Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query CS 88S Your Data in the Cloud Week 7 Frank Chen | Spring 2017 Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
In the News Source: http://bit.ly/2r6NYe0 Source: http://lat.ms/2raIkYc Frank Chen | Spring 2017
Next Week... Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
SSL Transaction Browser Server Browser Generate Public Key Encrypt data using Decrypt data using its Give Server Send back to using RSA Algorithm Browser's public key own private key Public Key Browser Source: http://bit.ly/2pTzoTY ***Note: To further understand the relationship between SSL and HTTP, you'll first need to understand the OSI model of Computer Networks, which is out of the scope of this class. Frank Chen | Spring 2017
Authentication What you know What you own Who you are Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
Simple Targeting Frank Chen | Spring 2017
Triggered Targeting Image Source: http://bit.ly/2qgwZ8e Frank Chen | Spring 2017
Re-Targeting Frank Chen | Spring 2017
Behavioral Targeting Amazon.com Messenger Facebook Frank Chen | Spring 2017
A Case Study: Facebook Source: http://bit.ly/2rfYKLR Frank Chen | Spring 2017
A Case Study: Facebook Source: http://bit.ly/2rg6WM6 Frank Chen | Spring 2017
A Case Study: Facebook Frank Chen | Spring 2017
Tech Companies or Ad Companies? "Mobile now makes up 84 % of ad revenue" Source: http://tcrn.ch/2ktzjFU "Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion came from Google's advertising business" Source: http://bit.ly/2rf5Boe Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
Some Scenarios Frank Chen | Spring 2017
Bad News Europe You can ask search You find some links on search engines to remove links to engines to news articles about the news article pranks you've done in the past. What can you do about it? United States First Amendment of the Constitution protects freedom of expression Content Source: http://nyti.ms/2raRNPd Frank Chen | Spring 2017
Hacked! United States Notification requirements You find that your credit card vary by industry. has purchases that you don't recognize. Your bank had a data breach. Should they notify you Europe immediately? Must notify national regulators within 3 days Content Source: http://nyti.ms/2raRNPd Frank Chen | Spring 2017
United States Data in the Cloud There is no federal law that says people can ask for records of You've used Google to their data search, Amazon to shop, and Twitter to get followers. Europe What can these companies do with your data? You can ask any company to send you details about the data it holds on you, and what they are doing with that data Content Source: http://nyti.ms/2raRNPd Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
Frank Chen | Spring 2017
How do you change an entire industry? Frank Chen | Spring 2017
3 Steps Make a video Get the Patents Prove then Wait Source: http://bit.ly/2iBsBxh Frank Chen | Spring 2017
3 Steps Make a video Get the Patents Prove then Wait Source: http://bit.ly/2iBsBxh Frank Chen | Spring 2017
Amazon Go Promo Video Frank Chen | Spring 2017
3 Steps Make a video Get the Patents Prove then Wait Source: http://bit.ly/2iBsBxh Frank Chen | Spring 2017
Amazon Go Patents Transitioning items from a materials handling facility US 20150012396 A1 "This disclosure describes a system for automatically transitioning items from a materials handling facility without delaying a user as they exit the materials handling facility." Source: http://bit.ly/2hEvBrl Frank Chen | Spring 2017
3 Steps Make a video Get the Patents Prove then Wait Source: http://bit.ly/2iBsBxh Frank Chen | Spring 2017
Amazon AWS Frank Chen | Spring 2017
Amazon AWS Frank Chen | Spring 2017
What websites are hosted on AWS? And many, many more... Source: http://amzn.to/1oIDxZ7 Frank Chen | Spring 2017
the Prototype PROVE Frank Chen | Spring 2017
for the Data Collection WAIT Frank Chen | Spring 2017
Another Example: Google Traffic ... Source: http://bit.ly/2hJbeG4 Frank Chen | Spring 2017
Agenda ● Review last week's material ● Targeted Advertising ● Privacy Laws in the United States vs. Europe ● A Hypothesis on Amazon Go ● Frank Chen & the Privacy Hallows Frank Chen | Spring 2017
The Privacy Hallows Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
"Become the Master of Privacy" Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
The Privacy Hallows ● The Elder Wand ● The Resurrection Stone ● The Invisibility Cloak Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
The Elder Wand Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
The Resurrection Stone Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
The Invisibility Cloak Image Source: http://bit.ly/2qZpIKA Frank Chen | Spring 2017
DuckDuckGo Source: http://zd.net/2iY8RAg Frank Chen | Spring 2017
S�f��� �� ��� C���� T�� Never volunteer information Frank Chen | Spring 2017
Comic depicting the consequences of creating an iPhone backdoor In Two Weeks... Frank Chen | Spring 2017
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