFFECTUATION AS THEORETICAL STEPPING STONE CREATING JOBS 03 THE ENTREPRENEURSHIP MODELS 04 Q & A CAFE
WHO WE ARE Lise Grauenkaer Florian Paysan Jawol Vera Magan Program Impact evaluation Programmer Coordinator Coordinator 11 years of experience in youth programming. Worked as program Former marketing analyst, Advocacy, Consulting coordinator and worked as impact evaluation and Management. consultant on youth and project coordinator for the programs for the past 2 years past 10 years .
GLOBAL COLLABORATION Insert the title of your subtitle Here GHANA FRIENDS Danish development organisation funded by Danida. Had programs in Ghana for 40 years. YOUTH EMPOWERMENT 4 LIFE A vibrant youth led, youth focused organization amplifying voices and building capacity to lead change in ALIANÇA EMPREENDEDORA Ghana and the World Brazilian NGO funded in 2005 to support low-income entrepreneurs
ALIANÇA EMPREENDEDORA EVERYONE CAN BE AN ENTREPRENEUR Main results Partnerships and network Over 78.000 low-income 120 strategic partners 01 02 107 “allied” organizations entrepreneurs More than 100 projects Target audience Products and services Low-income and necessity Training classes 03 04 entrepreneurs Online courses Vulnerable populations such Mentoring Prizes as young people, women, immigrants
YOUTH EMPOWERMENT FOR LIFE Ghana YOUTH CREATING JOBS “Learn to Earn” YOUTH ORGANIZING FOR CHANGE “A Complete Youth” 01 02 YEfL provides youth with relevant tools a We work with young people to support t nd skills to create jobs for themselves an hem to be effectively mobilized and orga d others in creative and innovative ways nized to lead change in their communitie s. YOUTH SPEAK UP! PARTNERS “Amplifying your Voice” Ghana Friends (GV) 03 04 Catholic Relief Services (CRS) Young people learn to use communicatio OXFAM-Ghana n tools such radio and civic engagement TZEDEK Foundation s to build their self efficacy to advocate f or change! International Fertilizer Development Cen ter (IFDC)
GHANA FRIENDS WHAT WE DO DEMOCRACY AND RIGHTS YOUTH EMPOWERMENT Youth entrepreneurship is at the core of 01 02 The overall goal is to reduce inequality empowering youth. In collaboration with and fight poverty while promoting rights, YEfL we fight to organise youth to give gender equality and good governance. them a strong voice and influence. FOOD SECURITY QUALITY EDUCATION In collaboration with School for Life we 03 04 Strenghten the livelihoods of farmer conduct policy advocacy to improve the groups through organisation, improved quality of schools and access to quality technical skills and resilience strategies. education.
EFFECTUATION THEORY A new way of thinking entrepreneurship, by Saras Sarasvathy
THE EFFECTUATION THEORY Causal VS Effectual reasoning
THE EFFECTUATION THEORY The 5 principles
2 NEW MODELS Entrepreneurship-trainings from Brazil and Ghana A new way of thinking entrepreneurship, by Saras Sarasvathy
ALIANÇA’S EVOLUTION How we integrated the Effectuation theory in our projects And we started to monitor thos e changes Focus on the business Then we implem Planning tools ented the effect Low participation rates uation and andr Low successful business rates agogy theories EII (Bird in hand), Theory of Ch ange, the MSC. First struggles with the traditio Focus on the individual nal ways … Soft-skill and self-esteem trainings Higher successful entrepreneurs rates Increase in the audience satisfaction and participation
Project casePen Program implemented for the first time in 2015 and funded by the Foundation Telefonica Vivo, i n order to accelerate for 10 months young entr se Grande epreneurs that have impacting and digital busin ess ideas.
PENSE GRANDE The methodology Personal advisory and mentoring Both online and face-to-f ace sessions based on t he effectuation theory an d knowledge. Entrepreneur e Collective immersions One week long meetings mpowerment a to train soft skills and sh nd business fo are their experiences wit h inspirational entrepren rtification eurs. Seed capital Each group can access a collective fund to boost their business.
MY MEANS MY FUTURE Creative entrepreneurship
WHAT DID WE WANT? 01 02 Objective Shifting focus Take a turn from the classic What main challenges do youth in “learning to become an entrepre- Ghana face when starting up neur” to “learning how to become businesses and how can we design an enterprising individual” a model that helps youth turn the challenges into opportunities?
DEVELOPING THE MODEL 1 2 3 RESEARCH FINDINGS DEVELOPMENT • Evaluation • Contextualisation • Develop a model • Interviews • 5 main constraints • Design modules Conceptualisation Opportunities • • and exercises
DEVELOPING THE MODEL 4 5 6 CO-CREATION MONITORING ROLL-OUT & REDESIGN & EVALUATION • Test exercises • Baseline • Performance after with staff • Post-training eval 6 and 12 months • Co-creation • Re-design • Individual Re-design Monitoring • • changes
GETTING A VSLA APPROACH GOOD START Boot camp group starts savings – and loans group together 6 months before training.
THE BOOT CAMP
FOLLOW UP TRAININGS
THE NEW MANUAL
THIS IS HOW WE DO IT!! THE APPROACH! PRE-BOOTCAMP TRAINING Train facilitators, recruit 20- 25 young individuals, train group on VSLA FIVE DAYS BOOTCAMP T RAINING BUSINESS START UPS Self identification: Building t rust and confidence, idea g 75% successful Businesse eneration, five best steps to s sustained! implement CONTINUES SUPPORT Case based mentoring, b usiness canvas, marketing and branding
CREATIVE FACILITATION! We use materials within our context to trigger creating during training sessions!!!
RESULTS & IMPACT Entrepreneurship-trainings from Brazil and Ghana A new way of thinking entrepreneurship, by Saras Sarasvathy
ENTREPRENEUR IMPACT FROM COMPASS (EII) 2015 AND 2016 +100 -100 0 71% 84 are still running a business WHO I AM 91 65% generate revenues 77 WHAT I KNOW Our results 83 WHO I KNOW 44% are formalized EVOLUTION INDEX 17% received external fin ancing 68% 64% 64% 59% 53% 44% 34% “I managed to show myself how much of an 23% entrepreneur I was, that I am able to take control and assume tasks for myself. From that new perception, I started to feel more confident.”
IMPACT FROM 2016 - 2017 75% Started up their own businesses 71% Still operate after a year Our results 25% Have hired other people 59% Have increased incomes
BEFORE AFTER ”I am afraid to fail” “I thought I had to have a lot Strongly disagree 11% 23% of money to start a business. Disagree 31% 37% The camp made me see Agree 34% 37% through a channel of which I have never experienced. Strongly agree 23% 0% Business can be done with- Missing value 0% 3% out a penny. Total 100 100 Business is about working Our results with people. It’s like a game, there is a risk but you should ”I am waiting for someone” BEFORE AFTER not make it stop you”. Strongly disagree 3% 31% Disagree 26% 54% Agree 48% 9% “Before I was waiting for my Strongly agree 20% 3% family to help me. Missing value 3% 3% Now I just started!”. Total 100 100
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