YOUR DATA In-house Recruitment Network 21 September 2017 How to - PowerPoint PPT Presentation

M A K I N G T H E M O S T O F YOUR DATA In-house Recruitment Network 21 September 2017 How to Drive Efficiency to Maximise Your Recruitment Advertising Spend

W H Y T R A C K A D V E R T I S I N G A C T I V I T Y ? M O N I T O R M E A S U R E T E S T H I G H L I G H T M E D I A R O I C R E A T I V E A N Y I S S U E S P E R F O R M A N C E E X E C U T I O N S

H O W M U C H D ATA I S TO O M U C H ? click through rate applications impressions clicks cost per application hires dwell time cost per conversion cost per hire click to application rate cost per thousand view through conversion click through conversion cost per click time to hire conversions

H AV E A C L E A R A I M R E D U C E C O S T R E D U C E T I M E I M P R O V E P E R H I R E T O H I R E Q U A L I T Y O F C A N D I D A T E S

L A RG ES T DE N TA L CO RP O R AT E I N E URO P E 7.4 % 8 m 650 + 7.5 k M A R K E T P A T I E N T S P R A C T I C E S C O L L E A G U E S S H A R E

ATTR A C TI ON CHALL E N GE S • Advertising on a small number of channels • Very limited tracking in place • The data was difficult to understand • Low volume of applications • Poor quality of candidates • Generic messaging being used

O UR A P P RO A C H  We implemented tracking  Set the client up on SMRS reporting  Agreed the dashboards the client would like setting up and the key metrics they wanted to see in the dashboards  Integrated with their ATS provider so all data was available via one system  We carried out training with key contacts at mydentist

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HOW WE’ VE USED THE DATA • To understand the value of existing media channels • To test and monitor performance of new media channels • To A/B test creative messaging • To report key statistics to the client • To optimise current campaigns • To plan future campaigns based on performance

ATS I NSI GHTS

NEXT STEPS

A C H I E V I N G O U R G O A L S R E D U C E C O S T R E D U C E T I M E I M P R O V E P E R H I R E T O H I R E Q U A L I T Y O F C A N D I D A T E S

Toby.Windsor@smrs.co.uk 07976 566 369 Manchester : Express Networks 2 • 3 George Leigh Street • M4 6BD London : 5 th Floor • 6-7 St Cross Street • EC1N 8UA